"The pandemic has accelerated the digital transformation in tourism and there has been a surge in new, innovative digital initiatives to help tourism businesses. This book provides a comprehensive treatment of the nature of tourism, events and practices in the digital context. The book looks at how technology has transformed tourism in destination branding, marketing, content marketing, sustainable tourism development and tourism events. It examines the impact of digital transformation on emotions, experiences, information technology tools and marketing techniques. The book will be a useful reference to those researching on tourism, culture, hospitality and marketing and as well as destination planners, managers of tourism destination marketing organizations, regulators, standards and certification bodies, local tourism board authorities and policy makers"--
This book provides a comprehensive treatment of the nature of tourism, events and practices in the digital context. It will be a useful reference to those researching on tourism, culture, hospitality and marketing and as well as destination planners, regulators, certification bodies, local tourism board authorities and policy makers.
Part One Conceptual Discussions
1. Digital Innovation in Tourism Events:
Theoretical Underpinnings and Conceptual Discussions Part Two Cases from Asia
2. Events at Nature-based Destinations of Bangladesh: Use of Information and
Communication Technology in Marketing
3. Exploring the Light Show Landscaping
at Traditional Festivals and Events in China
4. Goddess in Digital Space: A
Study on Dynamics of Digitalization in Autumn Festival of India
5. Kaamatan
Goes Virtual: Utilizing Social Media in Promoting Tourism Event
6. Impact of
Online and Social Media Platforms in Organizing the Events: A Case Study on
Coke Fest and Pakistan Super League
7. Technology Application in Tourism
Events: Reflections on a Case Study of a Local Food Festival in Thailand
8.
An Assessment on Strengthening the Attractiveness of Turkeys Event and
Festival Tourism with Innovative Technology Efforts
9. Technology Application
in Tourism Events: Case of Africa Part Three Technology Application in
Tourism Events: Case of Australia
10. The Ubiquitous Role of Mobile
Technology Application in the Australian Open Part Four Cases from Europe
11.
Technological Innovations in Event Sport Tourism: Case Study of the 2021
Sabre World Cup in Budapest in Hungary
12. Technology and Events: The Case of
Note di Fuoco Festival in Calabria in South Italy
13. The Event 7 Wonders
of Gastronomy and the Digitalization of Communication in the Portuguese
Context
14. Reimagining Tourism Events: Spains Preparation for the Return of
a Healthier Breed of Tourists Part Five Cases from North America
15.
Surviving the COVID-19 Pandemic: How Technology is Getting the Tourism
Industry Back on its Feet in the USA Part Six Cases from South America
16.
Technology in Tourist Events: A Study of Rock in Rio Brazil from the
Perspective of its Stakeholders
17. The Sacred in Cyberspace: The Taper of
Our Lady of Nazareth Religious Event and Technology Application in the (Re)
Construction of Territorial and Touristic Identities in Belém do Parį, Brazil
Part Seven Future Research Directions
18. COVID-19 Effects on Tourism Events,
Technology Acceleration and Future Research Directions
Azizul Hassan is a member of the Tourism Consultants Network of the UK Tourism Society, and has been working for the tourism industry as a consultant, academic, and researcher for over 20 years. His research interest areas are technology-supported marketing and immersive technology applications in the tourism and hospitality industry, and technology-influenced marketing suggestions for sustainable tourism and hospitality industry in developing countries.
