"Value-packed on every page. Everything you need to break into data science is covered. Nelson also offers various technical examples through code to ensure every concept is thoroughly understood. I Highly recommend this book to both data science beginners and seasoned practitioners." -- Derrick Mwiti, Machine Learning Developer "This book has it all! From the history of data science to practical examples for how to grow your data career. I wish I had this book when I was starting out. It's a must-read for anyone trying to break into data science." -- Asa Howard, data analyst and educator "A work of immense practicality and intellect, which serves as both an extensive guide for novices and a valuable reference for seasoned practitioners." -- Stuart Flint, Chief Data Scientist, Yomp and Cloudify Legal "Provides a clear, vibrant guide to all things data. This book engages the reader in a comprehensive exploration of data science. Nelson approaches the topic with humility, clearly sketching both the possibilities and limits of data science." -- Julie F. Mead, Professor Emerita, University of Wisconsin-Madison "This is not just a book-it's an invitation to understand and immerse yourself in the world of data science. It artfully discusses ethics, data culture, and the processes that help data science provide immense business value." -- Diogo Resende "Data science guru Adam Ross Nelson thoughtfully discusses key fundamentals of data science - including AI and machine learning - so that you can learn and apply the concepts no matter how the field evolves." -- Kristina 'KP' Powers "If you are thinking about making a career move into data science, then pick up this book before you get on that path." -- Mark Paige, Professor & Chair, Department of Public Policy, UMass-Darthmouth