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Consumption and Advertising in Eastern Europe and Russia in the Twentieth Century 2023 ed. [Hardback]

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  • Formāts: Hardback, 302 pages, height x width: 210x148 mm, weight: 549 g, 6 Illustrations, color; 13 Illustrations, black and white; XXI, 302 p. 19 illus., 6 illus. in color., 1 Hardback
  • Izdošanas datums: 28-Feb-2023
  • Izdevniecība: Palgrave Macmillan
  • ISBN-10: 3031202031
  • ISBN-13: 9783031202032
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Consumption and Advertising in Eastern Europe and Russia in the Twentieth Century 2023 ed.Palielināt
  • Formāts: Hardback, 302 pages, height x width: 210x148 mm, weight: 549 g, 6 Illustrations, color; 13 Illustrations, black and white; XXI, 302 p. 19 illus., 6 illus. in color., 1 Hardback
  • Izdošanas datums: 28-Feb-2023
  • Izdevniecība: Palgrave Macmillan
  • ISBN-10: 3031202031
  • ISBN-13: 9783031202032
Citas grāmatas par šo tēmu:
Permanent link: https://www.kriso.lv/db/9783031202032.html
Keywords:
This book explores Eastern European consumer cultures in the twentieth century, taking a comparative perspective and conceptualizing the peculiarities of consumption in the region. Contributions cover lifestyles and marketing strategies in imperial contexts in the late nineteenth and early twentieth centuries; urban consumer cultures in the Interwar Period; and consumer and advertising cultures in the Soviet Union and its satellite republics. It traces the development of marketing throughout the century, and the changes in society brought about by democratization and the 'Americanization' of consumption. Taken together, the essays gathered here make a valuable contribution to our understanding of consumption and advertising in the region.   

Recenzijas

Consumption and Advertising in Eastern Europe and Russia in the Twentieth Century is a pioneering volume which enriches an area of study that, as also mentioned in several of the contributions, remains ripe for further scholarly research. (Antony Hoyte-West, Brukenthalia, brukenthalmuseum.ro, Vol. 18 (13), 2023)

Introduction: Consuming and Advertising in Eastern Europe and Russia in the Twentieth Century: Introductory Remarks 3(30)
Magdalena Eriksroed-Burger
Heidi Hein-Kircher
Julia Malitska
Rise of Modern Consumption and Advertising before World War II
Handmade by Peasants for Metropolitan Consumers: Textiles, Social Entrepreneurship, and the Austro-Hungarian Countryside
33(22)
Corinne Geering
German Advertisements in the Late Russian Empire as a Reflection of Consumer Policies, Culture, and Communication
55(28)
Lilija Wedel
The Role(s) of the Czechoslovak New Woman as a Consumer: The Case of the Women's Magazine Eva (1928-1938)
83(30)
Magdalena Eriksroed-Burger
"Soviet Style" of Advertising and Consumption
Fur Trade in Turmoil: Pelt Commodification in Leipzig from Fin de Siecle to Sovietization
113(22)
Timm Schonfelder
Early Soviet Consumption as a First "Battle" on the Cultural Front
135(20)
Iryna Skubii
"They Even Gave Us Pork Cutlets for Breakfast": Foreign Tourists and Eating-Out Practices in Socialist Romania During the 1960s and the 1980s
155(26)
Adelina Stefan
Transformations in Socialist Consumer Cultures and Advertisements
Socialism Without Future: Consumption as a Marker of Growing Social Difference in 1980s Hungary
181(24)
Annina Gagyiova
Eesti Reklaamfilm as a Jack-of-All-Trades: On the Untold Opportunities of a Late Soviet Advertising Bureau
205(38)
Airi Uuna
Tobacco Product Design, Marketing, and Smoking in the USSR
243(24)
Tricia Starks
Concluding Comment
Consuming and Advertising in Eastern Europe: Concluding Commentary and Research Perspectives
267(24)
Kirsten Bonker
People Index 291(4)
Geographical Index 295(4)
Subject Index 299
Magdalena Eriksroed-Burger is Research Associate at the University of Bamberg, Germany.

Heidi Hein-Kircher is Head of Department at the Herder-Institute for Historical Research on East Central Europe in Marburg, Germany. Julia Malitska is Project Researcher at the School of Historical and Contemporary Studies at Södertörn University, Sweden.