Preface
1. Inviting Confucius to Media Ethics Theory
2. Media Ethics Roundtable: From Western Frameworks to Confucian Ethics
3. Confucian Virtue System: Bring Media Ethics (Back) To a Humanistic Path
4. Learning From Confucius: Moral Self-Cultivation (Xiuji) and Its Application in Media Ethics Education
5. Communal Focus of Confucian Ethics: Building The Moral Character of Media Professional Community
6. A Confucian Approach to Media Ethics: A Discussion of Its Universality
Index