Culture and Public Relations explores the impact of culture societal and organizational through the global lens of public relations. Structuring the volume around three themes -- culture as an environment for public relations; the culture of PR globally; and the impact of PR on culture -- the editors bring together compelling discussions on such questions as how spirituality, religion, and culture have affected public relations, and how public relations culture has been affected by the "corporate cultures" of business enterprises. Additionally, the volume provides studies on the effect of culture on public relations practice in specific countries.
With contributors from Europe, Asia, Australia, and North America, this collection offers international perspectives on a topic that is growing increasingly important in public relations study and practice. It will be required reading for scholars, researchers, and students in public relations and also has much to offer the business discipline, for those seeking to integrate culture and communication to their practices.
| Introduction |
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1 | (8) |
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1 Culture and Public Relations: Formulating the Relationship and Its Relevance to the Practice |
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9 | (16) |
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2 Western Classical Rhetorical Tradition and Modern Public Relations: Culture of Citizenship |
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25 | (17) |
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3 In Praise of Hybridity: Globalization and the Modern Western Paradigm |
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42 | (12) |
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4 A Public Relations Framework for Indigenous Engagement |
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54 | (13) |
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5 Identity and Culture: Implications for Public Relations |
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67 | (24) |
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6 Culture and Chinese Public Relations Research |
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91 | (14) |
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7 Mago Mago: Nigeria, Petroleum and a History of Mismanaged Community Relations |
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105 | (19) |
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8 Public Relations and Culture in Germany: Between the "Iron Cage" and Deliberative Democracy |
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124 | (18) |
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9 Public Relations' Occupational Culture: Habitus, Exclusion and Resistance in the UK Context |
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142 | (21) |
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10 Public Relations in Mexico: Culture and Challenges vis-a-vis Globalization |
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163 | (19) |
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Maria Antonieta Rebeil Corella |
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11 When Cultures Collide: Theoretical Issues in Global Public Relations |
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182 | (20) |
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12 Critical Interrogations of Global Public Relations: Power, Culture, and Agency |
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202 | (16) |
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13 Thinking about Public Relations and Culture: Anthropological Insights and Ethnographic Futures |
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218 | (19) |
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14 Corporate Public Relations as a Professional Culture: Between Management and Journalism |
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237 | (6) |
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15 Public Relations Firms and Their Three Occupational Cultures |
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243 | (15) |
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| Contributors |
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258 | (9) |
| Index |
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267 | |
Krishnamurthy Sriramesh, PhD, is Professor of Public Relations at the School of Business, Massey University, in Wellington, New Zealand. He taught previously at Purdue University, the University of Florida, and Nanyang Technological University, and has served as visiting professor at universities in three continents. In 2004, he was awarded the prestigious Pathfinder Award from the Institute for Public Relations (USA) for original scholarly research contributing to the public relations body of knowledge.
Dejan Veri, PhD, FCIPR, is founder of Pristop Agency and Professor of Public Relations and Communication Management at the University of Ljubljana, Slovenia. Among his clients are governments, domestic and international corporations, and associations. He organizes the Lake Bled International Public Relations Research Symposia, held annually in Bled, Slovenia.
