Discover eight dynamic principles to help innovation flourish from within.
The shelf life of well-established companies keeps shrinking as new entrants replace old ones in rapid succession. Even brands that seemed invincible only a few years ago are in danger of being disrupted by fast-moving startups. In this unprecedented environment, how can any business stay ahead of the market?
Companies can no longer assume innovation will just happenit must be seeded, grown, and successfully harvested. They must disrupt themselves.
In Disrupt-It-Yourself, bestselling author and innovation expert Simone Ahuja guides readers through the DIY (Disrupt-It-Yourself) system that will sustain innovation and retain DIYers, the employeesor intrapreneursmost committed to solving the problems of the future, even if it means moving far beyond business as usual.
Based on her experience working with Fortune 500 companies and extensive research, Ahuja identifies the intrapreneurial archetype and presents eight new principles to foster a DIY mindset and action plan. In a clear, concise style with expert advice and real-world examples, this book
provides a new lens to help companies become faster and more fluid, offers easy options to tailor the system to each companys unique circumstances, and presents strategic lessonsfrom Keep It Frugal to Make It Permission-lessthat open up the full spectrum of innovation and make it sustainable.
Using the DIY approach, organizations can build their ability to innovate and create an approach for growth that harnesses the creativity and knowledge of employees at every level.
| Foreword |
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xi | |
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| Introduction |
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xvii | |
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One Navy SEALs, Not Pirates: Meet the D-I-Y Disrupters |
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1 | (12) |
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Two Why Does It Have to Be So Hard? |
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13 | (14) |
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Three Principle 1: Keep It Frugal |
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27 | (20) |
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Four Principle 2: Make It Permissionless |
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47 | (18) |
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Five Principle 3: Let Customers Lead |
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65 | (20) |
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Six Principle 4: Keep It Fluid |
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85 | (20) |
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Seven Principle 5: Maximize Return on Intelligence |
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105 | (22) |
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Eight Principle 6: Create the Commons |
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127 | (22) |
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Nine Principle 7: Engage Passion and Purpose |
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149 | (20) |
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Ten Principle 8: Add Discipline to Disruption |
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169 | (22) |
| Epilogue: Eight Myths of Intrapreneurship |
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191 | (8) |
| Acknowledgments |
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199 | (4) |
| Interview Index |
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203 | (2) |
| Notes |
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205 | (16) |
| About the Author |
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221 | |
Simone Ahuja is the founder of Blood Orange, an innovation strategy advisory group with expertise in disruptive innovation, jugaad (frugal) innovation, emerging markets, and intrapreneurship. Her clients include companies such as 3M, Procter & Gamble, Target Corporation, Stanley Black & Decker, UnitedHealth Group, and Medtronic. She is a contributor to the Harvard Business Review online and is the coauthor of Jugaad Innovation,a #1 international bestseller. Simone is a highly sought-after keynote speaker in the fields of innovation, creativity, leadership, and change in the business environment. She is most often based out of Minneapolis, USA.
