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Discourses, Modes, Media and Meaning in an Era of Pandemic: A Multimodal Discourse Analysis Approach [Hardback]

Edited by (National University of Singapore, Singapore), Edited by (Curtin University, Australia)
  • Formāts: Hardback, 276 pages, height x width: 229x152 mm, weight: 453 g, 16 Tables, black and white; 2 Line drawings, black and white; 36 Halftones, black and white; 38 Illustrations, black and white
  • Sērija : Routledge Studies in Multimodality
  • Izdošanas datums: 30-Sep-2022
  • Izdevniecība: Routledge
  • ISBN-10: 0367767074
  • ISBN-13: 9780367767075
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  • Cena: 191,26 €
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  • Formāts: Hardback, 276 pages, height x width: 229x152 mm, weight: 453 g, 16 Tables, black and white; 2 Line drawings, black and white; 36 Halftones, black and white; 38 Illustrations, black and white
  • Sērija : Routledge Studies in Multimodality
  • Izdošanas datums: 30-Sep-2022
  • Izdevniecība: Routledge
  • ISBN-10: 0367767074
  • ISBN-13: 9780367767075
Citas grāmatas par šo tēmu:
The COVID-19 pandemic has affected all aspects of our everyday lives from the political to the economic to the social. Using a multimodal discourse analysis approach, this dynamic collection examines various discourses, modes and media in circulation during the early stages of the pandemic, and how these have impacted our daily lives in terms of the various meanings they express.

Examples include how national and international news organisations communicate important information about the virus and the crisis, the publics reactions to such communications, the resultant (counter-)discourses as manifested in social media posts and memes, as well as the impact social distancing policies and mobility restrictions have had on peoples communication and interaction practices. The book offers a synoptic view of how the pandemic was communicated, represented and (re-)contextualised across different spheres, and ultimately hopes to help account for the significant changes we are continuing to witness in our everyday lives as the pandemic unfolds.

This volume will appeal primarily to scholars in the field of (multimodal) discourse analysis. It will also be of interest to researchers and graduate students in other fields whose work focuses on the use of multimodal artefacts for communication and meaning making.

The Open Access version of this book, available at http://www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.
List of figures
viii
List of tables
x
List of contributors
xi
Introduction 1(2)
1 Discourses, modes, media and meaning in an era of pandemic: A multimodal discourse analysis approach
3(12)
Sabine Tan
K. L. E. Marissa
PART I Use of semiotic modes/resources in COVID-19 discourses
15(52)
2 `Stay at home': Speech acts in Arab political cartoons on the COVID-19 pandemic
17(25)
Ahmed Abdel-Raheem
3 Communication as `graphic medicine': A multimodal social semiotic approach
42(25)
K. L. E. Marissa
Sabine Tan
PART II Use of media/media technologies in COVID-19 discourses
67(48)
4 Design considerations for digital learning during the COVID-19 pandemic: Losses and gains
69(20)
Fei Victor Lim
Weimin Toh
5 Phraseology and imagery in UK public health agency COVID-19 tweets
89(26)
David Oakey
Christian Jones
Kay L. O'Halloran
PART III Communicative functions/strategies of COVID-19 discourses
115(110)
6 Australian universities engaging international students during the COVID-19 pandemic: A study of multimodal public communications with students
117(24)
Zuocheng Zhang
Toni Dobinson
Wei Wang
7 "We are in this together": Cultural branding and affective activations in a pandemic context
141(19)
Carl Jon Way Ng
8 Defamiliarise to engage the public: A multimodal study of a science video about COVID-19 on Chinese social media
160(18)
Yiqiong Zhang
Rongle Tan
K. L. E. Marissa
Sabine Tan
9 Beyond reporting: The communicative functions of social media news during the COVID-19 pandemic
178(23)
Yuanzheng Wu
Dezheng (William) Feng
10 Exploring strategies of multimodal crisis and risk communication in the business and economic discourses of global pandemic news
201(24)
Carmen Daniela Maier
Silvia Ravazzani
PART IV Wider communicative meanings/purposes of COVID-19 discourses
225(44)
11 "Stay Alert, Control the Virus, Make Memes": A multimodal discourse analysis of UK internet memes during the COVID-19 pandemic
227(18)
Avery Anapol
12 Everyday acts of social-semiotic inquiry: Insights into emerging practices from the research collective PanMeMic
245(24)
Elisabetta Adami
Emilia Djonov
Index 269
Sabine Tan was until recently a Senior Research Fellow at Curtin University, Australia. She has a background in critical multimodal discourse analysis, social semiotics, and visual communication. She has applied multidisciplinary perspectives for the analysis of institutional discourses involving traditional and new media, and worked on interdisciplinary projects involving the development of interactive software for the multimodal analysis of images, videos and 360-degree videos for research and educational purposes.

Marissa K. L. E is currently a Lecturer at the Centre for English Language Communication (CELC) at the National University of Singapore (NUS), Singapore. Her research interests include systemic functional linguistics, critical multimodal discourse analysis and conceptual metaphor theory. She has published and presented in the areas of social semiotics, multimodal discourse analysis, multiliteracies and the use of multimodality for educational purposes.