| Introduction |
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1 | (6) |
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3 | (1) |
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3 | (1) |
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4 | (1) |
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5 | (1) |
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5 | (2) |
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PART 1 GETTING A FEEL FOR EBAY |
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7 | (70) |
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Chapter 1 Why Being on eBay Is Fun on So Many Levels |
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9 | (12) |
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What Is eBay, and How Does It Work? |
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10 | (2) |
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12 | (3) |
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13 | (1) |
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13 | (1) |
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Restricted-access adult auctions |
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13 | (1) |
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Private (shhh-it's-a-secret) listings |
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14 | (1) |
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15 | (1) |
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16 | (1) |
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Buy It Now and fixed-price sales |
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16 | (1) |
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16 | (1) |
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Get a Deal and Get It Fast! |
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17 | (1) |
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Research for Fun and Profit |
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17 | (1) |
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eBay's Role in the Action |
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18 | (1) |
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19 | (1) |
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Extra Apps You're Gonna Want |
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19 | (2) |
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Chapter 2 Let's Do It! Signing Up on eBay |
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21 | (12) |
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21 | (1) |
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22 | (8) |
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Filling in required information |
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24 | (3) |
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Do you solemnly swear to ...? |
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27 | (1) |
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It must be true if you have it in writing |
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28 | (1) |
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Uh-oh, you made a mistake? |
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29 | (1) |
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A Quick Word about Passwords |
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30 | (1) |
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A Not-So-Quick Word about Choosing a User ID |
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30 | (2) |
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Your License to Deal (Almost) |
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32 | (1) |
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Chapter 3 Finding Your Way Around eBay |
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33 | (16) |
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34 | (1) |
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35 | (1) |
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36 | (3) |
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Exploring Your Home Page Search Options |
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39 | (4) |
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Seeking items through the search box |
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40 | (1) |
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Going where the Advanced Search box takes you |
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41 | (2) |
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Home Links, the Next Generation |
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43 | (1) |
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Maneuvering through Categories |
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44 | (2) |
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46 | (3) |
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Chapter 4 Ground Central, Your Private, My eBay |
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49 | (28) |
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Getting to Your My eBay Pages |
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50 | (2) |
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Keeping Track of Your Personal eBay Business |
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52 | (4) |
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Checking your account information |
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53 | (1) |
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Choosing your communication preferences |
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53 | (2) |
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55 | (1) |
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55 | (1) |
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Understanding Your Seller Dashboard |
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56 | (1) |
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Using the Resolution Center |
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57 | (1) |
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Organizing Saved Sellers/Searches |
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58 | (4) |
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59 | (1) |
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60 | (1) |
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Keeping your follows on the "down low" |
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60 | (1) |
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Sleuthing with your Watching list |
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61 | (1) |
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Following the Action on Your Buying |
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62 | (1) |
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Seeing the items you're buying |
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62 | (1) |
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Keeping track of your purchased items |
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62 | (1) |
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Surveying Your Sales on Your My eBay Selling Overview |
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62 | (3) |
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63 | (1) |
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63 | (2) |
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Keeping Track of Your Transactions |
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65 | (1) |
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Getting and Giving Feedback |
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66 | (11) |
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How to get positive feedback |
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68 | (1) |
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How to get negative feedback |
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68 | (1) |
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69 | (1) |
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70 | (1) |
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You have the last word --- responding to feedback |
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71 | (1) |
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Leaving feedback with finesse |
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71 | (6) |
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PART 2 BUYING LIKE AN EXPERT |
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77 | (74) |
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Chapter 5 Deal or No Deal? Buying Hacks and Searching Tips |
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79 | (20) |
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Online Tips for Vintage Enthusiasts |
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80 | (5) |
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80 | (2) |
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Following an expert on the hunt |
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82 | (1) |
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83 | (2) |
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Finding More Research Information |
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85 | (3) |
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85 | (2) |
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Finding other sources of information |
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87 | (1) |
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Looking to Find an Item? Start Your eBay Search |
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88 | (11) |
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Using the Advanced Search page |
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89 | (3) |
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92 | (2) |
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94 | (1) |
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Finding a specific seller |
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95 | (2) |
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Finding items by keywords for multiple sellers |
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97 | (1) |
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Shortcuts for a quick eBay search |
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97 | (2) |
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Chapter 6 Get a Deal: The Art of Shopping eBay |
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99 | (24) |
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100 | (7) |
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Beating the Devil in the Details |
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107 | (3) |
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Read the item description carefully |
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107 | (1) |
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Get the scoop on the seller |
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108 | (2) |
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110 | (3) |
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110 | (1) |
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111 | (1) |
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112 | (1) |
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Placing Your Bid on an Auction |
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113 | (1) |
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Bidding to the Max: Automatic Bidding |
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114 | (3) |
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117 | (1) |
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The Agony (?) of Buyer's Remorse |
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117 | (6) |
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118 | (2) |
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Avoiding deadbeat (unpaid item) status |
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120 | (3) |
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Chapter 7 Winning eBay Shopping Strategies |
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123 | (14) |
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124 | (1) |
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Find Out an Item's Bidding History |
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125 | (2) |
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Get to Know the Other Bidders |
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127 | (1) |
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Strategies to Help You Outsmart the Competition |
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128 | (2) |
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Time Is Money: Auction Strategy by the Clock |
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130 | (7) |
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Using a laid-back strategy |
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131 | (1) |
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Using the beat-the-clock strategy |
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132 | (5) |
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Chapter 8 Winner! Winner! Chicken Dinner? |
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137 | (14) |
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eBay Calling: You're a Winner |
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137 | (1) |
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Getting Your Paperwork Together |
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138 | (2) |
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140 | (1) |
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Sending the Payment Promptly and Securely |
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140 | (3) |
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143 | (1) |
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Communicating with the Seller |
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144 | (1) |
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Keeping in Touch: Dealing with an AWOL Seller |
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145 | (1) |
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You Get the Item ... Uh-Oh, What's This? |
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146 | (1) |
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Don't Forget to Leave Feedback |
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147 | (1) |
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Properly Giving the Detailed Seller Ratings (DSRs) |
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148 | (3) |
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PART 3 MAKING MONEY THE EBAY WAY |
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151 | (142) |
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Chapter 9 Selling Online for Fun and Profit |
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153 | (26) |
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Why Should You Sell Stuff on eBay? |
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154 | (2) |
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156 | (1) |
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157 | (2) |
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159 | (3) |
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Getting the goods on your goods |
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159 | (1) |
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Spy versus spy: Comparison selling |
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160 | (2) |
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Know What You Can (And Can't) Sell |
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162 | (7) |
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163 | (3) |
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166 | (2) |
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Restricted items: Know the laws |
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168 | (1) |
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168 | (1) |
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Reporting a Problem Listing |
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169 | (1) |
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Intellectual Property Violations |
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170 | (1) |
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eBay Fees? What eBay Fees? Oops |
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171 | (4) |
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173 | (1) |
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Managed Payments and PayPal fees |
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173 | (1) |
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Keep calculating your profits |
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174 | (1) |
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Uncle Sam Wants You --- to Pay Your Taxes |
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175 | (4) |
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Two wild rumors about federal taxes |
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176 | (1) |
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177 | (1) |
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178 | (1) |
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Chapter 10 Time to Sell: Making Irresistible Listings |
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179 | (24) |
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Getting Ready to List Your Item |
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180 | (1) |
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Examining the Create Listing Page |
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181 | (4) |
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Filling In the Required Blanks |
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185 | (15) |
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185 | (2) |
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Creating the perfect item title |
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187 | (3) |
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190 | (1) |
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191 | (2) |
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Listing the number of items for sale |
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193 | (1) |
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Setting a starting price --- how low can you go? |
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194 | (1) |
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195 | (1) |
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Setting your auction time |
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195 | (1) |
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Your secret safety net --- reserve price |
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196 | (1) |
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I want to be alone: The private listing |
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197 | (1) |
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Filling out the Item location |
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198 | (1) |
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199 | (1) |
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Checking Your Work and Starting the Listing |
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200 | (1) |
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Midcourse Corrections: Fixing Current Listings |
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201 | (2) |
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Making changes before bidding begins |
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201 | (1) |
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Making changes after bidding begins |
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202 | (1) |
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Chapter 11 Find Merchandise to Sell and the eBay Store Decision |
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203 | (22) |
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204 | (2) |
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Do You Have Talent, Provide a Service? |
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206 | (1) |
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Catching Trends in the Media |
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207 | (3) |
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207 | (1) |
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208 | (1) |
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Catch up with youth culture |
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208 | (1) |
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Check out pop-culture websites |
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209 | (1) |
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Follow the trends on social media |
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209 | (1) |
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The Hunt for eBay Inventory |
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210 | (4) |
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210 | (4) |
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Salvage: Liquidation Items, Unclaimed Freight, and Returns |
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214 | (5) |
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215 | (2) |
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217 | (1) |
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Drop-shipping to your customers |
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218 | (1) |
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Tips for the modest investor |
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218 | (1) |
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Making the eBay Store Decision |
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219 | (1) |
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Selling from Your Own Virtual Storefront |
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220 | (5) |
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220 | (2) |
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222 | (3) |
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Chapter 12 Take the Pain out of Closing the Deal and Shipping |
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225 | (28) |
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Bookkeeping and Staying Organized |
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226 | (2) |
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Talking to Buyers: The ABCs of Good Communication |
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228 | (3) |
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229 | (1) |
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230 | (1) |
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Shipping without Going Postal |
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231 | (17) |
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232 | (10) |
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Getting the right (packing) stuff |
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242 | (6) |
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Buying and Printing Postage Online |
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248 | (5) |
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Preparing postage with Endicia |
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249 | (2) |
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251 | (1) |
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Ahoy matey! Print labels free from Pirate Ship |
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251 | (1) |
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Shipping directly from eBay |
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252 | (1) |
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Chapter 13 Saving and Troubleshooting Sales |
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253 | (18) |
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Dealing with a Buyer Who Doesn't Respond |
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254 | (3) |
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Requesting immediate payment |
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254 | (1) |
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Setting buyer requirements |
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254 | (1) |
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255 | (1) |
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256 | (1) |
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257 | (1) |
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257 | (5) |
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Buyer backout? Try Second Chance Offer |
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257 | (4) |
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The item you send is busted --- and so are you |
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261 | (1) |
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You have regrets --- seller's remorse |
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262 | (1) |
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Going Badly? Cut Your Losses |
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262 | (9) |
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Making changes or canceling bids |
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263 | (1) |
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Editing your Fixed Price listing |
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264 | (1) |
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Ending your listing early |
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265 | (1) |
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Opening an Unpaid Item case |
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266 | (5) |
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Chapter 14 Increase Profits with Photography and Other Strategies |
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271 | (22) |
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Using Images in Your Listings |
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272 | (5) |
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273 | (3) |
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276 | (1) |
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Making Your Picture a Thing of Beauty |
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277 | (4) |
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277 | (2) |
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279 | (1) |
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Software that adds the artist's touch |
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279 | (2) |
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Making Your Images Web-Friendly |
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281 | (1) |
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The Image Is Perfect --- Now What? |
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282 | (1) |
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Getting Pictures from Your Smartphone to eBay |
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283 | (4) |
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Using Your Website to Store Images |
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287 | (1) |
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288 | (3) |
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Tell Your Story on Your Profile Page |
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291 | (2) |
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PART 4 EVEN MORE OF EBAY'S SPECIAL FEATURES |
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293 | (64) |
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Chapter 15 Security: Protect Yourself Online and on eBay |
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295 | (20) |
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What eBay Knows about You |
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296 | (8) |
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296 | (1) |
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297 | (2) |
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299 | (1) |
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299 | (1) |
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300 | (4) |
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What Does eBay Do with Information about Me, Anyway? |
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304 | (1) |
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What Do Other eBay Members Know about Me? |
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305 | (1) |
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Hack-proof Your Account with Two-Factor Authentication |
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305 | (2) |
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Spam --- Not Just a Hawaiian Delicacy |
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307 | (3) |
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Sending spam versus eating it |
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308 | (1) |
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308 | (1) |
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309 | (1) |
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I Vant to Be Alone --- and Vat You Can Do to Stay That Vay |
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310 | (5) |
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Chapter 16 Rules, Policies, and Etiquette (and How to Get Help) |
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315 | (20) |
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Keeping eBay Safe with eBay Security |
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316 | (1) |
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Buyers Are Safe When Shopping on eBay |
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317 | (1) |
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Abuses You Should Look Out For |
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318 | (4) |
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318 | (1) |
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319 | (1) |
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320 | (1) |
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320 | (1) |
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321 | (1) |
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321 | (1) |
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Reporting Abuses to eBay Security |
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322 | (2) |
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Stuff eBay Won't Do Anything About |
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324 | (1) |
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Knowing the Deeds That Can Get You Suspended |
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325 | (2) |
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eBay Motors Vehicle Purchase Protection |
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326 | (1) |
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PayPal Purchase Protection |
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326 | (1) |
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Launching a Report or a Return |
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327 | (2) |
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Returning an item for a refund |
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329 | (1) |
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Getting the Real Deal? Authentication and Appraising |
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330 | (3) |
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333 | (2) |
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Chapter 17 Marketing Sales with Social Media and the Community |
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335 | (12) |
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Joining the eBay Community |
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336 | (5) |
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News and chat, this and that |
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337 | (1) |
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Joining in the social media conversation |
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337 | (1) |
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Filling in your eBay profile |
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338 | (1) |
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Hear ye, hear ye! eBay's Announcements Board |
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339 | (1) |
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339 | (1) |
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User-to-user discussion boards |
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340 | (1) |
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341 | (1) |
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Learning and Selling through Social Media |
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341 | (6) |
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Finding friends and customers on Facebook |
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342 | (2) |
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Connecting with other sellers on Twitter |
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344 | (3) |
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Chapter 18 eBay Bucks Rewards, Charitable Buying and Selling, and Going Mobile |
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347 | (10) |
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Rewards Program for Shoppers: eBay Bucks |
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347 | (2) |
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Selling and Buying: Helping Nonprofits |
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349 | (4) |
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349 | (2) |
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Creative charity auctions |
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351 | (2) |
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Go Mobile --- for Buying and Selling |
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353 | (4) |
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357 | (24) |
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Chapter 19 Ten (Or So) Golden Rules to Succeed on eBay |
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359 | (8) |
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Buyer: Research Your Treasure Before You Buy |
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360 | (1) |
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Buyer: Check the Seller's Feedback |
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360 | (1) |
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Buyer: Check the Price Tag and Bid Wisely |
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361 | (1) |
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Buyer: Leave Positive Feedback for a Good Seller |
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361 | (1) |
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Buyer: Protect Your Privacy |
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362 | (1) |
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Seller: Really Know Your Stuff |
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362 | (1) |
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363 | (1) |
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Seller: Picture-Perfect Facts |
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363 | (1) |
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Seller: Communication Is Key |
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364 | (1) |
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Seller: Be a Buyer's Dream |
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364 | (1) |
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Seller: Listen to the Music |
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365 | (1) |
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Buyers and Sellers: Keep Current, Keep Cool |
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365 | (2) |
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Chapter 20 Ten (Or So) Services to Make Life Easy |
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367 | (14) |
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Seller Tools and Services |
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368 | (3) |
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368 | (1) |
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369 | (2) |
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Important Tools for Buyers and Sellers |
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371 | (6) |
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371 | (2) |
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Find out what it's worth at Worthpoint |
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373 | (1) |
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Buying a warranty through SquareTrade |
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374 | (1) |
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eBay fee calculator: Salecalc |
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375 | (1) |
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376 | (1) |
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eBay's Software and Services |
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377 | (4) |
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Selling Manager, Selling Manager Pro, and Seller Hub |
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377 | (1) |
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378 | (1) |
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379 | (2) |
| Index |
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381 | |
Biežāk uzdotie jautājumi par e-grāmatām