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Creating Sales Stars: A Guide to Managing the Millennials on Your Team [Mīkstie vāki]

  • Formāts: Paperback / softback, height x width x depth: 227x152x15 mm, weight: 231 g, 1 Paperback / softback
  • Izdošanas datums: 16-Oct-2018
  • Izdevniecība: Amacom
  • ISBN-10: 0814439381
  • ISBN-13: 9780814439388
  • Mīkstie vāki
  • Cena: 20,89 €
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  • Formāts: Paperback / softback, height x width x depth: 227x152x15 mm, weight: 231 g, 1 Paperback / softback
  • Izdošanas datums: 16-Oct-2018
  • Izdevniecība: Amacom
  • ISBN-10: 0814439381
  • ISBN-13: 9780814439388

Everyone knows about the business potential represented by the huge millennial age group. But how do you manage the next generation millennial sales force required to reach this gigantic market? 

Meet your new sales force: They love collaboration, live and breathe technology, and happily bring assignments home. They also show up late, resist authority, text their friends in meetings, and job hop like there’s no tomorrow.

You can bark orders all you want, but it won’t work with millennials. To get great sales results, you need to let go of old school approaches and learn to speak their language.

Creating Sales Stars is your field guide to managing today’s emerging sales professionals. Packed with generational insights and surefire strategies, the book helps you:

  • Create a back bench of future sales leaders
  • Fire them up and keep them focused on sales
  • Establish a fun, meaningful environment
  • Train them and retain them
  • Apply the right pressure
  • Teach without preaching
  • Ensure they feel valued
  • Mine their tech savvy

Millennials crave feedback, flexibility, and opportunities to grow. This frank and incisive book shows how to give them what they need—and achieve the results you want.



Everyone knows about the business potential represented by the huge millennial age group. But how do you manage the next generation millennial sales force required to reach this gigantic market?
Foreword xiii
Jeffrey Hayzlett
Introduction: Old-School Management Doesn't Work! 1(8)
1 Breaking Through Their Mindset
9(6)
2 Getting Them to Buy In
15(6)
3 Convincing Them They Don't Need Approval for Everything
21(6)
4 Training, Training, Training!
27(8)
5 Inspiring Team Spirit and Unity
35(8)
6 Assigning Sales Mentors
43(6)
7 Conveying Their Targets
49(6)
8 Guiding Them on Prospecting
55(10)
9 Broadening Their Sales Community
65(8)
10 Applying the Right Pressure While Appreciating Their Work/Life Balance
73(8)
11 Leading by Example
81(6)
12 Teaching Without Preaching
87(4)
13 Conducting Team Meetings
91(8)
14 Communicating on a Regular Basis
99(8)
15 Giving Them the Tools to Overcome Sales Objections
107(6)
16 Keeping Them Fired Up and Aggressive
113(6)
17 Recognizing That They Know Way More About Technology Than You
119(8)
18 Shielding Them from What May Challenge Their Values
127(6)
19 Helping Them Make a Good Impression
133(6)
20 Creating a Fun, Interactive, and Meaningful Work Environment
139(8)
21 Coaxing Them to Do Stuff They Don't Want to Do
147(6)
22 Showing Them How to Make a Difference to Their Customers
153(6)
23 Encouraging Them to Make Deals and Close FAST
159(6)
24 Ensuring That They Feel Appreciated, Respected, and Valued
165(6)
25 Providing New Opportunities and Future Challenges
171(6)
Conclusion 177(2)
References 179(4)
Index 183