The present volume offers a comprehensive exploration of customer-driven innovation in today's diverse markets. This research-based guide examines AI applications in healthcare, ICT-based innovation management, and customer-centric approaches to meet distributed market demands. It delves into idea generation techniques and sustainable practices for corporate innovation, providing a multifaceted view of modern business strategies.The book presents in-depth studies on data analytics and AI in marketing, scrutinizing data transformation processes, consumer behavior in the social media age, and AI-driven influencer marketing strategies. It offers valuable insights into predictive analytics for medical tourism and examines the impact of social media influencers on consumer decisions across various sectors, including industrial products.Through a synthesis of cutting-edge research and real-world case studies, this book equips readers with evidence-based strategies for innovation in distributed markets. It addresses emerging trends such as AI awareness in banking and metaverse marketing engagement, making it an essential resource for market analysts, business strategists, and innovation researchers seeking to navigate and leverage the complexities of today's market landscape.
Dr Robertas Damaeviius is Professor at Kaunas University of Technology & Vytautas Magnus University and Director of the Center of Real Time Computer Systems, Lithuania. He is an expert in sustainable software engineering, human-computer interfaces, and machine learning.Dr Pushan Kumar Dutta is Assistant Professor at Amity University Kolkata, India. Specializing in data mining, AI, edge computing, and predictive analytics, he has edited 30+ books for major publishers, and is recognized as a 'Mentor of Change' by NITI Aayog.Dr Nebojsa Bacanin Dzakula is Full Professor and Vice-rector for Scientific Research at Singidunum University, Serbia. He is an expert in stochastic optimization algorithms and AI, having published 170+ papers and authored four books.Dr Narasimha Rao Vajjhala is Dean at University of New York Tirana, Albania, and IT Consultant. He is a senior member of ACM and IEEE, with 20+ years of teaching experience, specialising in information systems and technology.Dr Darshan Desai is Director of Programs, Analytics, and Data Science at Quantic School of Business and Technology, USA. He is a Former Founding Chair of Business Data Science at Berkeley College.
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