Most tourism activities take place at a destination, and destination serves as a fundamental unit of analysis in any modelling of the tourism system. However, destination marketing and management is a complex subject that requires a comprehensive, holistic and systematic approach. From the demand side, travellers have a choice of available destinations; from the supply side, destination marketing organizations are competing for attention from a highly competitive marketplace. Taking an integrated and comprehensive approach, this book focuses on both the macro and micro aspects of destination marketing and management. Some key areas covered include the consumer decision making process, product development and distribution and the use of emerging technologies in destination marketing.
Contributors |
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vii | |
Preface |
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ix | |
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Part I Destination Marketing and Management: Concepts, Structures and Policies |
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1 Destination Marketing and Management: Scope, Definition and Structures |
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1 | (20) |
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2 Destination Planning and Policy: Process and Practice |
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21 | (18) |
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Part II Destination Marketing: Understanding Consumer Decision Making |
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3 Travel Motivation, Benefits and Constraints to Destinations |
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39 | (14) |
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4 Traveller Decision Making: The Experientialist Stance |
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53 | (14) |
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5 Destination Information Search Strategies |
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67 | (15) |
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6 Experiential Consumption and Destination Marketing |
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82 | (17) |
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Part III Destination Marketing: Research, Branding and Image Communication |
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7 Destination Marketing Research: Issues and Challenges |
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99 | (14) |
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8 Destination Branding and Positioning |
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113 | (17) |
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9 Destination Image Development and Communication |
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130 | (19) |
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Part IV Destination Product Development and Distribution |
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10 The Evolution of Tourism Products in St Andrews, Scotland: From Religious Relics to Golfing Mecca |
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149 | (16) |
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11 Distribution Channels in Destination Marketing and Promotion |
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165 | (19) |
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12 Destination Marketing Systems: Critical Factors for Functional Design and Management |
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184 | (21) |
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13 eTourism: Critical Information and Communication Technologies for Tourism Destinations |
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205 | (20) |
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14 Web 2.0, the Online Community and Destination Marketing |
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225 | (19) |
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15 Events and Destination Management |
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244 | (15) |
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Part V Managing Stakeholders at Destinations |
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16 Collaborative Destination Marketing: Principles and Applications |
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259 | (25) |
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17 Tourism Development and Destination Community Residents |
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284 | (16) |
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Part VI Safety and Crisis Management at Destinations |
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18 The Importance of Safety and Security for Tourism Destinations |
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300 | (14) |
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19 Destination Crisis Management |
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314 | (12) |
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Part VII Managing Competitiveness and Sustainability and Embracing Challenges and Opportunities |
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20 A Model of Destination Competitiveness and Sustainability |
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326 | (14) |
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21 Destination Management: Challenges and Opportunities |
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340 | (19) |
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Index |
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359 | |
Dr. Youcheng Wang is Associate Dean of Academic Affairs and Research and a professor of tourism and marketing with the Rosen College of Hospitality Management at the University of Central Florida, Orlando, Florida, U.S.A. He is the author of 3 books and more than 100 scientific publications. He is serving on the Editorial Boards of 8 international academic journals. Dr. Wang has consulting experience in the areas of destination marketing, technology and e-commerce strategies for hospitality and tourism organizations, collaborative strategies for regional destination marketing and management. He has been awarded numerous research awards both at the national and international levels. Dr. Wang earned his Master's degree from Purdue University and his Ph.D. from the University of Illinois at Urbana-Champaign. Dr. Abraham Pizam is Dean and Linda Chapin Eminent Scholar Chair in Tourism Management with the Rosen College of Hospitality Management at the University of Central Florida, Orlando, Florida, U.S.A. Professor Pizam is widely known in the field of Hospitality and Tourism Management and has conducted research projects, lectured, and served as a consultant in more than 30 countries. He has held various academic positions, in the U.S.A, U.K., France, Austria, Australia, New-Zealand, Singapore, Israel and Switzerland, has authored more than 150 scientific publications and ten books, is the Editor-in-Chief of the International Journal of Hospitality Management and serves on the editorial boards of 20 academic journals. Professor Pizam has conducted consulting and research projects for a variety of international, national and regional tourism organizations. Professor Pizam holds a Master's degree from New York University and a Ph.D. from Cornell University, and is the recipient of several academic awards. Richard Butler was educated at Nottingham University and the University of Glasgow (PhD Geography 1973), and spent thirty years at the University of Western Ontario in Canada as Professor and Chairman of the Department of Geography, and then the University of Surrey, where he was Professor of Tourism from 1997 to 2005. He is currently Emeritus Professor of International Tourism in the Strathclyde Business School, University of Strathclyde, Glasgow. He has published a large number of journal articles, fourteen books on tourism and many chapters in other books. His fields of interest are the development process of tourist destinations the impacts of tourism, carrying capacity and sustainability, and tourism in remote areas and islands. currently serves as the Associate Dean, Interim Chair of the Tourism, Events & Attractions department as well as the Associate Director of the Dick Pope Sr. Institute for Tourism Studies at the Rosen College of Hospitality Management at the University of Central Florida. Professor Croes has published three books entitled, "The Small Island Paradox: Tourism Specialization as a Potential Solution", "Anatomy of Demand in International Tourism", and his most recent book "Poverty Alleviation through Tourism Development". Additionally, he is a contributor to several books. His fields of interest include: econometrics applications in hospitality, tourism demand analysis/forecasting, tourism economic impact, competitive and sustainable tourism in tourism development analysis, tourism development applied to poverty alleviation and tourism development in small islands and developing countries. Professor Croes is the recipient of the 2015 Thea Sinclair Award. Ercan Sirakaya-Turk, PhD, is a Professor of Tourism and the Associate Dean of Research and Graduate Studies in the College of Hospitality, Retail and Sport Management at the University of South Carolina (USC). Before joining USC, Dr Turk worked at Texas A&M and Pennsylvania State Universities. He received his PhD and MS from Clemson University, South Carolina USA. He was the 2007 recipient of US State Department's prestigious Fulbright scholarship to Russia, Saint Petersburg State University of Finance and Economics. Ercan has published a significant number of articles in the area of tourism destination marketing and tourism development in prestigious tourism journals and completed numerous grants/ contracts exceeding one million US dollars. Dr Sirakaya-Turk is the founding-editor and current associate Editor for an online tourism research bulletin (e-Review of Tourism Research). He also serves at editorial boards of numerous journals including Journal of Travel Research, Annals of Tourism Research (as a resource editor), and Tourism Analysis. He teaches tourism economics, marketing and research methods classes. Muzaffer Uysal is a Provost Professor and Carney Family Endowed Professor in the Department of Hospitality and Tourism Management at the Isenberg School of Management, University of Massachusetts, Amherst. He served as department chair from August 2016 to August 2023. Currently, Dr. Uysal is serving as the president of the International Academy for the Study of Tourism and a fellow of the Academy of Leisure Sciences. Dr. Uysal has authored and co-authored numerous scholarly articles, five monographs, and sixteen books. He is widely recognized for his contributions, receiving over thirty awards for research, international education, teaching excellence, and lifetime achievements. Over the past four years. Dr. Uysal was listed among the top 1% of the world's most highly cited researchers by Clarivate Analytics. He has also received the Research.com Business and Management Leader Award for three consecutive years.