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Digital Communication and Media Linguistics: With Case Studies in Journalism, PR, and Community Communication [Hardback]

(Zurich University of Applied Sciences), (Zurich University of Applied Sciences), (Zurich University of Applied Sciences), (Universitetet i Agder, Norway)
  • Formāts: Hardback, 280 pages, height x width x depth: 252x195x22 mm, weight: 820 g, Worked examples or Exercises
  • Izdošanas datums: 29-Dec-2022
  • Izdevniecība: Cambridge University Press
  • ISBN-10: 1108490190
  • ISBN-13: 9781108490191
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Digital Communication and Media Linguistics: With Case Studies in Journalism, PR, and Community CommunicationPalielināt
  • Formāts: Hardback, 280 pages, height x width x depth: 252x195x22 mm, weight: 820 g, Worked examples or Exercises
  • Izdošanas datums: 29-Dec-2022
  • Izdevniecība: Cambridge University Press
  • ISBN-10: 1108490190
  • ISBN-13: 9781108490191
Citas grāmatas par šo tēmu:
Permanent link: https://www.kriso.lv/db/9781108490191.html
Keywords:
This textbook offers an interdisciplinary, comprehensive and state-of-the-art overview of the media linguistics approaches to explain and understand digital communication and multimodality. Linking the fields of communication studies, applied linguistics and journalism, it grounds communication practices in a deep understanding of the social and societal implications of language use in digital media. The tools to analyse multimodal texts are analysed in light of the advantages and constraints that different communication modes pose, both individually and in combination. Aimed at upper level undergraduates and graduates in applied linguistics, communication and media studies, including journalism and PR, this textbook contains case studies and professional examples highlighting the interplay between language use and digital communication and encouraging the reader to reflect on the themes covered, and put the acquired knowledge into practice. Online resources for students include videos, writing techniques, a guide to multimodal texts analysis, additional case studies and a glossary.

Aimed at upper level undergraduate and graduate students in applied linguistics, communication and media studies, including journalism and PR, this textbook offers an interdisciplinary, comprehensive and state-of-the-art overview of the media linguistics approaches to explain and understand digital communication and multimodality.

Papildus informācija

A multidisciplinary and timely presentation of digital communication and multimodal texts from the perspective of media linguistics.
Figures
ix
Tables
xi
Acknowledgments xiii
Preface xv
1 Starting Point: Digital Society and Media Linguistics Preview
1(36)
Learning Objectives
2(1)
1.1 Digital Society (Aleksandra Gnach)
2(10)
1.1.1 Society and Social Structures
3(4)
1.1.2 Social Change and Technology
7(1)
1.1.3 Sociability in a Digital Society
8(2)
1.1.4 Digital Divide
10(2)
1.2 New Media (Wibke Weber)
12(11)
1.2.1 What Does New Media Mean?
13(3)
1.2.2 Characteristics of New Media
16(6)
1.2.3 The Medium Is the Message
22(1)
1.3 Media Linguistics (Wibke Weber, Aleksandra Gnach)
23(14)
1.3.1 What Is Media Linguistics?
24(4)
1.3.2 Multimodality
28(1)
1.3.3 Media Convergence
28(2)
1.3.4 Mediatization
30(3)
Key Terms
33(1)
Chapter Summary
34(1)
Further Reading
35(1)
Digital Society
35(1)
New Media
35(1)
Media Linguistics
35(2)
2 Theoretical Context: Understanding Public Digital Communication Preview
37(23)
Learning Objectives
38(1)
2.1 Network Theories (Aleksandra Gnach)
38(5)
2.1.1 From the Industrial to the Digital Age
38(1)
2.1.2 Weightless Economy and New Forms of Capitalism
39(1)
2.1.3 Space of Flows
40(1)
2.1.4 The Network Society
41(2)
2.2 Digitalization and Public Communication (Aleksandra Gnach)
43(7)
2.2.1 The Ideal of a Public Sphere
44(1)
2.2.2 Networked Publics
45(2)
2.2.3 Public Communication in a Networked Public Sphere
47(3)
2.3 Sociality and Social Media (Aleksandra Gnach)
50(10)
2.3.1 Network Sociality
50(2)
2.3.2 Social Media
52(1)
2.3.3 The Power of Weak Ties
53(1)
2.3.4 Social Capital
54(2)
2.3.5 Algorithmic Socialities
56(1)
Key Terms
57(1)
Chapter Summary
58(1)
Further Reading
59(1)
Network Theories
59(1)
Digitalization and Public Communication
59(1)
Sociality and Social Media
59(1)
3 Practical Context: From Writing to Multimodal Communication Preview
60(35)
Learning Objectives
61(1)
3.1 Writing (Daniel Perrin)
61(8)
3.1.1 The Relevance of Writing in the Digital Age
61(2)
3.1.2 From Handwriting to Digital Writing
63(2)
3.1.3 Routinized Creative Writing on All Channels
65(2)
3.1.4 Building Digital Writers' Multimedia Mindset
67(2)
3.2 Visual Communication (Martin Engebretsen, Wibke Weber)
69(11)
3.2.1 The Visual Turn
69(1)
3.2.2 A Social Semiotic Approach to Visual Communication
70(1)
3.2.3 The Metafunctions
71(7)
3.2.4 Symbolic and Hidden Meanings in Images
78(1)
3.2.5 Visual Culture
79(1)
3.3 Multimodal Communication (Martin Engebretsen, Wibke Weber)
80(15)
3.3.1 What Is Multimodality?
80(1)
3.3.2 What is a Mode?
81(1)
3.3.3 Different Modes - Different Affordances
82(3)
3.3.4 Multimodal Interplay
85(1)
3.3.5 Multimodal Cohesion
86(3)
3.3.6 Practicing Multimodal Communication
89(2)
Key Terms
91(1)
Chapter Summary
92(1)
Further Reading
93(1)
Writing
93(1)
Visual Communication
93(1)
Multimodal Communication
93(2)
4 Professional Context: Journalism, PR, and Community Communication Preview
95(42)
Learning Objectives
96(1)
4.1 Digitalization in Journalism and PR (Aleksandra Gnach, Wibke Weber)
96(15)
4.1.1 Digitalization Is Changing the Relationship between Journalism and PR
96(5)
4.1.2 Digitalization in Journalism
101(4)
4.1.3 Digitalization in PR
105(6)
4.2 Why Digital Media Literacy Matters (Wibke Weber)
111(5)
4.2.1 Media Literacy
111(3)
4.2.2 Digital Literacies
114(2)
4.3 Skills for Practitioners (Daniel Perrin, Wibke Weber, Martin Engebretsen, Aleksandra Gnach)
116(9)
4.3.1 Writing: The Key Characteristics of Writing in Digital Environments
116(4)
4.3.2 Multimodal Communication: Mastering Everything?
120(2)
4.3.3 Community Communication: Knowing Your Target Audience
122(3)
4.4 Media Ethics (Wibke Weber)
125(12)
4.4.1 Ethics in a Nutshell
126(1)
4.4.2 Applied Ethics in Journalism and PR
126(3)
4.4.3 From Media Ethics to Digital Media Ethics
129(3)
Key Terms
132(1)
Chapter Summary
133(2)
Further Reading
135(1)
Digitalization in Journalism and PR
135(1)
Media Literacy
135(1)
Skills for Practitioners
135(1)
Media Ethics
136(1)
5 Doing Media Linguistic Research Preview
137(18)
Learning Objectives
138(1)
5.1 Frameworks (Aleksandra Gnach, Daniel Perrin)
138(10)
5.1.1 Linguistic Frameworks
139(2)
5.1.2 Ethnographic Frameworks
141(2)
5.1.3 Linguistic Ethnography
143(2)
5.1.4 Digital Ethnography
145(2)
5.1.5 Combining Online and Offline Methods in Digital Ethnography
147(1)
5.2 Expanding Ethnography (Daniel Perrin)
148(7)
5.2.1 Theory Building in the Framework of Grounded Theory (GT)
148(1)
5.2.2 Learning from Experts in the Framework of Transdisciplinary Research (TD)
149(1)
5.2.3 Contextualizing Activity in the Framework of Realist Social Theory (RST)
150(1)
5.2.4 Explaining Change in the Framework of Dynamic Systems Theory (DST)
150(2)
Key Terms
152(1)
Chapter Summary
153(1)
Further Reading
154(1)
Frameworks
154(1)
Expanding Ethnography
154(1)
6 Doing Media Linguistic Analysis Preview
155(36)
Learning Objectives
156(1)
6.1 Linguistic Analysis (Daniel Perrin)
156(7)
6.1.1 The Material Focus: Tracking Intertextual Chains with Version Analysis
156(2)
6.1.2 The Mental Focus: Identifying Practiceswith Progression Analysis
158(2)
6.1.3 The Social Focus: Revealing Audience Design with Variation Analysis
160(1)
6.1.4 The Socio-Cognitive Focus: Investigating Language Policying with Metadiscourse Analysis
161(2)
6.2 Visual Analysis (Wibke Weber, Martin Engebretsen)
163(11)
6.2.1 Visual Content Analysis
164(4)
6.2.2 Semiotics
168(2)
6.2.3 Iconography and Iconology
170(4)
6.3 Multimodal Analysis (Martin Engebretsen, Wibke Weber)
174(5)
6.3.1 First Stage: Describing the Multimodal Text
174(2)
6.3.2 Second Stage: Analyzing the Meaning Potentials of the Multimodal Text
176(2)
6.3.3 Third Stage: Putting the Multimodal Text into Context
178(1)
6.3.4 Don't Forget Intuition and Observation
179(1)
6.4 Combining Quantitative and Qualitative Methods (Wibke Weber, Martin Engebretsen)
179(12)
6.4.1 Quantitative or Qualitative?
180(1)
6.4.2 Combining the Two Traditions: John Snow and the Cholera Map
180(4)
6.4.3 Mixed Methods Approach
184(2)
6.4.4 Strengths and Limitations
186(1)
Key Terms
187(1)
Chapter Summary
188(1)
Further Reading
189(1)
Linguistic Analysis
189(1)
Visual Analysis
189(1)
Multimodal Analysis
189(1)
Combining Quantitative and Qualitative Methods
190(1)
7 Case Studies Preview
191(44)
Learning Objectives
192(1)
7.1 Writing in Journalism: Finding One's Niche in the Dynamic Field of Professional Writing (Daniel Perrin)
192(8)
7.1.1 Contextualizing the MD Case
193(1)
7.1.2 Revealing the Constants during the Investigation Period
194(1)
7.1.3 Identifying the Change during the Investigation Period
195(1)
7.1.4 Revealing Positive Deviants
196(3)
7.1.5 Conclusion: Thinking Outside the Mainstream Box
199(1)
7.2 Multimodal Analysis in Data Journalism: How to Analyze Data Visualizations (Wibke Weber)
200(12)
7.2.1 First Stage: Describing the Multimodal Text
200(5)
7.2.2 Second Stage: Analyzing the Meaning Potentials of the Text
205(4)
7.2.3 Third Stage: Putting the Multimodal Text into Context
209(2)
7.2.4 Conclusion
211(1)
7.3 Visual and Multimodal Analysis in PR: Corporate Storytelling (Martin Engebretsen)
212(8)
7.3.1 First Stage: Describing the Multimodal Text
213(1)
7.3.2 Second Stage: Meaning Potentials and Multimodal Interplay
213(4)
7.3.3 Third Stage: Text as Social Action
217(2)
7.3.4 Conclusion
219(1)
7.4 Community Communication: Ethnographies of Social Networks (Aleksandra Gnach)
220(15)
7.4.1 Doing Fieldwork in an Online Environment
220(2)
7.4.2 Making Sense of Ethnographic Data
222(1)
7.4.3 Deepening Ethnographic Insights through Linguistic Analysis
223(8)
7.4.4 Verifying the Results
231(2)
7.4.5 Conclusion
233(1)
Chapter Summary
234(1)
Further Reading
234(1)
8 Public Communication in Transformation: Algorithmic Culture Preview
235(16)
Learning Objectives
236(1)
8.1 Algorithms, Artificial Intelligence, and Machine Learning (Wibke Weber, Aleksandra Gnach)
236(4)
8.2 Written by a Robot: Algorithms in Journalism (Wibke Weber)
240(3)
8.3 Communicating with a Chatbot: Algorithms in PR (Aleksandra Gnach)
243(2)
8.4 Algorithms as Actors? (Wibke Weber)
245(6)
Chapter Summary
249(1)
Further Reading
250(1)
Algorithms, Artificial Intelligence, and Machine Learning
250(1)
Algorithms as Actors
250(1)
Appendix (Wibke Weber, Martin Engebretsen) 251(14)
Glossary 265(14)
References 279(28)
Index 307
Aleksandra Gnach is Professor of Media Linguistics at ZHAW Zurich University of Applied Sciences, Switzerland. Her areas of interest include the use of social media at the interface between public and private communication and the production and use of new media formats (VR, AR, XR) in public communication. She is the co-founder of the IAM MediaLab, a participatory platform that brings together professionals and scholars from different fields to actively engage in the challenges of digital transformation. Wibke Weber is Professor of Media Linguistics at ZHAW Zurich University of Applied Sciences, Switzerland. Her research focuses on visual semiotics, image analysis, digital storytelling, data visualization, information design, multimodality, and virtual reality, and she has published several books and journal articles in all these areas. She has previously worked as a journalist in public and private media companies. Martin Engebretsen is Professor of Language and Communication at University of Agder, Norway. His research interests include visual and multimodal communication, rhetorics, discourse analysis, digital communication and journalism. He has published numerous books and journal articles at the intersection of linguistics and media studies. Prior to becoming an academic, he worked as a newspaper journalist. Daniel Perrin is Professor of Applied Linguistics and Vice President at 'ZHAW' Zurich University of Applied Sciences, Switzerland. His research focuses on text production in professional settings. Before starting his academic career, he worked as a journalist and writing coach and is still engaged in training and coaching media and communication professionals as well as leaders in education, economy, and politics in the framework of transdisciplinary projects.