In an era where businesses face mounting scrutiny and declining legitimacy, this book explores the transformative potential of Corporate Social Innovation (CSI) as key to reshaping capitalism. Critics argue that capitalism fosters inequality and environmental degradation, yet its ability to drive innovation and reduce global poverty is unparalleled. This book confronts these dual narratives, advocating for a reimagined role of businesses in society. By balancing profitability with purpose, companies can rebuild trust, address social and environmental challenges, and secure long-term success. Drawing on cutting-edge research and real-world examples, this book delves into the evolution of capitalism, the rise of CSI, and its power to create shared value. It provides a roadmap for businesses to engage stakeholders, embrace transparency, and co-create sustainable solutions. Essential for practitioners, scholars, and change-makers, this book redefines the purpose of business in the 21st century.
Marcelo Dionisio is a Postdoctoral researcher at Pontifical Catholic University of Rio de Janeiro, Brazil. He is an accomplished academic, consultant, and author with a PhD in Corporate Social Innovation (CSI). Marcelo Dionisio has published 15 academic articles in international journals, such as Journal of Business Research, Social Enterprise Journal, International Business Review, and Environment, Development and Sustainability, and also contributed with four book chapters, presenting his research at leading global conferences, winning various prizes for his academic work. His research interests range from social innovation, entrepreneurship, and digital transformation, offering alternatives to improve the role of business in society, promoting purpose, social inclusion and social impact.
