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Destination Marketing and Management: Theories and Applications [Hardback]

Contributions by , Contributions by (University of Bournemouth, UK), Edited by (University of Central Florida, USA), Contributions by (University of Flo), Contributions by (University of Central Florida, USA), Edited by (University of Central Florida, USA), Contributions by (Strathclyde University, UK), Contributions by , Contributions by , Contributions by (University of Central Florida, USA)
  • Formāts: Hardback, 384 pages, height x width x depth: 244x172x25 mm, weight: 1000 g
  • Izdošanas datums: 30-Aug-2011
  • Izdevniecība: CABI Publishing
  • ISBN-10: 1845937627
  • ISBN-13: 9781845937621
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  • Formāts: Hardback, 384 pages, height x width x depth: 244x172x25 mm, weight: 1000 g
  • Izdošanas datums: 30-Aug-2011
  • Izdevniecība: CABI Publishing
  • ISBN-10: 1845937627
  • ISBN-13: 9781845937621
Citas grāmatas par šo tēmu:
Most tourism activities take place at a destination, and destination serves as a fundamental unit of analysis in any modelling of the tourism system. However, destination marketing and management is a complex subject that requires a comprehensive, holistic and systematic approach. From the demand side, travellers have a choice of available destinations; from the supply side, destination marketing organizations are competing for attention from a highly competitive marketplace. Taking an integrated and comprehensive approach, this book focuses on both the macro and micro aspects of destination marketing and management. Some key areas covered include the consumer decision making process, product development and distribution and the use of emerging technologies in destination marketing.
Contributors vii
Preface ix
Youcheng Wang
Abraham Pizam
Part I Destination Marketing and Management: Concepts, Structures and Policies
1 Destination Marketing and Management: Scope, Definition and Structures
1(20)
Youcheng Wang
2 Destination Planning and Policy: Process and Practice
21(18)
John Jenkins
Dianne Dredge
Jessica Taplin
Part II Destination Marketing: Understanding Consumer Decision Making
3 Travel Motivation, Benefits and Constraints to Destinations
39(14)
Philip L. Pearce
4 Traveller Decision Making: The Experientialist Stance
53(14)
Drew Martin
Ercan Sirakaya-Turk
Arch Woodside
5 Destination Information Search Strategies
67(15)
Dogan Gursoy
6 Experiential Consumption and Destination Marketing
82(17)
Andrew R. Walls
Youcheng Wang
Part III Destination Marketing: Research, Branding and Image Communication
7 Destination Marketing Research: Issues and Challenges
99(14)
Muzaffer Uysal
Rich Harrill
Eunju Woo
8 Destination Branding and Positioning
113(17)
Asli D.A. Tasci
9 Destination Image Development and Communication
130(19)
Amir Shani
Youcheng Wang
Part IV Destination Product Development and Distribution
10 The Evolution of Tourism Products in St Andrews, Scotland: From Religious Relics to Golfing Mecca
149(16)
Richard Butler
11 Distribution Channels in Destination Marketing and Promotion
165(19)
John Kracht
Youcheng Wang
12 Destination Marketing Systems: Critical Factors for Functional Design and Management
184(21)
Youcheng Wang
13 eTourism: Critical Information and Communication Technologies for Tourism Destinations
205(20)
Dimitrios Buhalis
Daniel Leung
Rob Law
14 Web 2.0, the Online Community and Destination Marketing
225(19)
Peter O'Connor
Youcheng Wang
Xu Li
15 Events and Destination Management
244(15)
Graham Brown
Leo Jago
Laurence Chalip
Shameem Ali
Trevor Mules
Part V Managing Stakeholders at Destinations
16 Collaborative Destination Marketing: Principles and Applications
259(25)
Youcheng Wang
17 Tourism Development and Destination Community Residents
284(16)
Claudia Jurowski
Part VI Safety and Crisis Management at Destinations
18 The Importance of Safety and Security for Tourism Destinations
300(14)
Galia Fuchs
Abraham Pizam
19 Destination Crisis Management
314(12)
Lori Pennington-Gray
Abraham Pizam
Part VII Managing Competitiveness and Sustainability and Embracing Challenges and Opportunities
20 A Model of Destination Competitiveness and Sustainability
326(14)
J.R. Brent Ritchie
Geoffrey I. Crouch
21 Destination Management: Challenges and Opportunities
340(19)
Alan Fyall
Index 359
Dr. Youcheng Wang is Associate Dean of Academic Affairs and Research and a professor of tourism and marketing with the Rosen College of Hospitality Management at the University of Central Florida, Orlando, Florida, U.S.A. He is the author of 3 books and more than 100 scientific publications. He is serving on the Editorial Boards of 8 international academic journals. Dr. Wang has consulting experience in the areas of destination marketing, technology and e-commerce strategies for hospitality and tourism organizations, collaborative strategies for regional destination marketing and management. He has been awarded numerous research awards both at the national and international levels. Dr. Wang earned his Master's degree from Purdue University and his Ph.D. from the University of Illinois at Urbana-Champaign. Dr. Abraham Pizam is Dean and Linda Chapin Eminent Scholar Chair in Tourism Management with the Rosen College of Hospitality Management at the University of Central Florida, Orlando, Florida, U.S.A. Professor Pizam is widely known in the field of Hospitality and Tourism Management and has conducted research projects, lectured, and served as a consultant in more than 30 countries. He has held various academic positions, in the U.S.A, U.K., France, Austria, Australia, New-Zealand, Singapore, Israel and Switzerland, has authored more than 150 scientific publications and ten books, is the Editor-in-Chief of the International Journal of Hospitality Management and serves on the editorial boards of 20 academic journals. Professor Pizam has conducted consulting and research projects for a variety of international, national and regional tourism organizations. Professor Pizam holds a Master's degree from New York University and a Ph.D. from Cornell University, and is the recipient of several academic awards. Richard Butler was educated at Nottingham University and the University of Glasgow (PhD Geography 1973), and spent thirty years at the University of Western Ontario in Canada as Professor and Chairman of the Department of Geography, and then the University of Surrey, where he was Professor of Tourism from 1997 to 2005. He is currently Emeritus Professor of International Tourism in the Strathclyde Business School, University of Strathclyde, Glasgow. He has published a large number of journal articles, fourteen books on tourism and many chapters in other books. His fields of interest are the development process of tourist destinations the impacts of tourism, carrying capacity and sustainability, and tourism in remote areas and islands. currently serves as the Associate Dean, Interim Chair of the Tourism, Events & Attractions department as well as the Associate Director of the Dick Pope Sr. Institute for Tourism Studies at the Rosen College of Hospitality Management at the University of Central Florida. Professor Croes has published three books entitled, "The Small Island Paradox: Tourism Specialization as a Potential Solution", "Anatomy of Demand in International Tourism", and his most recent book "Poverty Alleviation through Tourism Development". Additionally, he is a contributor to several books. His fields of interest include: econometrics applications in hospitality, tourism demand analysis/forecasting, tourism economic impact, competitive and sustainable tourism in tourism development analysis, tourism development applied to poverty alleviation and tourism development in small islands and developing countries. Professor Croes is the recipient of the 2015 Thea Sinclair Award. Ercan Sirakaya-Turk, PhD, is a Professor of Tourism and the Associate Dean of Research and Graduate Studies in the College of Hospitality, Retail and Sport Management at the University of South Carolina (USC). Before joining USC, Dr Turk worked at Texas A&M and Pennsylvania State Universities. He received his PhD and MS from Clemson University, South Carolina USA. He was the 2007 recipient of US State Department's prestigious Fulbright scholarship to Russia, Saint Petersburg State University of Finance and Economics. Ercan has published a significant number of articles in the area of tourism destination marketing and tourism development in prestigious tourism journals and completed numerous grants/ contracts exceeding one million US dollars. Dr Sirakaya-Turk is the founding-editor and current associate Editor for an online tourism research bulletin (e-Review of Tourism Research). He also serves at editorial boards of numerous journals including Journal of Travel Research, Annals of Tourism Research (as a resource editor), and Tourism Analysis. He teaches tourism economics, marketing and research methods classes. Muzaffer Uysal is a Provost Professor and Carney Family Endowed Professor in the Department of Hospitality and Tourism Management at the Isenberg School of Management, University of Massachusetts, Amherst. He served as department chair from August 2016 to August 2023. Currently, Dr. Uysal is serving as the president of the International Academy for the Study of Tourism and a fellow of the Academy of Leisure Sciences. Dr. Uysal has authored and co-authored numerous scholarly articles, five monographs, and sixteen books. He is widely recognized for his contributions, receiving over thirty awards for research, international education, teaching excellence, and lifetime achievements. Over the past four years. Dr. Uysal was listed among the top 1% of the world's most highly cited researchers by Clarivate Analytics. He has also received the Research.com Business and Management Leader Award for three consecutive years.