This book deals with the basics of Research Methodology (RM) for Business Research and statistical analysis for dealing with data using two software: R (a free statistical analysis environment) and MS-Excel.
This book deals with the basics of Research Methodology (RM) for Business Research and statistical analysis for dealing with data using two software: R (a free statistical analysis environment) and MS-Excel.
Apart from the basic concepts of Research Methodology, the book contains an additional chapter on improving academic writing. It contains important details on plagiarism, citation and referencing in MS-Word, and improving project/dissertation writing using free online software.
Print edition not for sale in South Asia (India, Sri Lanka, Nepal, Bangladesh, Pakistan or Bhutan)
1. Introduction to Business Research, Research Process, Secondary Data
Research, and Its Tools and Techniques
2. Primary Data Research and Its Tools
and Techniques
3. Measurement, Scaling and Sampling
4. Data and Method of
Analysis (Using Excel and R)
5. Improving Academic Writing (Additional
Chapter)
Ashish Arya has more than 09 years of teaching and research experience with Faculty of Management Studies, Gurukula Kangri Vishwavidyalaya, Haridwar, India. He has completed more than 11 certification courses, most of which are from the prominent institutions like Massachusetts Institute of Technology, Harvard University, University of London, and the University of California. His field of interest includes Leadership, Data Analytics, Causal Relationship Modeling, and Mixed Method.
Vishnu Nath is currently working as a Post-Doctorate fellow at the Department of Management Studies, Indian Institute of Technology Roorkee, India. He has earned his Ph.D. in management from Uttarakhand Technical University, Dehradun, India.
Pankaj Madan is multidisciplinary academic with degrees in Production Engineering, Management, Web Technology, and Quality Management. He is a practicing Academic and Corporate Trainer and is former Dean, Faculty of Management Studies and present Dean, Faculty of Education and in charge of Corporate Affairs and Outreach Cell at Gurukul Kangri Vishwavidyalaya, Haridwar.
