Acknowledgments |
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ix | |
Introduction |
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xi | |
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1 | (132) |
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1 Introducing Gamified Systems |
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3 | (24) |
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3 | (4) |
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7 | (1) |
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8 | (1) |
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Gamified systems: What are they? |
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9 | (4) |
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13 | (14) |
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Exercises, recommended readings and resources |
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19 | (1) |
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Insider insight: Nicole Lazzaro leads the way |
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20 | (3) |
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Insider Insight: Patrick Jagoda on the value of gamified systems |
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23 | (4) |
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27 | (32) |
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Games vs. gamified systems |
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27 | (1) |
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28 | (2) |
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Defining a gamified system spectrum |
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30 | (5) |
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Characterizing gamified systems |
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35 | (24) |
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Exercises and recommended readings |
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52 | (1) |
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Insider insight: Ken Eklund is redefining how games change our world |
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53 | (6) |
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59 | (38) |
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59 | (1) |
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60 | (8) |
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The building blocks of engagement |
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68 | (13) |
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81 | (2) |
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Greater complexity leads to a greater sense of achievement |
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83 | (1) |
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84 | (13) |
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Exercises and recommended readings |
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91 | (1) |
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Insider insight: Scott Eberle studies play |
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92 | (5) |
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97 | (36) |
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98 | (3) |
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101 | (3) |
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Categories of knowledge and domains of learning |
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104 | (3) |
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107 | (5) |
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112 | (1) |
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113 | (20) |
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Exercises and recommended readings |
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121 | (1) |
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Insider insight: Katie Salen created a game-like school |
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122 | (11) |
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133 | (100) |
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5 What Is Gamified System Design? |
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135 | (30) |
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The convergence of game and interaction design |
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136 | (1) |
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Requisite skills of a GS designer |
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137 | (4) |
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141 | (7) |
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148 | (4) |
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152 | (13) |
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Exercises and recommended readings |
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159 | (3) |
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Insider insight: A business perspective from Bunchball founder Rajat Paharia |
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162 | (3) |
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165 | (38) |
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165 | (5) |
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170 | (3) |
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173 | (7) |
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Applying lessons from game genres |
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180 | (14) |
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194 | (9) |
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Exercises and recommended readings |
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197 | (2) |
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Insider insight: Design lessons from 2K's Josh Atkins |
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199 | (4) |
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7 Visualizing Interaction And Information |
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203 | (30) |
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204 | (1) |
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205 | (5) |
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Designing GS interfaces and interactivity |
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210 | (7) |
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Interfaces that work behind the scenes |
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217 | (6) |
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223 | (10) |
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Exercises and recommended readings |
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225 | (3) |
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Insider insight: Sebastian Deterding on meaningful play and the convergence of user experience and game design |
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228 | (5) |
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233 | (68) |
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8 Designing Gamified Systems For Education |
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235 | (36) |
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237 | (8) |
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Insider insight: Meet Shawn Young, the teacher who created classcraft |
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243 | (2) |
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GS design for professional learning |
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245 | (3) |
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Insider insight: Meet Code School's designer Justin Mezzell |
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246 | (2) |
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Gamified systems and the military |
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248 | (3) |
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251 | (5) |
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Insider insight: Meet School of Dragons' quest designer Brian Yoon |
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254 | (2) |
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Cultural and civic engagement |
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256 | (15) |
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Insider insight: Meet the subject matter expert, historian Dr Robert Batchelor |
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262 | (2) |
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Exercises and recommended readings |
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264 | (2) |
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Insider insight: Lucien Vatell is building an education ecosystem |
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266 | (5) |
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9 Gamified System Design For Marketing And Entertainment |
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271 | (30) |
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271 | (2) |
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273 | (4) |
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277 | (5) |
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Insider insight: CP+B's Harold Jones on gamifying Domino's Pizza |
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279 | (3) |
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Building revenue and driving product sales |
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282 | (3) |
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285 | (1) |
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GS design for customer relationship management |
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286 | (1) |
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287 | (14) |
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Insider insight: Robert Nashak talks about Hollywood's game-changing landscape |
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289 | (5) |
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Exercises and recommended readings |
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294 | (1) |
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Insider insight: Eric Asche keeps the truth in front of teens |
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295 | (6) |
Conclusion |
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301 | (2) |
Appendix: Principles of GS design |
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303 | (4) |
Index |
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307 | |