"Contemporary global culture, rooted in neoliberalism and free market forces, increasingly emphasises appearance over substance. People and organisations are judged by image and reputation while social media encourages and enables us to develop our own public persona. This book explores the rise of promotional communication with a particular focus on public relations (PR) and its role. Organisations, from local charities to multinational corporations, employ professional PR staff to manage promotional communication, and even public institutions must position themselves in the marketplace to secure funding and approval. To what extent has PR contributed to this culture and its darker aspects of false narratives and fake news? This book posits that the antidote to this trend of diminishing substance is 'depth communication' which builds on the best theory and practice to develop forms of communication built on dialogue with self and others, and offers a counterargument to the superficiality distorting our collective culture. Proposing a new foundation for the conceptualization of public relations, this book has profound implications for both public relations and will interest all scholars of the changing communication environment"--
This book explores the rise of promotional communication with a particular focus on public relations (PR) and its role.
| Acknowledgements |
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viii | |
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1 | (10) |
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11 | (82) |
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2 Playing the part: identity issues in public relations |
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13 | (22) |
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3 Roll up, roll up: public relations and promotional culture |
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35 | (18) |
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4 All the world's a stage: public relations as performance |
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53 | (17) |
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70 | (23) |
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ACT II After the masquerade |
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93 | (102) |
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6 Beneath the mask: a Jungian approach |
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97 | (18) |
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7 After the masquerade: down, not out |
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115 | (23) |
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8 Public relations and the planet: not a case study |
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138 | (24) |
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9 Curtain call: depth public relations |
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162 | (20) |
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10 The after-party: conclusions, directions, reflections |
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182 | (13) |
| Index |
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195 | |
Johanna Fawkes, PhD, is currently Visiting Fellow at Leeds Beckett University, UK. She was Principal Research Fellow at the University of Huddersfield (201618), leading an international research team to produce the Global Capability Framework for Public Relations and Communications Management. Since 1990, Johanna has developed public relations degrees at all levels at universities in the UK and Australia, following a career in public sector communication. She has delivered international keynote speeches and published widely on public relations identity, performance and ethics. Her book, Public Relations Ethics and Professionalism; The Shadow of Excellence, introducing a Jungian approach to ethics, was published by Routledge in 2015 (paperback 2017). She now lives in Andalucia, Spain.
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