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E-grāmata: Disruptive Technologies: A Framework to Understand, Evaluate and Respond to Digital Disruption

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  • Formāts: 248 pages
  • Izdošanas datums: 03-Jan-2023
  • Izdevniecība: Kogan Page Ltd
  • Valoda: eng
  • ISBN-13: 9781398609211
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Disruptive Technologies: A Framework to Understand, Evaluate and Respond to Digital DisruptionPalielināt
  • Formāts: 248 pages
  • Izdošanas datums: 03-Jan-2023
  • Izdevniecība: Kogan Page Ltd
  • Valoda: eng
  • ISBN-13: 9781398609211
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Acquire a framework to understand, evaluate and respond to emerging technologies in order to future-proof your organization against technological disruption.

Technology has been the great transformer of the past decade. It is therefore imperative that businesses are able to adapt to the challenges it poses.

In recent years, rapid advancements in communication, processing power, miniaturization of materials and the low cost of storage have meant that technology has developed at an unprecedented rate. New technologies such as NFTs, VR/AR and blockchain continue to upheave existing business models. The impact of this turbulent environment cannot be overstated; if companies care unable to grasp how developing technologies will impact their operations, supply chains, people and products, they have little hope of weathering the ongoing storm of technological disruption.

Disruptive Technologies offers a three-step framework that enables readers to make choices about how their business responds to technological upheaval, rather than being led by those forced upon them. Showing how to first understand a new technology, then evaluate the challenge it poses, and finally respond to it, readers will come away secure in the knowledge that they have a workable system with which they can navigate ongoing technological disruption. Now in its second edition and featuring case studies and discussions of emerging technologies such as NFTs, virtual and augmented reality, blockchain, graphene, 3D printing, and a new chapter dedicated to Facebook's Metaverse, this is the essential guide to stability in the face of ongoing technological upheaval. Featuring online resources: an emerging technology checklist to be updated annually.



The next two decades will see more waves of technological disruption than the previous fifty. Adaptability and understanding of technological changes are now mission-critical to every business.

Disruptive Technologies offers a three-step framework that enables readers to choose how their business responds to technological upheaval rather than being led by changes forced upon them. Showing how to understand a new technology, evaluate the challenge it poses, and finally respond to it, readers will come away secure in the knowledge that they have a workable system with which they can navigate ongoing technological disruption. This second edition features new chapters on the Metaverse and Web 3.0, as well as case studies and discussions of emerging technologies such as NFTs, artificial intelligence, virtual and augmented reality, graphene and 3D/4D printing.

If companies do not grasp how developing technologies will impact their operations, supply chains, people and products, they have little hope of weathering the ongoing storm of digital disruption. Disruptive Technologies is your essential guide to creating a stable response to constant technological upheaval.

Recenzijas

"This is one of the best books to read if you have that big idea. Sure, your idea might be good - even disruptive, but Disruptive Technologies gives you the tools, strategies, and perspective to innovate, motivate yourself, get other people excited, and build a truly disruptive business into a world-changer." * Lance Ulanoff, Editor, TechRadar * "Disruptive Technologies is a must-read for any executive who's looking to understand what's next and get ahead of it." * Claire Valoti, former VP EMEA, Snapchat Inc. and Head of Agency Relations, Meta * "Concise, actionable, and insightful, Disruptive Technologies will help executives breathe easier and sleep better." * Daniel H. Pink, author of 'Drive' and 'To Sell is Human' * "A comprehensive look at the fast-approaching technology tsunamis guaranteed to change your business. This book is an insightful and practical guide to making decisions in an uncertain world." * Nir Eyal, author of 'Hooked: How to Build Habit-Forming Technology' * "Some books have ideas, some vision, some practical advice. This is one of the rare books that has all three. A good read for anyone who actually wants to do something about tech change and not just talk about it." * Marco Rimini, CEO, Worldwide Central Team, Mindshare * "Paul's experience, energy, honesty and insights make Disruptive Technologies a must-read." * Reshma Sohoni, Founding Partner, Seedcamp * "The perfect guide for all professionals looking to better understand and thrive in the current marketplace of disruptive technologies." * Michael Villaseńor, Director of Product Design, Spotify * "Disruptive Technologies' is an elucidating look at the technology that is likely just around the corner. Paul is full of advice on how to figure out and prepare for what might be ahead, and set us up to ask the right questions about what tomorrow will look like." * Mike Murphy, Editor-In-Chief, IBM Research * "The future is already here - we just haven't noticed yet. Paul's book is a crucial guide to the immediate future, post-disruption, and powerfully directs your attention towards the key opportunities. A must-read!" * Gerd Leonhard, futurist, author, and CEO of The Futures Agency * "This book provides a practical blueprint for dealing with change and disruption in the age of abundancy. From adopting a mindset for disruption to organising a product brainstorm, it's a one-stop shop for ambitious today's entrepreneurs." * Russ Shaw CBE, Founder of Global Tech Advocates *

Acknowledgements ix
Introduction 1(10)
01 Emerging technologies
11(20)
Is it emerging or disruptive?
11(3)
How do disruptive technologies happen?
14(1)
So what disruptive technologies are going to be big deals?
14(16)
Conclusion
30(1)
02 Disruptive and emerging technology: the brutal truth
31(12)
What's the problem here?
31(1)
It doesn't have to cost the earth
32(1)
Small is beautiful
33(1)
Commitment is key to success
33(1)
It starts with you
34(4)
What is bad technology?
38(2)
So are we doomed to a world with good technologies but bad people?
40(1)
TBD is the solution
40(3)
03 The forecasting fallacy
43(20)
Forecasting is hard but you can make it easier
43(2)
What matters can't be forecast and what can be forecast doesn't matter
45(2)
So how can you make better predictions and forecasts?
47(1)
Great, so what's the problem?
48(2)
Why don't people change?
50(1)
Dedication is a hard thing to create and maintain
50(1)
So what do I do? I'm not a mindreader
51(1)
What happens if change is poorly thought out?
52(1)
The right tools can make people change (or see change) easier
52(9)
Conclusion: innovation needs a flexible framework
61(2)
04 The TBD framework: an introduction
63(22)
The future needs to be agile
63(1)
The right mindset is key
64(1)
How to toughen your optimism
64(2)
The forecast is still cloudy, fast and changeable
66(1)
The origins of TBD
66(2)
Why two versions?
68(1)
What `simple' TBD is set up to do
69(1)
The `simple' TBD framework
70(12)
Conclusion
82(3)
05 Complex TBD
85(30)
Why are two versions of TBD needed?
85(1)
What is TBD+?
86(1)
When do you use TBD+?
86(1)
Before you start, a word on failure
87(1)
The TBD+ process
87(27)
Conclusion
114(1)
06 How to get sign-off
115(14)
Why people resist ideas and solutions
115(1)
Understanding risk and why it isn't a dirty word
116(2)
Bias is everywhere and nowhere
118(4)
Outsiders are often seen or needed to create movement
122(1)
Selling power painfully
123(2)
`That's expensive'
125(3)
Conclusion
128(1)
07 Open business and innovation
129(18)
What is open business?
130(1)
Open business does not mean (or require) Holacracy
131(1)
So how open does an open business have to be?
132(1)
Why is being open such a big deal?
133(2)
A halfway house is possible but risky
135(1)
So if open is hard and halfway isn't great - where do I start?
135(3)
For effective change, you need to create some disharmony
138(6)
Sometimes you just need one thing someone else
144(1)
Conclusion
145(2)
08 What to look out for
147(14)
Expect the unexpected - they will come
147(2)
Run away if you hear senior executives say `it won't happen to us'
149(1)
Remember: fearing the iceberg is wrong
150(1)
What you should do and what you shouldn't do
151(3)
Expect that things will also go wrong
154(3)
An innovation toolkit
157(2)
Conclusion
159(2)
09 Dis-innovation
161(10)
Why `think different' probably won't work for you but thinking differently will
161(1)
How you fix a bench says a lot about you and your company
162(1)
Complacency is the killer, commitment is key
163(1)
Your approach to any change has to be tailored
164(3)
Thinking differently requires other people, not just you
167(3)
Conclusion
170(1)
10 Web 3.0: The opportunities and issues
171(12)
Why is Web3 disruptive?
172(1)
A quick Web3 glossary
173(2)
How people are using Web3 today
175(1)
How DAOs will change the way businesses form and function
176(2)
How will people use Web3 in the future?
178(1)
What's the future for Web3?
179(2)
Web5 (yes, five) is already here
181(2)
11 The metaverse - a truly disruptive technology
183(14)
Where are we now?
184(1)
Why is the metaverse disruptive?
184(4)
Pros and cons of the metaverse
188(3)
Why Meta is (and isn't) driving the metaverse narrative
191(1)
How should brands enter the metaverse?
192(3)
What comes after the multiverse?
195(2)
12 Disruption and newer generations
197(14)
Why saying `Millennial' is not helping you or your business
198(2)
Challenge your myths about Millennials
200(2)
Why are people who were born between 1980 and 2000 so important?
202(3)
Your business needs EQ not IQ - form a Millennial mindset
205(2)
Do not dismiss the desire for meaning and meaningful work
207(2)
Conclusion
209(2)
13 The future of TBD and disruptive technologies
211(12)
TBD is a framework - you are what makes it work
212(3)
Why TBD goes with you through life
215(1)
The future should not be feared
216(3)
The future of TBD
219(4)
References 223(4)
Further reading 227(2)
Index 229
Paul Armstrong runs his own private emerging technology advisory, TBD Group/FORTH. He created 'TBD Conference' which has been named one of the top 50 global technology conferences and spawned 'Mouthwash', the world's first sponsored Twitter Spaces show. He is an in-demand speaker on emerging technologies, big tech, platforms, strategy and regularly advises brands like Coca-Cola, Experian, Sony Music, P&G, PwC and several technology start-ups. Paul is regularly quoted in, or writes regularly for; Forbes, Wall Street Journal, Cool Hunting. He is based in London, UK.
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