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Digital Foundations: Intro to Media Design with the Adobe Creative Suite [Mīkstie vāki]

3.76/5 (55 ratings by Goodreads)
  • Formāts: Paperback / softback, 344 pages, height x width x depth: 176x229x15 mm, weight: 614 g
  • Izdošanas datums: 22-Dec-2008
  • Izdevniecība: New Riders Publishing
  • ISBN-10: 0321555988
  • ISBN-13: 9780321555984
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  • Cena: 53,84 €*
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  • Formāts: Paperback / softback, 344 pages, height x width x depth: 176x229x15 mm, weight: 614 g
  • Izdošanas datums: 22-Dec-2008
  • Izdevniecība: New Riders Publishing
  • ISBN-10: 0321555988
  • ISBN-13: 9780321555984
Citas grāmatas par šo tēmu:
Fuses design fundamentals and software training into one cohesive book !

  • The only book to teach Bauhaus design principles alongside basic digital tools of Adobe's Creative Suite, including the recently released Adobe CS4
  • Addresses the growing trend of compressing design fundamentals and design software into the same course in universities and design trade schools.
  • Lessons are timed to be used in 50-minute class sessions.
Digital Foundations uses formal exercises of the Bauhaus to teach the Adobe Creative Suite. All students of digital design and production—whether learning in a classroom or on their own—need to understand the basic principles of design in order to implement them using current software. Far too often design is left out of books that teach software. Consequently, the design software training exercise is often a lost opportunity for visual learning. Digital Foundations reinvigorates software training by integrating Bauhaus design exercises into tutorials fusing design fundamentals and core Adobe Creative Suite methodologies. The result is a cohesive learning experience.

Design topics and principles include: Composition; Symmetry and Asymmetry; Gestalt; Appropriation; The Bauhaus Basic Course Approach; Color Theory; The Grid; Scale, Hierarchy and Collage; Tonal Range; Elements of Motion.

Digital Foundations
is an AIGA Design Press book, published under Peachpit's New Riders imprint in partnership with AIGA, the professional association for design.

Recenzijas

"This ambitious book teaches visual thinking and software skills together. The text leads readers step-by-step through the process of creating dynamic images using a range of powerful applications. The engaging, experimental exercises take this project well beyond the typical software guide." Ellen Lupton, co-author of Graphic Design: The New Basics   "This groundbreaking text applies the classical Modernist pedagogy of the Bauhaus to digital media. It's a must-have for every art student, design student, and new media maven." Mark Tribe, Brown University, Founder of Rhizome.org

"This book is the perfect fusion of technical and formal instruction. It gives the lie to those who think you can learn to use the Adobe Suite of computer applications effectively without  an art education, and opens the door to a more practical understanding of the importance of artistic practice in our culture." Lee Montgomery, Founder of Neighborhood Public Radio / New Media Educator

"This book is an unprecedented bridge between how visual design was once taught and how it needs to be taught today.  It decodes digital tools and culture while explaining fundamental visual design principles within a historical context." Casey Reas, Co-Founder of Processing.org

"This book is critically important for the arts. Far too few artists are sophisticated enough to be aware of the stealthily growing problem   at hand: Corporate, cookie-cutter toolsand their manualsthat standardize and cramp creativity threaten to become the greatest shapers of late 20th & 21st century art, just as architectures greatest influence this past century has unfortunately been neither a renowned school of architecture, nor even a great architect, but the catalog of standardized options: door frames, windows, and other prefab parts, from which 99 percent of structures are now built. Artists will remain stuck with old patterns and limited options, unless we create viable open source alternatives and brilliant interventions like this book!"

John S. Johnson, Chairman of the Pacific Foundation / Founder of the Screenwriters Colony, The Filmmakers Collaborative and Eyebeam, Art + Technology center

Papildus informācija

Whether a student is in a formal classroom setting or learns informally from a book, all students of digital design and production must learn the basic principles of design and how to implement them using current software. Far too often design is left out of books that illuminate software for the trade and academic markets. The design examples presented in most software books are repetitive afterthoughts. Consequently, the design software training exercise is a lost opportunity where, instead, design could be taught by practice. Digital Foundations will reinvigorate the software demo by integrating formal exercises of the Bauhaus "basic course" into tutorials that focus on core software methodologies. For example, many software books highlight the basic use of the Color Picker (a tool that is accessible from PhotoShop, Illustrator, InDesign), but none of these books explains the theory that outlines how colors are made in the analog world and how this translates into the digital tool, the Color Picker. Such an explanation is valuable to students, and the utilization of several exercises from Josef Albers' Color Theory course provides a method of learning how to use Adobe Illustrator's Rectangle Tool, Selection Tool, and the Color Picker and Palette. This knowledge crystalizes students' understanding of how to design with software. AIGA has endorsed this book as the first in its design education initiative--reinforcing the book's credibility among educators and students
Introduction. read_me!
Digital Foundations
Bauhaus
Operating systems
Using the wiki
Creative Commons
Metaphor
3(18)
Formal Principles: Dynamic and static compositions
Visual References: Early Computers, Egon Schiele
Exercises:
Working with folders and files
Creating a new file in Adobe Illustrator
Creating a dynamic composition
Saving a file
Searching and Sampling
21(16)
Formal Principles: Copyright, fair use, appropriation
Visual References: Marcel Duchamp, Kenneth Tin-Kin Hung, Michael Mandiberg, xtine burrough, Packard Jennings & Steve Lambert
Exercises:
Advanced searching in Google
Searching for public domain and Creative Commons licensed content
Searching in stock photography web site
Symmetry and Gestalt
37(16)
Formal Principles: Symmetry and asymmetry, positive and negative space, focal point, gestalt principles of proximity, continuity, and similarity
Visual References: Leonardo da Vinci, The Bookman, Adalpertus
Exercises:
Creating symmetry with your body
Symmetry with passive negative space
Symmetry with less passive negative space
Balanced asymmetry
Asymmetry with imbalanced visual weight
Symmetry with patterning
Defining a focal point within symmetric patterning
Type on the Grid
53(16)
Formal Principles: Line, typographic basics, using the grid in design
Visual References: Two paintings by Theo van Doesburg
Exercises:
Using guides to create a grid
Lines
Using the Type tool to create a headline
Creating body copy with the Type tool
Directing the viewer with color
Adjusting shapes with the Direct Selection tool
Color Theory and Basic Shapes
69(18)
Formal Principles: Color models and relationships on the wheel
Visual References: Johannes Itten, Josef Albers, Edouard Manet
Exercises:
Hue has value!
Top or bottom?
Creating foreground and background depth using hue and value
Interaction of values
Interaction of colors
Line Art and Flat Graphics
87(22)
Formal Principles: Gesture drawings, contour, plakatstil
Visual References: Harper's Bazar, Jim Fitzpatrick
Exercises:
Gesture drawings on a template layer
Recreating straight lines with the Pen tool
Curves
Curves and angles
Tracing an image and creating a clipping mask
Image Acquisition and Resolution
109(14)
Formal Principles: Scanograms, abstraction
Visual References: Anna Atkins, Cormaggio
Exercises:
Creating a scanogram and understanding input resolution
A brief tour of tools and panels in Photoshop
Image size, file size, and resolution
From the camera to the computer
Tonal Range
123(18)
Formal Principles: Contrast, value and tonal range in photography
Visual References: Nicephore Niepce, Dorothea Lange
Exercises:
Minor adjustments to the original file
Understanding the histogram
Adjusting the image with Levels
Adjusting the image with Curves
Targeting saturation levels
Sharpening the image
Layering and Collage
141(20)
Formal Principles: Scale, hierarchy, collage
Visual References: Hippolyte Bayard, El Lissitzky, Henry Van der Weyde
Exercises:
Using layers to create a double exposure
Cropping and adjusting the hue
Creating and manipulating layers
Adding an adjustment to some layers
Repetition and Cloning
161(12)
Formal Principles: Similarity, unity, burning and dodging
Visual References: The Billboard Liberation Front, The Anti-Advertising Agency
Exercises:
Replacing part of one image using the Clone tool
Adding Amelia Earhart to the image of the crew
Adding a layer mask
Burning and dodging
Non-Destructive Editing
173(16)
Formal Principles: Masking, ethical considerations for digital image manipulators
Visual References: Philippe Halsman, Kurt Schwitters
Exercises:
Using quick masks and alpha channels
Building an image with layers, masks, and transformation
Adding an adjustment layer and organizing layers with groups
Adding a shape layer
Graphics on the Web
189(12)
Formal Principles: A brief history of the web
Visual References: Whitehouse.gov, Pizzahut.com
Exercises:
From digital input to web ready
GIF vs. JPEG
Uploading to Flickr
Posting to a blog
Multiples: Creating Unity
201(18)
Formal Principles: Sequence, repetition, harmony on the grid
Visual References: Johannes Gutenberg, NY Times front page
Exercises:
Unity through repetition - master pages
Creating B-Master
Linking text frames
Creating shapes
Exporting a PDF
Multiples: Creating Tension
219(20)
Formal Principles: Deconstruction, disarray
Visual References: David Carson, Neville Brody, The League of Imaginary Scientists
Exercises:
Placing text and using frame breaks
Working with styles
Using text frame options, hue, and saturation to create contrast on page two
Exporting a PDF
Hello World
239(20)
Formal Principles: Code as aesthetics
Visual References: Heath Bunting, JODI
Exercises:
Hello World!
Hello Dreamweaver
Hyperlinks
Images
Formatting type
Files and Servers
259(14)
Formal Principles: Network logic
Visual References: MTAA, Abe Linkoln, 0100101110101101.org
Exercises:
Defining a site in Dreamweaver
File and folder management
Stylesheets: Separating Form and Content
273(16)
Formal Principles: Form versus content
Visual References: A List Apart Magazine, Craigslist.com
Exercises:
Applying a style
Evaluating the code
Creating a new rule
Creating an external style sheet
Elements of Motion
289(18)
Formal Principles: Tempo
Visual Reference: Viking Eggeling
Exercises:
Visualizing time, keyframes, shape tween
Adjusting the frame rate to the speed of the beat
Visualizing tempo
Basic bouncing ball
Pacing
307(16)
Formal Principles: Time, rhythm
Visual References: Hans Richter, Lillian Schwartz
Exercises:
Library and symbols
Instances of symbols
Classic Tween
Creating a fade
Animating the symbol
ActionScript3.0
323
Formal Principles: Interactivity
Visual References: Martin Graetz, Stephen Russell and Wayne Wiitanen, Thomson and Craighead
Index
Michael Mandiberg is known for selling all of his possessions online (Mandiberg.com/shop), and making perfect copies of copies (AfterSherrieLevine.com).  He is a Senior Fellow at Eyebeam, and an Assistant Professor at the College of Staten Island/CUNY. His work lives at Mandiberg.com.

xtine burrough created Delocator.net and MechanicalOlympics.org, websites that empower online users in the analog world and promote autonomy and interpretation. She is an Assistant Professor of Visual Communications at California State University, Fullerton. See a complete portfolio at missconceptions.net.