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E-grāmata: Company I Keep: My Life in Beauty

4.21/5 (1364 ratings by Goodreads)
  • Formāts: 432 pages
  • Izdošanas datums: 17-Nov-2020
  • Izdevniecība: Harper Business
  • Valoda: eng
  • ISBN-13: 9780062990952
  • Formāts - EPUB+DRM
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  • Formāts: 432 pages
  • Izdošanas datums: 17-Nov-2020
  • Izdevniecība: Harper Business
  • Valoda: eng
  • ISBN-13: 9780062990952

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In his much-anticipated memoir, entitled The Company I Keep, Chairman Emeritus and former CEO of The Estée Lauder Companies Leonard A. Lauder shares the business and life lessons he learned as well as the adventures he had while helping transform the mom-and-pop business his mother founded in 1946 in the family kitchen into an iconic and beloved brand and ultimately into the world&;s largest global prestige beauty company.

In its infancy in the 1940s and 50s, the company comprised a handful of products, sold under a single brand in just a few prestigious department stores across the United States. Today, The Estée Lauder Companies constitutes one of the world's leading manufacturers and marketers of prestige skin care, makeup, fragrance and hair care products. It comprises more than 25 brands, whose products are sold in over 150 countries and territories. This growth and success was led by Leonard A. Lauder, Estée Lauder's oldest son, who envisioned and effected this expansion during a remarkable 60-year tenure, including leading the company as CEO and Chairman.

In this captivating personal account complete with great stories as only he can tell them, Mr. Lauder, now known as The Estée Lauder Companies&; &;Chief Teaching Officer,&; reflects on his childhood growing up in, the struggles of the Great Depression, the vibrant decades of the post-World War II boom, and his work growing the company into the global beauty powerhouse leader it is today.  Mr. Lauder pays loving tribute to his mother Estée Lauder, its eponymous founder, and the employees of the company both past and present, while sharing inside stories about the company, including tales of cutthroat rivalry with Charles Revson of Revlon and others. The book offers keen insights on honing ambition, leveraging success, learning from mistakes, and growing an international company in an age of economic turbulence, uncertainty, and fierce competition.

All author proceeds from the sales of the book will be donated to charity.

 
PART I A FAMILY AFFAIR
1(110)
Chapter 1 "Fiddling with Other People's Faces"
3(10)
Chapter 2 "Telephone. Telegraph. Tell-A-Woman."
13(18)
Chapter 3 "Beauty Is Your Duty"
31(18)
Chapter 4 Saks Appeal
49(16)
Chapter 5 "She's Giving Away the Whole Business!"
65(14)
Chapter 6 "You Should Be a Chemist"
79(16)
Chapter 7 "The Navy Gave Me a Ph.D. in Hands-On Leadership"
95(16)
PART II FOLLOW THE LAUDER
111(106)
Chapter 8 "I Have So Many Good Ideas!"
113(24)
Chapter 9 "The Evie and Lenny Show"
137(20)
Chapter 10 First to Market Always Wins
157(12)
Chapter 11 The Revlon Wars
169(20)
Chapter 12 "It Takes a Thief"
189(28)
PART III THE METAMORPHOSIS OF BEAUTY
217(68)
Chapter 13 The Golden Decade
219(24)
Chapter 14 The Lancome Wars
243(20)
Chapter 15 "A Family in Business"
263(12)
Chapter 16 A Controversial Decision
275(10)
PART IV THE COLLECTOR'S ART
285(34)
Chapter 17 The Three "O's"
287(14)
Chapter 18 "Trees Don't Grow to the Sky"
301(18)
PART V "I COULD MAKE A DIFFERENCE"
319(60)
Chapter 19 The Pied Piper of Playgrounds
321(6)
Chapter 20 Preparing for a Global Future
327(6)
Chapter 21 Validating a Vision for Medical Breakthroughs
333(10)
Chapter 22 Transforming Museums
343(14)
Chapter 23 My Legacy: Transforming People
357(22)
AFTERWORD
379(8)
Chapter 24 A Second Chance at Love
381(6)
Acknowledgments 387(6)
Notes 393(18)
Index 411
Leonard A. Lauder was born in New York City in 1933, where he grew up and helped his mother as she founded what would become The Estée Lauder Companies out of the familys kitchen in 1946.

After serving in the U.S. Navy, Mr. Lauder officially joined The Estée Lauder Companies in 1958 and focused on building the companys research and development laboratory and helping to grow the business.

Mr. Lauder is Chairman Emeritus and former CEO of The Estée Lauder Companies Inc., where he currently serves as the senior member of the Board of Directors. In his over five decades of leadership, he transformed the company from a brand with eight products in one country, to a multi-brand, beloved global icon.