Preface 11
Motivation for This Book 18
The Roots of Design Thinking 22
The History of Innovation Metrics 24
Why? How? What? 27
WHY Are Design Thinking & Innovation Metrics Important? 29
A Quick Read to Get Inspired 45
The 101s: Essentials of Design Thinking & Measuring 57
Design Thinking 101 60
The Design Thinking Paradigm 61
Facilitating Workshops 74
Working in Teams 82
Building Capabilities 88
Measuring Impact 97
Measuring 101 145
From Observations to Real Metrics 146
Defining and Applying Metrics 157
Defining the North Star Metric(s) 167
Working with Exploration Metrics 175
Selecting Exploitation Metrics 187
Measuring Creativity 197
Reflecting Measurements 211
Design Thinking Toolkit 103 Measuring Toolkit 223
Performance Measurements 201 256
OKRs and Beyond 258
The Roots of Measuring Objectives 260
Three Mindshifts Applying OKRs 264
Tips and Tricks for Implementing OKRs 271
Facilitating Performance Objectives 277
The Future of Design Thinking & Data-Driven Innovation 312
Creating Impact with Advanced Tools 314
Data-Driven Innovation 301 318
Design Thinking & Data Analytics 319
Applying the Hybrid Model 320
Design Thinking & Artificial Intelligence 335
Gaining Efficiency in Customer Interactions 336
OKR Toolkit 285
Design Thinking & Neuroscience 359
Transferring Brain Patterns into Value 360
A Final Word 376
Practitioner Voices 380
Index and Sources 382
