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Corporate Video Production: Beyond the Board Room (And Out of the Bored Room) 2nd edition [Mīkstie vāki]

3.90/5 (22 ratings by Goodreads)
(Audio Visual Consultants, USA)
  • Formāts: Paperback / softback, 366 pages, height x width: 254x178 mm, weight: 760 g, 49 Illustrations, black and white
  • Izdošanas datums: 22-Jul-2016
  • Izdevniecība: Routledge
  • ISBN-10: 1138910937
  • ISBN-13: 9781138910935
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Corporate Video Production: Beyond the Board Room (And Out of the Bored Room) 2nd editionPalielināt
  • Formāts: Paperback / softback, 366 pages, height x width: 254x178 mm, weight: 760 g, 49 Illustrations, black and white
  • Izdošanas datums: 22-Jul-2016
  • Izdevniecība: Routledge
  • ISBN-10: 1138910937
  • ISBN-13: 9781138910935
Citas grāmatas par šo tēmu:
Permanent link: https://www.kriso.lv/db/9781138910935.html
Keywords:

In this updated edition of Corporate Video Production, Stuart Sweetow teaches aspiring and seasoned videographers how to make imaginative corporate videos with eye-catching designs, rhythmic editing tricks, and essential scriptwriting and interview techniques. Readers will learn how to shoot on location or in a studio, work with employees-turned-actors, find new clients, and produce online videos and podcasts for corporations, government agencies, and non-profit organizations. Additionally, this new edition has been updated to include discussion questions, chapter summaries, and professional tips, and to cover live webcasting, mobile devices, shooting in 4K, micro-videos, micro-cameras, and storytelling techniques for corporate social responsibility programs. A companion website features downloadable forms and further resources.

Recenzijas

"For half a decade, Stuart Sweetows Corporate Video Production has been essential reading for corporate video producersnovices and veterans alike. The new edition, updated for our 4K-ready, microcamera-savvy, mobile-centric moment, sets the new standard. With the invaluable perspective of a seasoned producer who knows how to build a versatile, profitable corporate video business and keep it rolling through changing technologies and times, Sweetow provides easy-to-follow insight on corporate video from every angle: how to pitch it, plan it, cast it, direct it, shoot it, deliver it, and get it seen." Steve Nathans-Kelly, Editor, Streaming Media Producer

"A practical, real-life compendium of what every corporate video professional must know to succeed. From banking to high tech, Sweetow shares up-to-date universal truths, revealing them through dozens of little known secrets of corporate production that will help jump start any career. Highly recommended!" Greg Snyder, Former Senior Vice President of Corporate Video, World Savings

Preface to the First Edition xv
Preface to the Second Edition xvii
Acknowledgments xix
Chapter 1 Case Studies
1(26)
Introduction
1(1)
Corporate Social Responsibility: "Google Earth Heroes"
2(1)
Videos Documenting Community Service at Scotts
3(1)
Hamburger University and Sustainability at McDonald's
4(1)
Consulting Firm Booz Allen Hamilton
5(2)
Scripted Videos with Professional Talent: World Savings
7(3)
Recruiting with Video: Facebook Headquarters
10(1)
A Consumer Products Manufacturer
11(2)
Shared Content: Safeway
13(1)
Movie Production and IMAG Display: Berkshire Hathaway
14(9)
Summary of Key Points and Takeaways
23(2)
Discussion Questions
25(2)
Chapter 2 Marketing Yourself as a Producer
27(16)
Introduction
27(1)
A Personal Message from an Independent Video Producer
28(1)
Getting Started and Getting Business
29(1)
Volunteering for Nonprofits
29(2)
Your Business Plan
31(1)
Writing the Video Production Proposal
32(1)
Requests for Proposals and Requests for Qualifications
33(1)
Business Accounting, Licenses, and Taxes
34(1)
Business Insurance
35(2)
Hiring Help
37(1)
Business Formations
37(4)
Summary of Key Points and Takeaways
41(1)
Discussion Questions
41(2)
Chapter 3 Video Project Proposals
43(14)
Introduction
43(1)
Sample Proposal: The Metropolitan Transportation Commission
44(8)
Sample Proposal: Accounting Training Videos
52(2)
Important Considerations When Writing a Proposal
54(1)
Summary of Key Points and Takeaways
55(1)
Discussion Questions
55(2)
Chapter 4 Budgeting the Corporate Video Production
57(10)
Introduction
57(1)
Determining the Costs
58(1)
Above and Below the Line
59(1)
The Executive Producer
60(1)
What to Leave In, What to Leave Out
61(2)
Budget Management
63(1)
Distribution and Marketing Budget
63(1)
The Bottom Line
64(1)
Summary of Key Points and Takeaways
64(1)
Discussion Questions
65(2)
Chapter 5 The Role of the Producer in Corporate Video
67(14)
Introduction
67(1)
The Producer-Director
67(1)
Above the Line
68(1)
The Producer as Team Motivator
69(1)
The In-House Producer
70(5)
The Contract/Freelance Producer
75(1)
Script Development
76(1)
Production Management
77(2)
Summary of Key Points and Takeaways
79(1)
Discussion Questions
80(1)
Chapter 6 Directing Corporate Videos
81(14)
Introduction
81(1)
Directing Professional Talent
81(2)
Shooting the CEO
83(3)
Employees as Actors: Directing Nonprofessional Talent
86(2)
Auditioning the Talent
88(1)
Directing the Crew
88(1)
Directing Live Switching
89(1)
Script Markup and the Shot Sheet
90(1)
Directing the Edit
91(1)
The Unique Position of the Corporate Video Director
92(1)
Summary of Key Points and Takeaways
93(1)
Discussion Questions
94(1)
Chapter 7 Production Coordination
95(16)
Introduction
95(1)
Production Management
96(1)
Script Breakdown
97(2)
Daily Call Sheets
99(1)
Daily Production Reports
99(1)
The Assistant Director
100(1)
The Production Assistant
100(1)
Interview with a Production Manager and Producer
101(5)
Producer Support
106(2)
Summary of Key Points and Takeaways
108(1)
Discussion Questions
109(2)
Chapter 8 Corporate Scriptwriting
111(16)
Introduction
111(1)
Determining Objectives
111(1)
Research, Concept Development, and Brainstorming
112(2)
Facts + Frameworks = Concept
114(1)
The Audience
115(1)
The Treatment
115(1)
Writing for the Visual Element
116(1)
Writing for the Spoken Word
117(1)
Describing Visuals
118(1)
Script Formats
118(3)
Writing Dialog
121(1)
Writing Documentary Scripts
122(1)
Script Drafts
122(2)
Summary of Key Points and Takeaways
124(1)
Discussion Questions
125(2)
Chapter 9 Legal Considerations
127(12)
Introduction
127(1)
Trade Secrets and Nondisclosure
128(1)
Contracts
128(1)
Safety Issues
129(1)
Permissions, Releases, and Permits
130(2)
Copyrights
132(2)
Distribution Agreements
134(1)
Legal Considerations If You Are a Freelancer
135(1)
Summary of Key Points and Takeaways
136(1)
Discussion Questions
137(2)
Chapter 10 Talent: Working with Talent, Coaching the Executive, and Appearing On-Camera Yourself
139(10)
Introduction
139(1)
Coaching Nonprofessional Talent
140(1)
On-Camera Reporters and Guests
140(1)
The Floor Director
141(1)
Professional Narration: On-Camera and Voice-Over
142(1)
Actors for Dramatic Roles
143(1)
Wardrobe
143(1)
Makeup
144(1)
On-Camera Training and Presentation Skills
145(1)
Summary of Key Points and Takeaways
146(1)
Discussion Questions
147(2)
Chapter 11 Location Shooting
149(10)
Introduction
149(1)
How Mr. Murphy Stole from My Big-Budget Video Production
150(1)
Location Scouting
151(1)
Logistics on Location
152(2)
Nondisruptive Equipment Setups
154(3)
Summary of Key Points and Takeaways
157(1)
Discussion Questions
158(1)
Chapter 12 The Interview Format
159(12)
Introduction
159(1)
Preparation
160(1)
Shooting an Interview Sequence
161(1)
The Single-Camera Interview Shoot
162(1)
Employing Composition and Continuity in Interview Filming
163(2)
Notes to the Interviewer
165(2)
Remote Interviews
167(1)
Post-Production
167(1)
The Impact of Interviews in Corporate Videos
168(1)
Summary of Key Points and Takeaways
169(1)
Discussion Questions
169(2)
Chapter 13 Aesthetic Considerations
171(14)
Introduction
171(1)
Branding Complementation
171(1)
Creative Corporate Camera Work
172(2)
Composition
174(2)
Continuity
176(1)
Moving the Camera
177(1)
Art Direction and Set Design
178(3)
Wardrobe, Makeup, and Hair
181(2)
The Importance of Aesthetics in Corporate Videos
183(1)
Summary of Key Points and Takeaways
183(1)
Discussion Questions
184(1)
Chapter 14 Technical Considerations
185(26)
Introduction
185(1)
Enterprise-Grade Cameras
186(1)
Lenses
187(3)
Camera Support
190(2)
Exposure Metering
192(1)
4K and 8K Cameras
193(1)
Mobile Studios
194(1)
Teleprompters
195(2)
Audio and Lighting
197(3)
Post-Production
200(1)
Compression
201(1)
Storage Solutions
202(2)
Hardware Acceleration
204(1)
High-Definition Editing Formats
204(1)
Electronic Filters: Softening the Skin
205(1)
Compositing and Effects
206(2)
Multi-Camera Editing
208(1)
4K Editing
208(1)
Technical Considerations Specific to Corporate Video Production
208(1)
Summary of Key Points and Takeaways
209(1)
Discussion Questions
210(1)
Chapter 15 Training Videos
211(16)
Introduction
211(1)
Cost Justification for Training Video
211(2)
Video as a Consistent and Repeatable Training Medium
213(1)
Video as an Engaging and Exciting Medium
213(3)
Call Center Training
216(1)
Safety Training
217(1)
Product Training for Retail Customers
218(1)
New Employee Orientation
219(1)
Media Training
220(1)
Presentation and Speech Training
221(1)
In-House Video Repurposed for External Distribution
222(2)
When Video Is Not Effective
224(1)
Instructional Design
225(1)
Summary of Key Points and Takeaways
225(1)
Discussion Questions
226(1)
Chapter 16 Marketing and Social Media
227(18)
Introduction
227(1)
YouTube
228(2)
Embedding Videos
230(1)
GoPro and User-Generated Videos
230(1)
ULTA and "Haul Videos"
231(1)
Short Vines by Big Corporations
231(2)
Instagram: 15 Seconds of Fame
233(1)
Burberry, Instagram, and Apple
233(1)
Engagement Objects on Websites
234(1)
Top Corporations' Video Sites
235(2)
Facebook, Twitter, and Other Sharing Sites
237(5)
The Importance of Social Media
242(1)
Summary of Key Points and Takeaways
243(1)
Discussion Questions
243(2)
Chapter 17 Corporate Events: Filming Conferences and Meetings
245(14)
Introduction
245(1)
Shooting in an Auditorium
246(1)
IMAG Projection
247(1)
Lighting Considerations
248(1)
Mics at Meetings
249(3)
Feeding the Audio and Video to a Remote Site
252(1)
Live Streaming of Meetings
252(2)
Conference Highlight Videos
254(1)
The Value of Recording Corporate Events
254(2)
Summary of Key Points and Takeaways
256(1)
Discussion Questions
257(2)
Chapter 18 Nonprofit Organizations
259(16)
Introduction
259(1)
Multiple Constituencies: The Politics of Nonprofits
259(1)
Case Studies: Nonprofits
260(6)
Universities
266(2)
Hospitals and Medical Centers
268(1)
Government
269(1)
Working for Nonprofits
269(3)
Summary of Key Points and Takeaways
272(1)
Discussion Questions
273(2)
Chapter 19 Video Distribution: Live Streaming, Video on Demand, and Videoconferencing
275(18)
Introduction
275(1)
Live Streaming
276(2)
H.264, H.265, VP9, Flash, HTML5, and WebM
278(1)
Streaming Appliances
279(3)
Videoconferencing and Collaboration Technology
282(3)
Content Delivery Networks
285(2)
Satellite Distribution
287(2)
Cloud Storage
289(1)
The Enterprise Content Delivery System
289(1)
Summary of Key Points and Takeaways
290(1)
Discussion Questions
291(2)
Chapter 20 Mobile Video Production and Delivery: Smartphones, Tablets, Drones, and Microcameras
293(12)
Introduction
293(1)
Optimizing Videos for Mobile
294(1)
The Smartphone Videomaking Class
294(4)
Lenses for Smartphones: ExoLens
298(1)
Apps for Smartphones: FiLMiC Pro
299(1)
Microvideos and Mobile Delivery: A Marriage Made in the Cloud
299(1)
iPads in the Boardroom
300(1)
Drones in the Boardroom
301(3)
Summary of Key Points and Takeaways
304(1)
Discussion Questions
304(1)
Appendix
305(14)
Sample Budget 1
305(5)
Sample Budget 2
310(7)
Sample Budget 3
317(2)
Glossary 319(14)
Bibliography 333(4)
Index 337
Stuart Sweetow is a video producer specializing in corporate video production and informational videos. His career started in 1970 when he won first place in the Southern Illinois University Film Festival, after which he worked as a staff video producer for corporations for several years until he founded Audio Visual Consultants, a video production company specializing in producing training and marketing videos for corporations and nonprofit organizations. He taught video production for seven years at the University of California Berkeley Extension, and he has written over 100 articles on video for various magazines.