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Content Production for Digital Media: An Introduction 2022 ed. [Hardback]

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  • Formāts: Hardback, 159 pages, height x width: 235x155 mm, weight: 442 g, 1 Illustrations, black and white; XVII, 159 p. 1 illus., 1 Hardback
  • Izdošanas datums: 12-Feb-2022
  • Izdevniecība: Springer Verlag, Singapore
  • ISBN-10: 9811696853
  • ISBN-13: 9789811696855
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Content Production for Digital Media: An Introduction 2022 ed.Palielināt
  • Formāts: Hardback, 159 pages, height x width: 235x155 mm, weight: 442 g, 1 Illustrations, black and white; XVII, 159 p. 1 illus., 1 Hardback
  • Izdošanas datums: 12-Feb-2022
  • Izdevniecība: Springer Verlag, Singapore
  • ISBN-10: 9811696853
  • ISBN-13: 9789811696855
Citas grāmatas par šo tēmu:
Permanent link: https://www.kriso.lv/db/9789811696855.html
Keywords:

This book provides an introduction to digital media content production in the twenty-first century. It explores the kinds of content production that are undertaken in professions that include journalism, public relations and marketing. The book provides an insight into content moderation and addresses the legal and ethical issues that content producers face, as well as how these issues can be effectively managed. Chapters also contain interviews with media professionals, and quizzes that allow readers to consolidate the knowledge they have gathered through their reading of that chapter. 


1 Social Media in Content Production 1(10)
Introduction
1(1)
Which Platform Should a Content Producer Use? When? Why?
1(1)
Social Media Monitoring/Listening
2(1)
Social Media Strategy
3(1)
Employers and Employees
4(1)
Why Are You on Social Media?
4(1)
Sorting Out Fact from Fiction
5(1)
Knowing When to Disconnect
6(1)
Chapter Summary
6(1)
Quiz
6(1)
Interview with Ben Millar
7(2)
References
9(2)
2 Audiences and Target Audiences 11(10)
Introduction
11(1)
Key Concepts of Audience Research
11(1)
Audience Trends in an Era of Media Convergence
12(3)
Identifying and Reaching Your Target Audience
15(1)
Audience Analytics
16(1)
Chapter Summary
16(1)
Quiz
17(1)
Interview with Shala Ahmed
17(1)
Segmentation
18(1)
Targeting
18(2)
References
20(1)
3 Digital Journalism 21(14)
What is 'Journalism'? Who Are 'Journalists'?
21(1)
Journalistic Genres
22(1)
Digital Journalism: Key Features
23(1)
New Journalistic Identities
24(1)
Journalists on Social Media
25(1)
Fake News
26(2)
Social Media in the Journalism Classroom/Journalism as Process
28(1)
Skills
29(1)
Chapter Summary
29(1)
Quiz
29(1)
Interview with Mel Campbell
30(3)
References
33(2)
4 Digital Marketing 35(12)
Introduction
35(1)
'Marketing' and 'Digital Marketing'
35(2)
Brands and Branding
37(1)
Marketing and Advertising
38(1)
Key Skills for Digital Marketing
39(1)
Inbound Digital Marketing
40(1)
Outbound Digital Marketing
41(1)
Celebrities in Marketing Campaigns
42(1)
Chapter Summary
43(1)
Quiz
43(1)
Interview with Anne Shea
43(2)
References
45(2)
5 Public Relations 47(14)
What Is PR?
47(3)
Copywriting, Editing and Other Essentials
50(1)
Risk and Crisis Management
50(1)
Convergence and SMIs
51(1)
Who Are SMIs?
52(2)
Case Studies: PR Disasters
54(1)
Chapter Summary
55(1)
Quiz
56(1)
Interview with Suneel Jethani
56(2)
References
58(3)
6 Online Community Management and Content Moderation 61(14)
Introduction
61(1)
What Are Online Communities?
61(1)
Online Community Managers
62(1)
Who's Who in the Online Community?
63(2)
Content Moderators
65(1)
Content Producers?
66(1)
Responding to Hostility, Misinformation and Disinformation
66(3)
Resources for Community Managers and Content Moderators
69(1)
Chapter Summary
69(1)
Quiz
69(1)
Interview with Venessa Paech
70(3)
References
73(2)
7 Freelancing 75(16)
Introduction
75(1)
What Is Freelancing?
75(2)
Before You Start
77(1)
The Business Side of Things
78(1)
Getting Started
78(3)
Generating Work
81(1)
Networking
82(1)
Case Study
82(1)
Chapter Summary
83(1)
Quiz
83(1)
Interview with Leanne Clancey
84(3)
What Is Networking to You?
87(2)
References
89(2)
8 Vlogging 91(14)
Introduction
91(1)
Vlogs: Definition and a Brief History
91(1)
Why Vlogging?
92(1)
Who Are the Vloggers?
93(1)
Social Media Influencers
93(1)
Microcelebrities
94(1)
Experts
95(1)
Vlogging as a Career
96(1)
Tips for Recording a Vlog
97(1)
Vlogging Skills
98(1)
Chapter Summary
99(1)
Quiz
99(1)
Interview with Tara Brabazon
99(4)
References
103(2)
9 Podcasting 105(16)
Introduction
105(1)
What Are Podcasts?
105(1)
Types of Podcasts
106(1)
The Importance of Voice
107(1)
Why Podcasts?
108(1)
Before You Start
109(4)
Case Studies
113(1)
Wrong Skin (Baker, 2018)
113(1)
Chat 10 Looks 3 (Crabb & Sales, 2015-present)
113(1)
Chapter Summary
113(1)
Quiz
114(1)
Interview with Siobhan McHugh
114(4)
References
118(3)
10 Let's Get Ethical 121(16)
Introduction
121(1)
Media Ethics: An Overview
121(1)
'Harm' and 'Offence'
122(1)
Public Interest
123(1)
Case Study One: Journalistic Coverage of COVID-19
124(2)
Case Study Two: Sexualised Images of Children in Marketing
126(2)
Case Study Three: 'Dark PR' as Organised Lying
128(1)
Trigger Warnings and Content Notes
129(1)
Chapter Summary
130(1)
Quiz
130(1)
Interview with Sue Joseph
130(4)
References
134(3)
11 Intellectual Property 137(18)
Introduction
137(1)
Definition and history of Intellectual Property (IP)
137(2)
Registering Copyright-Determining Who Owns Copyright
139(1)
Copyright and Social Media
139(1)
Piracy
140(1)
Viral Marketing and Memes
140(1)
Expiration-How Long Does Copyright Last?
141(1)
Permission
142(1)
Copyright Exemptions
142(1)
Fair Dealing
143(1)
Substantial Part
143(1)
Creative Commons
144(1)
Moral Rights
144(1)
Trademarks
145(1)
Designs
145(1)
Trade Secrets
145(1)
Infringement and Legal Action
146(1)
Useful Organisations
146(2)
Chapter Summary
148(1)
Quiz
149(1)
Interview with Jani McCutcheon
149(1)
What Is the Difference between Intellectual Property and Copyright?
150(2)
References
152(3)
Conclusion 155(2)
Glossary 157(2)
Further Reading 159
Dr. Jay Daniel Thompson is Lecturer and Program Manager in the Professional Communication program, School of Media and Communication at RMIT University. His research investigates ways of cultivating ethical online communication in an era of digital hostility and networked disinformation. He is co-author (with Professor Rob Cover and Dr Ashleigh Haw) of Fake News in Digital Cultures (Emerald Publishing 2022). Dr. Thompsons research has been published in journals such as Convergence, Feminist Media Studies, Journalism, Media International Australia, and Continuum. He is also the Social Media and Website Officer with the Cultural Studies Association of Australasia and a freelance journalist.





Associate Professor John Weldon has lectured in journalism, communications, professional and creative writing at CAE, Victoria University, and Quest University since the early 2000s. He is a published novelist and has worked as a sports reporter, features writer, columnist, blogger, podcaster, reviewer, script writer, and media and communications manager for organisations and publications Australia-wide.