This textbook for students of communications and journalism emphasizes the use of social media networks to report on and communicate about disasters. It considers such aspects as the changing media world, disaster coverage past and present, principles of a successful communications strategy, applying communications principles to all four phases of emergency management, how to adapt to the changing media environment, climate change, communicating during a public health crisis, and building an effective disaster communications capability in a changing media world. Annotation ©2014 Ringgold, Inc., Portland, OR (protoview.com)
Communications are key to the success of disaster mitigation, preparedness, response, and recovery. Accurate information disseminated to the general public, to elected officials and community leaders, as well as to the media, reduces risk, saves lives and property, and speeds recovery. Disaster Communications in a Changing Media World, Second Edition, provides valuable information for navigating these priorities in the age of evolving media. The emergence of new media like the Internet, email, blogs, text messaging, cell phone photos, and the increasing influence of first informers are redefining the roles of government and media.
The tools and rules of communications are evolving, and disaster communications must also evolve to accommodate these changes and exploit the opportunities they provide.Disaster Communications in a Changing Media World, Second Edition, illuminates the path to effective disaster communication, including the need for transparency, increased accessibility, trustworthiness and reliability, and partnerships with the media.
- Includes case studies from recent disasters including Hurricane Sandy, the 2011 tsunami in Japan, and the Boston Marathon bombings
- Demonstrates how to use blogs, text messages, and cell phone cameras, as well as government channels and traditional media, to communicate during a crisis
- Examines current social media programs conducted by FEMA, the American Red Cross, state and local emergency managers, and the private sector
- Updated information in each chapter, especially on how social media has emerged as a force in disaster communications
Recenzijas
"...a must-read for any safety and security professional who is responsible for writing policies and procedures for emergency preparedness or anyone who is in need of a guidebook on communications during a disaster." --Security Management
"This book defines the key elements of disaster communications with a focus on methods to achieve successful communications along with the principles that should carry the communications along." --Shannon Parker, St. Louis University Institute for Biosecurity
Papildus informācija
Effective communication, via TV news or text messaging, can save lives during a disaster!
| Acknowledgments |
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xi | |
| Digital Assets |
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xiii | |
| The Butterworth-Heinemann Homeland Security Series |
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xv | |
| Introduction |
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xvii | |
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1 Communications: The Critical Function |
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1 | (18) |
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4 | (1) |
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4 | (12) |
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16 | (3) |
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17 | (2) |
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2 The Changing Media World |
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19 | (16) |
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Social Media, News, and Disasters |
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25 | (1) |
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25 | (4) |
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Social Media and Disasters |
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29 | (6) |
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32 | (3) |
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35 | (18) |
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The Evolution of the Newsroom |
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37 | (1) |
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Changing Roles and Responsibilities |
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37 | (1) |
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38 | (2) |
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40 | (1) |
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Social Media in the Newsroom |
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41 | (6) |
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Social Media as One Part of a Comprehensive Disaster Communications Program |
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47 | (6) |
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50 | (3) |
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4 Disaster Coverage Past and Present |
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53 | (18) |
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How did this Evolution Occur? |
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53 | (5) |
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The Emergence of Social Media as a Disaster Communications Tool |
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58 | (8) |
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The Use of Digital Media During Disasters Will Continue to Skyrocket |
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66 | (5) |
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68 | (3) |
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5 Principles of a Successful Communications Strategy |
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71 | (22) |
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Principle: Focus on the Needs of Your Customers |
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71 | (3) |
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Principle: Make a Commitment to Effective Communications |
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74 | (1) |
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Principle: Make Communications an Integral Part of All Planning and Operations |
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75 | (1) |
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Principle: Be Transparent in Your Communications |
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76 | (4) |
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Principle: Ensure that Your Information is Accurate |
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80 | (2) |
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Principle: Release Information in a Timely Manner |
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82 | (2) |
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Principle: Make Yourself, Your Staff, and Technical Experts (Where Appropriate) Available and Accessible |
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84 | (3) |
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Principle: Create an Emotional Connection with Your Audience |
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87 | (2) |
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Principle: Build a Partnership with the Media |
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89 | (3) |
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92 | (1) |
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92 | (1) |
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6 Application of Communications Principles to All Four Phases of Emergency Management |
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93 | (28) |
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94 | (4) |
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Preparedness Programs and Actions |
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98 | (9) |
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107 | (8) |
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115 | (3) |
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118 | (3) |
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118 | (3) |
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7 Disaster Communications Audiences |
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121 | (14) |
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122 | (7) |
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Elected Officials and Community Leaders |
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129 | (2) |
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Partners and Stakeholders |
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131 | (2) |
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133 | (1) |
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134 | (1) |
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134 | (1) |
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8 How to Adapt to the Changing Media Environment |
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135 | (20) |
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Social Media as a Critical and Indispensable Element in Disaster and Crisis Communications |
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135 | (2) |
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Best Social Media Practices for Emergency Managers |
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137 | (4) |
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141 | (7) |
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Keys to All Successful Media Outreach |
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148 | (7) |
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153 | (2) |
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155 | (28) |
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The Boston Marathon Bombings |
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155 | (8) |
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163 | (7) |
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The Great East Japan Earthquake |
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170 | (3) |
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173 | (10) |
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179 | (4) |
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183 | (12) |
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Climate Change Communications |
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184 | (6) |
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What Adaptation Communicators and Disaster Communicators have in Common |
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190 | (1) |
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How Adaptation and Disaster Communictors can Work Together |
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191 | (1) |
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192 | (3) |
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193 | (2) |
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11 Communicating During a Public Health Crisis |
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195 | (16) |
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Health Departments and Social Media Use |
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195 | (3) |
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Trends in Social Media Use in Public Health |
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198 | (6) |
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How Audiences Assess Messages in a Crisis |
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204 | (1) |
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Crisis Communications Tactics |
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205 | (6) |
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209 | (2) |
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12 Building an Effective Disaster Communications Capability in a Changing Media World |
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211 | (30) |
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211 | (4) |
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215 | (2) |
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217 | (5) |
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222 | (10) |
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232 | (1) |
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233 | (3) |
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236 | (1) |
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Monitoring, Updating, and Adapting |
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237 | (3) |
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240 | (1) |
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240 | (1) |
| Glossary of Terms |
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241 | (6) |
| Index |
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247 | |
George Haddow currently serves as Senior Fellow at the Disaster Resilience Leadership Academy (DRLA) at Tulane University in New Orleans, LA and previously served as an Adjunct Faculty and Research Scientist, Institute for Crisis, Disaster and Risk Management, George Washington University in Washington, DC. at Prior to joining academia, Mr. Haddow worked for eight years in the Office of the Director of the Federal Emergency Management Agency (FEMA) as the White House Liaison and the deputy Chief of Staff. He is a founding partner of Bullock & Haddow LLC, a disaster management consulting firm.
Kim Haddow is the president of Haddow Communications in New Orleans a company specializing in strategic media planning, messaging, and developing research-driven media content, branding and advertising materials for non-profits. Clients have included: the Rockefeller Family Fund, Sierra Club, Make It Right Foundation, U.S. State Department, Public Campaign, and the Trust for Americas Health. Haddow also worked for eight years at Greer, Margolis, Mitchell, Burns (GMMB), a Washington, DC- based media consulting firm, advising political campaigns and non-profits. Haddow began her career at WWL-AM in New Orleans where she managed the news department
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