Digital Transformation deftly outlines five stages, from constructing bridges to disseminating insights, for organizations to implement sustainable change. Herbert recognizes that the challenge is not the tools but the culture -- the vital ingredient for the digital shift from customer experience to back office systems. -- Perry Hewitt * Vice President of Marketing, ITAHKA * This book contains rarely found and rarely used common sense for the over hyped and jargon fuelled trend of digital transformation. Lindsay uses her experience and communications skills to provide clear guidance for this important element of business evolution in a well-structured logical format. -- Paul Hoskins * Chairman, Precedent * This book is the Quora of Digital Transformation. Lindsay Herbert has done a superb job of outlining and answering so many questions that arise from Digital Transformation, both for business leaders and for consultants. In digital we need to question everything and look for the answerluckily much of it is here. -- Peter Abraham * Co-founder, Crank * For once here is a practical and unbiased guide to corporate digital transformation. Lindsay has managed to pull together a great mix of evidence-based analysis and a clear roadmap to follow that in my experience actually works. I recommend any modern, serious business leader reads it. -- Adam Freeman * Co-founder, Freeformers * I was privileged to work with Lindsay and see her undoubted skills in action in live digital transformation projects, she was simply brilliant. And under the sub-headings of Bridge, Uncover, Iterate, Leverage and Disseminate she does a wonderful job on explaining how it should be done in todays digital world. A great read. -- Phil Jones * Founder and Organiser, Podge Events * Lindsays clear-headed approach to digital transformation sweeps away the misconceptions and demystifies the jargon surrounding it. She provides hugely useful suggestions with the BUILD model and has delightfully counterintuitive advice, such as reigning in the urge for PR campaigns until you have actually delivered tangible change. Her insights will prove valuable to anyone on this challenging (and rewarding) journey. -- Eva Appelbaum * Founder and Consulting Partner, The Arc Group; Ex-Head of Digital Transformation at the BBC * Lindsay breaks down what can be intimidating concepts of digital transformation, but without understating its complexity and difficulty. She emphasizes the importance of fundamental mind shift one that embraces change as a constant. -- Mike Giresi * Chief Information Officer, Royal Caribbean Cruises * Transforming your organisation can be a terrifying prospect, full of fear and stress. This book makes it into a thrilling one, full of hope and purpose. -- Ben Hammersley * Futurist * In todays business world, there is nothing more essential and at the same time more confusing and intricate than the concept of Digital Transformation. With an astute and engaging style, Lindsay Herbert unravels one of the most important challenges for the futureproofing of organisations. An obliged reading for all executives. -- William Confalonieri * Australia's first Chief Digital Officer *
