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Competing with Unicorns: How the World's Best Companies Ship Software and Work Differently [Mīkstie vāki]

3.67/5 (122 ratings by Goodreads)
  • Formāts: Paperback / softback, 200 pages
  • Izdošanas datums: 04-Jun-2020
  • Izdevniecība: Pragmatic Bookshelf
  • ISBN-10: 1680507230
  • ISBN-13: 9781680507232
Citas grāmatas par šo tēmu:
  • Mīkstie vāki
  • Cena: 30,66 €
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  • Pievienot vēlmju sarakstam
  • Formāts: Paperback / softback, 200 pages
  • Izdošanas datums: 04-Jun-2020
  • Izdevniecība: Pragmatic Bookshelf
  • ISBN-10: 1680507230
  • ISBN-13: 9781680507232
Citas grāmatas par šo tēmu:

Today's tech unicorns develop software differently. They've developed a way of working that lets them scale like an enterprise while working like a startup. These techniques can be learned. This book takes you behind the scenes and shows you how companies like Google, Facebook, and Spotify do it. Leverage their insights, so your teams can work better together, ship higher-quality product faster, innovate more quickly, and compete with the unicorns.

Massively successful tech companies, or Unicorns, have discovered how to take the techniques that made them successful as a startup and scale them to the enterprise level. Amazon, Facebook, Google, and Spotify all work like startups, despite having workforces numbering in the tens of thousands. Ex-Spotify engineer and coach, Jonathan Rasmusson, takes you behind the scenes and shows you how to develop software the way the best companies do it.

Learn how to give teams purpose through Missions, empower and trust with Squads, and align large scale efforts through Bets. Create the culture necessary to make it happen.

If you're a tech or product lead and you want to ship product better, this is your playbook on how the world's best do it. If you're an engineer, tester, analyst, or project manager, and you suspect there are better ways you could be working, you are correct. This book will show you how. And if you're a manager, Agile coach, or someone just charged with improving how your company ships software, this book will give you the tools, techniques, and practices of the world's most innovative, delivery-focused companies. Don't just admire the top companies - learn from them.

Acknowledgments ix
It's Good to See You xi
1 What's Different About Startups
1(12)
Startups Are from Mars
1(2)
The Learning Machine
3(2)
Enterprises Are from Venus
5(1)
The Expectation-Setting Machine
6(2)
What This Means for You
8(3)
Think Different
11(2)
2 Give Purpose with Missions
13(10)
The Problem with Projects
13(3)
Enter the Mission
16(1)
Missions Engage the Team
17(1)
Missions Give People a Sense of Purpose
17(1)
Missions Better Align Incentives
17(2)
Example Mission
19(2)
Give Purpose
21(2)
3 Empower Through Squads
23(16)
What Is a Squad?
23(1)
What Makes Squads Different?
24(5)
Product Managers
29(1)
Data Scientists
30(1)
Decoupled Architectures
30(2)
Autonomy, Empowerment, and Trust
32(1)
Tips for Leaders
33(1)
Q&A
34(2)
Empower
36(3)
4 Scale with Tribes
39(12)
The Challenge of Scaling
39(1)
Principles of Scaling
39(2)
Tribes,
Chapters, and Guilds
41(1)
Tribes
42(1)
Chapters
43(1)
Guilds
44(1)
Where Would You Like to Work?
45(1)
Q&A
46(3)
Scale Big but Stay Small
49(2)
5 Align with Bets
51(12)
A Thousand Flowers Wilting
51(1)
Enter the Company Bet
52(1)
How Do They Work
52(2)
The Beauty of Working This Way
54(3)
Tips for Executing
57(3)
Make a Bet
60(3)
6 Working At a Tech Lead Company
63(8)
The World Is Flat
63(1)
I'm Not Going to Tell You What to Do
64(1)
A Different Attitude Toward Money
65(1)
Don't You Trust Me?
66(1)
All Information Is Defaulted to Open
67(2)
Can I Help You?
69(1)
Let Tech Lead
69(2)
7 Invest In Productivity
71(10)
Create Productivity Squads
71(1)
Adopt Self-Service Models
72(1)
Host Hack Weeks
73(1)
Leverage Highly Technical Product Owners
74(1)
Have Higher Expectations Around Quality
74(2)
Utilize Internal Open Source
76(1)
Continuously Improve at All Levels
77(1)
Utilize Feature Flags
78(1)
Ship with Release Trains
78(1)
Make Tech First Class
79(2)
8 Learn with Data
81(8)
Data Everywhere
81(1)
Instrument Your Product
82(1)
Experiment with A/B Tests
83(3)
Enter the Data Scientist
86(1)
Leverage Data
87(2)
9 Reinforce Through Culture
89(16)
Different Companies Have Different Cultures
89(1)
Spotify Culture
90(1)
How Does Good Culture Feel?
91(2)
Core Beliefs
93(4)
Action Speaks Louder Than Words
97(3)
Swedishness
100(3)
Culture Matters
103(2)
10 Leveling Up---From There to Here
105(10)
Drive with Purpose
105(2)
Think Strategic---Act Local
107(1)
Fund Teams, Not Projects
108(1)
Make Tech First Class
108(1)
Act More Like a Startup
109(1)
Embrace Small Autonomous Teams
109(1)
Copy with Context
110(1)
Lead by Example
111(1)
Empower and Trust
112(1)
Take Away the Excuses
112(1)
Final Words
113(2)
Index 115
Jonathan Rasmusson has helped some of the world's largest, most innovative tech companies ship and deliver software around the world. An engineer and coach at Spotify, Jonathan helped integrate Spotify into the Sony Playstation, Facebook Messenger, Google Chromecast, as well as BMW, Telsa, and Ford car integrations.