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E-Commerce: Concepts, Principles, and Application 2022 ed. [Hardback]

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  • Formāts: Hardback, 424 pages, height x width: 235x155 mm, weight: 889 g, 158 Illustrations, color; 29 Illustrations, black and white; VIII, 424 p. 187 illus., 158 illus. in color., 1 Hardback
  • Sērija : Advanced Studies in E-Commerce
  • Izdošanas datums: 08-Nov-2022
  • Izdevniecība: Springer Verlag, Singapore
  • ISBN-10: 9811964378
  • ISBN-13: 9789811964374
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E-Commerce: Concepts, Principles, and Application 2022 ed.Palielināt
  • Formāts: Hardback, 424 pages, height x width: 235x155 mm, weight: 889 g, 158 Illustrations, color; 29 Illustrations, black and white; VIII, 424 p. 187 illus., 158 illus. in color., 1 Hardback
  • Sērija : Advanced Studies in E-Commerce
  • Izdošanas datums: 08-Nov-2022
  • Izdevniecība: Springer Verlag, Singapore
  • ISBN-10: 9811964378
  • ISBN-13: 9789811964374
Citas grāmatas par šo tēmu:
Permanent link: https://www.kriso.lv/db/9789811964374.html
Keywords:
This book mainly discusses the background of e-commerce, the basic knowledge of e-commerce, the basic models of e-commerce, the basic principles of e-commerce and the cases of e-commerce. This book has formed a theoretical system of e-commerce with a clear integration boundary. The introduction of the systematic theory is guided by the background of e-commerce, centered on the model of e-commerce, paved with the principles of e-commerce and integrated with the cutting-edge cases.
 
This book defines the basic concepts, models and principle of e-commerce in the form of mathematical analysis and analyzes the basic theory of e-commerce from the perspective of mathematical model. This enables readers to form an abstract understanding of the connotation and extension of e-commerce. It establishes a knowledge system with the background of social ecology, engineering ecology and innovative ecology, taking the models of e-commerce as the core, the principles of e-commerce as the process, the architecture of e-commerce as the platform and the operation and management of e-commerce as the means to integrate the knowledge into application. This book uses case study to comprehensively analyze and apply the knowledge system involved in e-commerce, combining theoretical research with engineering research. Through this book, readers can systematically master all kinds of theories involved in e-commerce.
 
This book aims at different professional and diverse reader groups. It can be used as the basic books for students of various e-commerce-related specialties.
1 Background of E-Commerce
1(68)
1.1 Social Ecology of E-Commerce
2(10)
1.1.1 National Ecology of E-Commerce
2(1)
1.1.2 The United States
2(2)
1.1.3 The European Union
4(3)
1.1.4 Japan
7(1)
1.1.5 China
8(4)
1.2 The Economic Ecology of E-Commerce
12(17)
1.2.1 Digital Economy
13(2)
1.2.2 Internet Economy
15(2)
1.2.3 Platform Economy
17(4)
1.2.4 Discipline Ecology
21(8)
1.3 Engineering Ecology of E-Commerce
29(25)
1.3.1 Big Data Ecology
29(4)
1.3.2 Cloud Computing Ecology
33(4)
1.3.3 Internet of Things Ecology
37(6)
1.3.4 Artificial Intelligence Ecology
43(6)
1.3.5 Blockchain Ecology
49(5)
1.4 Innovation Ecology
54(10)
1.4.1 Realization of the Virtual Environment
56(2)
1.4.2 Intelligent Logistics
58(6)
1.5 Summary
64(1)
Appendix
65(2)
References
67(2)
2 Commerce Basics
69(114)
2.1 Commerce Basics
69(28)
2.1.1 Basic Concept of Electronic Commerce
69(5)
2.1.2 E-Commerce Architecture
74(4)
2.1.3 Basic Model of E-Commerce
78(6)
2.1.4 E-Commerce Transactions
84(5)
2.1.5 E-Commerce Consumers
89(4)
2.1.6 E-Commerce Enterprises
93(4)
2.2 Basic Knowledge of E-Commerce
97(69)
2.2.1 Basic Knowledge of Logistics
98(9)
2.2.2 Basic Knowledge of Marketing
107(5)
2.2.3 Basic Knowledge of Cybersecurity
112(7)
2.2.4 Basic Knowledge of Digital Currency
119(5)
2.2.5 Basic Knowledge of Finance
124(11)
2.2.6 Basic Knowledge of Computer
135(7)
2.2.7 Basic Knowledge of Accounting
142(5)
2.2.8 Basic Knowledge of Management Science and Engineering
147(7)
2.2.9 Basic Knowledge of E-Commerce Law
154(6)
2.2.10 Basic Knowledge of Digital Society
160(6)
2.3 Summary
166(1)
Appendix
166(12)
References
178(5)
3 Basic Models of E-Commerce
183(38)
3.1 Basic Model
184(23)
3.1.1 B2B
184(5)
3.1.2 B2C
189(6)
3.1.3 C2C
195(2)
3.1.4 O2O
197(3)
3.1.5 G2G
200(3)
3.1.6 O2On
203(4)
3.2 Model Evolution and New Configuration: Model Composition
207(11)
3.2.1 Modeling Analysis of Model Configuration
208(8)
3.2.2 Theoretical Analysis of Model Configuration
216(2)
3.3 Summary
218(1)
Appendix
219(1)
References
220(1)
4 Architecture and System of E-Commerce
221(106)
4.1 Principle of Architecture Composition
222(60)
4.1.1 Definition of Architecture
222(1)
4.1.2 Common Architecture Styles
223(59)
4.2 Important Components of E-Commerce
282(12)
4.2.1 General Components
283(7)
4.2.2 Specialized Components
290(4)
4.3 E-Commerce Architecture Style
294(17)
4.3.1 Cloud Architecture Style
294(3)
4.3.2 Layering Styles
297(2)
4.3.3 Flexible Architecture Style
299(2)
4.3.4 Pipe-Filter Style
301(3)
4.3.5 Object-Oriented Style
304(3)
4.3.6 Event-Driven Style
307(4)
4.4 E-Commerce Architecture Protocols
311(8)
4.4.1 SSL Protocol
311(1)
4.4.2 SET Protocol
312(1)
4.4.3 Messaging Protocols
313(1)
4.4.4 Fault Tolerance Protocol
314(4)
4.4.5 Shared Agreement
318(1)
4.5 E-Commerce System Cases
319(4)
4.5.1 Practical Examples of Business Architecture Design
319(2)
4.5.2 Practical Examples of Data Architecture Design
321(1)
4.5.3 Practical Examples of Technology Architecture
322(1)
4.6 Summary
323(1)
Appendix
323(1)
References
324(3)
5 Basic Operating Principles of an E-Commerce System
327(62)
5.1 Principles of E-Commerce Production
330(15)
5.1.1 E-Commerce Products
330(7)
5.1.2 E-Commerce Production Models
337(5)
5.1.3 E-Commerce Production Management
342(3)
5.2 Principles of E-Commerce Transaction
345(16)
5.2.1 Traditional Commerce and E-Commerce
345(4)
5.2.2 Transaction Credit Risk of E-Commerce
349(3)
5.2.3 E-Commerce Transaction Platform
352(9)
5.3 Principles of E-Commerce Circulation
361(11)
5.3.1 Traditional Composite Circulation Mode
361(3)
5.3.2 E-Commerce Circulation Mode
364(3)
5.3.3 Impact of E-Commerce on Commodity Circulation
367(4)
5.3.4 E-Commerce Circulation Organization Innovation
371(1)
5.4 Principles of E-Commerce Consumption
372(9)
5.4.1 Consumer Behavior Analysis
373(3)
5.4.2 The Impact of E-Commerce on Consumption
376(3)
5.4.3 Consumption Characteristics in the E-Commerce Era
379(2)
5.5 Summary
381(3)
Appendix
384(3)
References
387(2)
6 Theory Application and Case Analysis of E-Commerce
389
6.1 Classic E-Commerce: JD
390(10)
6.1.1 JD's Corporate Overview
391(1)
6.1.2 JD's Commerce Operations
392(4)
6.1.3 JD's Commerce Innovation
396(4)
6.2 Cross-Border E-Commerce: Xiaohongshu
400(11)
6.2.1 Xiaohongshu's Corporate Overview
400(2)
6.2.2 Xiaohongshu's Commerce Operations
402(5)
6.2.3 Xiaohongshu's Commerce Innovation
407(4)
6.3 New Retail E-Commerce: Meituan
411(10)
6.3.1 Meituan's Corporate Overview
412(2)
6.3.2 Meituan's Commerce Operations
414(3)
6.3.3 Meituan's Commerce Innovation
417(4)
6.4 Summary
421(2)
Appendix
423
Dr. Zheng Qin is currently a professor of software engineering and computer science with the School of Software, School of Information Science and Technology, Tsinghua University. He is the deputy director of E-commerce Teaching Steering Committee of the Ministry of Education in China. He conducts research that addresses both fundamental and applied projects at the formal verification of software, data mining, computer vision and e-commerce. He has published more than 50 papers in premier journals and conferences including WWW, SIGIR, AAAI, IJCAI, CIKM, WSDM, TKDE and TOIS. He has more than 20 China invention patents. His research got many kinds of funds such as the National Key Research and Development Program of China, the National Natural Science Foundation of China. He has published four books in Springer Press (i.e., Introduction to E-commerce, E-Commerce Strategy, Software Architecture, Fundamentals of Software Culture). He ever got awards such as Gold Prize in 43th International Exhibition of Inventions of Geneva and 44th International Exhibition of Inventions of Geneva, First Prize in Ministry of Education Science and Technology Award (Technological Invention), First Prize in Ministry of Education Science and Technology Progress Award, First Prize in Henan Province Science and Technology Progress Award and First Prize in Beijing Higher Education Teaching Achievement. Dr. Qinghong Shuai is currently a professor in the School of Economic Information Engineering, Southwestern University of Finance and Economics. He is a member of the Ministry of Education of e-commerce speciality teaching steering committee, an expert of the China e-commerce association electronic financial industry association, the Chinese society of information economy of the Sichuan branch of e-commerce, e-commerce association expert group deputy head of Sichuan province, Sichuan Province software industry association, the deputy director and the director of theelectronic commerce and electronic government affairs branch, Chengdu government specially engaged with e-commerce expert. Dr. Guolong Wang got a bachelor degree from Southwest Jiaotong University in 2013. He did his M.S. and Ph.D. in Software Engineering at Tsinghua University in 2016 and 2021. He is an assistant professor in School of Information Technology & Management, University of International Business and Economics. His research interests lie primarily in image quality assessment and its application in e-commerce. Pu Zhang is currently a Ph.D. candidate of Tsinghua University. He got a bachelor degree from North China University of Technology in 2014 and a master degree from Hainan University. His research interests lie primarily in International Economic Law and E-commerce Law. Dr. Mengyu Cao is currently a postdoctor in Tsinghua University. She did his B.S. at Lanzhou University and Ph.D. at Beijing Normal University. His research interests lie primarily in Algebraic Combinatorics and Graph Theory. Mingshi Chen is currently a Ph.D. candidate of Tsinghua University. He got a bachelors degree from Tsinghua University in 2017 and a masters degree from Tsinghua University in 2019.