| Preface |
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xxi | |
| Acknowledgments |
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xxiii | |
| Introduction |
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xxv | |
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Know Your Business/Grow Your Business |
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1 | (40) |
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3 | (2) |
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Make Sure Your Personality Is Well-Suited to Sitting in Front of Your Computer |
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3 | (1) |
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3 | (1) |
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Selling on eBay Is As Much a Way to Live As It Is a Way to Earn a Living |
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4 | (1) |
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5 | (12) |
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Know What You're Aiming For |
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5 | (1) |
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Know all of eBay's rules and follow them |
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6 | (2) |
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8 | (1) |
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Keep Educating Yourself, Because eBay Changes Every Day |
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9 | (1) |
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Subscribe to AuctionBytes |
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9 | (1) |
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A Sample Article from AuctionBytes Newsletter |
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10 | (2) |
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12 | (1) |
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Sign up for eBay's Seller Newsflash |
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13 | (1) |
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Attend eBay University and stop by eBay's learning center |
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14 | (2) |
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16 | (1) |
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16 | (1) |
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17 | (4) |
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Get involved in the discussion boards |
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18 | (1) |
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19 | (2) |
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21 | (9) |
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21 | (1) |
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Don't sell things before you know about them |
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22 | (1) |
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22 | (2) |
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Seek out marginalized niches for your product |
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24 | (1) |
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Research your own customers |
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24 | (1) |
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Stay away from contentious items while you're just getting started |
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24 | (2) |
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Sell what you love, but don't be blinded by your emotions |
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26 | (1) |
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26 | (2) |
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Don't forget practical considerations |
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28 | (1) |
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28 | (1) |
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29 | (1) |
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Don't sell homemade food or body items |
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29 | (1) |
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Include disclaimers and allergy warnings for all consumable items you sell |
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29 | (1) |
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30 | (4) |
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Start small, start slowly, and don't quit your job |
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30 | (1) |
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Every Time You Learn Something New, You Add Another Brick to Your Invisible Store |
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31 | (1) |
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Don't Be Discouraged If You Are Not a Businessperson Now |
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31 | (1) |
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Be patient. Be aggressive. Be smart |
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32 | (1) |
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Don't Be Surprised If Success Strikes Fast |
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32 | (1) |
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Your eBay business will not work if you don't treat it like a business |
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32 | (1) |
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The money you earn from eBay isn't really yours |
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33 | (1) |
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33 | (1) |
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Know the value of every sale and go after it |
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33 | (1) |
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Volunteer to Work and Learn |
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34 | (1) |
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34 | (7) |
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Most eBay Help Is Seller to Seller |
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36 | (1) |
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Get help from auction doctors |
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36 | (1) |
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Don't Forget to Help Others Too |
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37 | (1) |
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Search for help outside of eBay |
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37 | (1) |
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37 | (4) |
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Source Products for Success |
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41 | (46) |
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43 | (15) |
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43 | (2) |
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What Are You Thinking of Selling? |
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45 | (1) |
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Think of your products as a total product line |
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45 | (1) |
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Consider the needs of your products and your customers |
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46 | (1) |
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47 | (1) |
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Always shop with a calculator |
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47 | (1) |
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48 | (1) |
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Start Your Research at eBay's Solutions Directory |
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48 | (1) |
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Check eBay's ``Hot Items by Category'' |
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48 | (3) |
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Keep the Hot Items list in perspective |
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51 | (1) |
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Use eBay's Merchandising Calendar |
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52 | (1) |
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52 | (2) |
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54 | (1) |
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54 | (1) |
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Explore the world of blogs |
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54 | (2) |
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56 | (1) |
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Check yourself against shopping aggregators |
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57 | (1) |
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Where Will You Get Your Inventory? |
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58 | (2) |
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Think locally, sell globally |
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58 | (1) |
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Turn to your local reference librarian |
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58 | (1) |
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Do it yourself on the Internet |
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59 | (1) |
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Don't expect to find help on eBay |
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59 | (1) |
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Sourcing Used Items and Collectibles |
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60 | (9) |
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60 | (1) |
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61 | (1) |
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62 | (1) |
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Church Rummage Sales and Local Charity Fundraisers |
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62 | (1) |
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63 | (1) |
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64 | (1) |
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65 | (1) |
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65 | (1) |
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Collectors Are a Special Case |
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66 | (1) |
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Advertise in ways you may not have tried yet |
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67 | (1) |
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67 | (1) |
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68 | (1) |
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Get to know your customers and what they buy |
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68 | (1) |
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Sourcing New Items for Sale on eBay |
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69 | (13) |
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Buy at the end of the season |
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70 | (1) |
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Safety Checks for Testing Sources |
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71 | (1) |
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72 | (1) |
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73 | (1) |
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74 | (1) |
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75 | (1) |
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76 | (1) |
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Online Sources of Manufacturers |
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77 | (2) |
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Try Tdctrade to locate international trade contacts |
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79 | (1) |
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Go to manufacturers' trade shows |
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79 | (1) |
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Don't miss the ASD/AMD trade shows |
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80 | (1) |
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81 | (1) |
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Don't Discount the Big Discount Houses |
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81 | (1) |
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82 | (1) |
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82 | (1) |
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82 | (1) |
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83 | (1) |
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Are You an Artist or a Craftsperson? |
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83 | (1) |
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83 | (4) |
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From Mom and Pop to PowerShop |
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87 | (30) |
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Automate from the very beginning and plan for growth |
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88 | (1) |
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89 | (4) |
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Buy the best technology you can afford |
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90 | (1) |
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91 | (1) |
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Stay Healthy to Get Wealthy |
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91 | (2) |
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93 | (5) |
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93 | (3) |
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96 | (2) |
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Analyzing Your Auction Data |
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98 | (2) |
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98 | (1) |
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Use auction analysis tools |
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99 | (1) |
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100 | (3) |
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101 | (2) |
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When looking for Web design, think young |
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103 | (1) |
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103 | (1) |
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103 | (7) |
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104 | (1) |
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105 | (1) |
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106 | (2) |
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Inexpensive Lighting for Your Photos |
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108 | (1) |
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109 | (1) |
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110 | (2) |
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You'll Need a Digital Scale |
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111 | (1) |
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Consider a thermal printer for your labels |
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111 | (1) |
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112 | (5) |
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112 | (5) |
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Automate Your Auctions for Smooth Selling |
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117 | (34) |
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Know what's important when you go shopping |
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118 | (1) |
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What Should Your Auction Management Program Do for You? |
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119 | (3) |
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120 | (1) |
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Automate Your Communications |
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120 | (1) |
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121 | (1) |
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121 | (1) |
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Complete the Sale and Ship Your Item |
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121 | (1) |
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Sell through Several Channels |
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122 | (1) |
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122 | (3) |
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Start with Auction Software Review |
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122 | (3) |
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Some Suggestions to Get You Started |
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125 | (16) |
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Consider eBay's auction management tools |
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125 | (4) |
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129 | (1) |
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130 | (3) |
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133 | (2) |
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135 | (2) |
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137 | (4) |
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ChannelAdvisor and Marketworks: A League of Their Own |
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141 | (10) |
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141 | (3) |
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144 | (2) |
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Consider customized auction management software |
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146 | (5) |
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151 | (56) |
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152 | (8) |
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153 | (1) |
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Include pictures on your About Me page; show a little personality |
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153 | (1) |
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Put your About Me page to work |
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154 | (2) |
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156 | (1) |
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156 | (1) |
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Decide on your rules and make them clear |
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156 | (1) |
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Don't threaten; don't scold; keep it friendly |
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157 | (1) |
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Make sure it's fun to shop with you |
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158 | (1) |
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You're One of the Crowd Now |
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158 | (1) |
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Spend time on the Answer Center boards |
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158 | (1) |
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159 | (1) |
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160 | (16) |
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How Much Is This Going to Cost? |
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160 | (2) |
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Watch for eBay listing sales |
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162 | (1) |
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Appearance, Appearance, Appearance |
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162 | (1) |
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163 | (2) |
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165 | (1) |
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Don't list more auctions than you can process |
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166 | (1) |
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166 | (2) |
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eBay automates some listings for you |
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168 | (1) |
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Grading and Placing Your Items |
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168 | (1) |
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Grade your item below what you think it's worth |
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169 | (2) |
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171 | (1) |
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171 | (2) |
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Search for your item across categories |
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173 | (1) |
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173 | (3) |
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176 | (16) |
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176 | (1) |
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Turn the key with your keywords |
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177 | (1) |
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Don't confuse keywords with adjectives |
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178 | (1) |
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Don't let your titles L@ @K like this! |
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179 | (1) |
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Don't be redundant and repeat yourself |
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180 | (1) |
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Ways to get around that 55 limit |
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180 | (2) |
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Make your titles precise and perfect |
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182 | (1) |
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Writing Your Item Descriptions |
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182 | (1) |
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183 | (1) |
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Your descriptions give you a chance to shine |
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184 | (1) |
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Don't just repeat your title |
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185 | (1) |
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Be accurate and completely honest |
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186 | (1) |
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Be professional and positive |
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186 | (1) |
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Don't violate anyone's trademark |
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187 | (1) |
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Make your descriptions neat and tidy |
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187 | (1) |
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Remember you're writing for an online audience |
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188 | (1) |
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188 | (1) |
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189 | (1) |
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Use great photos and lots of them |
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189 | (1) |
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190 | (1) |
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191 | (1) |
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191 | (1) |
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It's not necessarily all up to you |
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191 | (1) |
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192 | (1) |
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192 | (6) |
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193 | (1) |
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193 | (1) |
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Statistics favor certain times |
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194 | (1) |
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It's clearly Sunday, except when it's not |
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195 | (1) |
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How Long Should Your Auctions Last? |
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196 | (1) |
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A seven-day auction may be a week, but it's strong |
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196 | (1) |
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Ten-day auctions; more time for more money |
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197 | (1) |
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The one-two punch of the three-day sale |
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197 | (1) |
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198 | (1) |
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198 | (9) |
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198 | (2) |
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200 | (1) |
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Start it low and let it go |
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201 | (1) |
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Find its worth and stick to it |
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202 | (1) |
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Reservations about Reserves |
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203 | (1) |
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Combine pricing and timing for smart selling |
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204 | (1) |
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204 | (3) |
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Power-Charge Your eBay Business |
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207 | (42) |
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Your Business and Your Customers |
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208 | (15) |
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209 | (1) |
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209 | (1) |
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210 | (1) |
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How about a Monthly E-Newsletter? |
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211 | (1) |
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212 | (1) |
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213 | (3) |
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216 | (3) |
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219 | (1) |
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219 | (2) |
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221 | (1) |
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222 | (1) |
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222 | (1) |
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How about a little thank-you gift? |
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222 | (1) |
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Your Business and Your Auctions |
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223 | (9) |
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223 | (1) |
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223 | (1) |
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Give Your Bidders a Second Chance |
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224 | (1) |
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Advertising Your Business |
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225 | (1) |
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Do well while you do good with eBay Giving Works |
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225 | (3) |
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``Guide'' buyers to your listings: write Reviews & Guides |
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228 | (1) |
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229 | (1) |
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229 | (1) |
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230 | (1) |
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Join eBay's Affiliate Program |
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230 | (2) |
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Taking Care of Your Business |
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232 | (9) |
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232 | (1) |
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Use Your Auction Management Software |
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232 | (1) |
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Use your counters creatively |
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233 | (2) |
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Consider Sellathon View Tracker |
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235 | (2) |
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Use Medved's eBay Auction Counts |
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237 | (2) |
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239 | (1) |
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239 | (1) |
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239 | (1) |
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240 | (1) |
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Become a Trading Assistant |
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241 | (8) |
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Get listed in eBay's Trading Assistant Directory |
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242 | (1) |
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Decide on your policies up front |
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243 | (1) |
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243 | (1) |
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Market yourself as a Trading Assistant |
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244 | (1) |
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Search for Possible Consignments |
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244 | (1) |
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Prepare a standard contract |
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244 | (1) |
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Trading Assistants pricing advice |
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245 | (1) |
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You're a professional, so make a professional impression |
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246 | (3) |
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Close the Auction and Collect the Cash |
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249 | (34) |
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Payment Options That Are Not PayPal |
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251 | (3) |
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252 | (1) |
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Don't always insist on holding the check |
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252 | (1) |
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Money Orders and Cashier's Checks: No Longer Risk-Free Options |
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253 | (1) |
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(Almost) never use wire transfers |
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254 | (1) |
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PayPal and Why It Really Is Your Friend |
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254 | (8) |
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255 | (1) |
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255 | (2) |
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Sign up for a Merchant rate as soon as possible |
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257 | (1) |
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Get a PayPal ATM/debit card |
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257 | (1) |
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PayPal Auction Management Tools |
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258 | (1) |
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Sign up for PayPal's Virtual Terminal |
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259 | (1) |
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Protect Yourself with PayPal's Seller Protection Policy |
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260 | (2) |
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Protecting Yourself on eBay |
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262 | (21) |
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263 | (2) |
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Stay up to date on international scams |
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265 | (1) |
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Consider the language barrier |
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266 | (2) |
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268 | (1) |
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Protect Yourself from Spoof and Phish E-Mails |
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269 | (2) |
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271 | (2) |
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Always file for your Final Value Fee refunds |
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273 | (1) |
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Use Immediate Payment for time-sensitive listings |
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273 | (1) |
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Learn to avoid problem bidders |
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274 | (1) |
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275 | (1) |
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Some Famous (or Infamous) Buyer's Scams |
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276 | (7) |
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283 | (24) |
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Continue to buy things on eBay |
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284 | (1) |
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285 | (7) |
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There's no such thing as too much packing material |
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285 | (2) |
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Spend less (or nothing) for packing materials |
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287 | (3) |
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290 | (1) |
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Include a packing slip with every package |
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291 | (1) |
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Should You Use Delivery Confirmation? |
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291 | (1) |
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Pricing Your Shipping and Handling |
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292 | (5) |
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Pad the item, not the shipping charges |
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292 | (1) |
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293 | (1) |
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Don't disclose your postage costs |
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294 | (1) |
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Flat-Rate Shipping Versus Variable-Rate Shipping |
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294 | (1) |
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State your shipping charges clearly |
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295 | (1) |
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296 | (1) |
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297 | (1) |
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Scheduling Your Shipments |
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298 | (1) |
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298 | (9) |
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Consider eBay's own shipping center |
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299 | (1) |
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299 | (1) |
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300 | (1) |
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300 | (1) |
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301 | (1) |
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301 | (1) |
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302 | (5) |
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Your Customer Is Always Right (Even When He's Wrong) |
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307 | (38) |
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E-Mail: The Way Customer Service Is Done |
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309 | (19) |
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Your e-mail should be letter perfect |
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310 | (1) |
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E-Mails Throughout the Transaction |
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310 | (1) |
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Answer the query and add a little bit more |
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311 | (1) |
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End the Auction on a High Note |
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312 | (2) |
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Send the package and the e-mail too |
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314 | (1) |
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Doing What's Right When Things Go Wrong |
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315 | (1) |
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Think like the store manager, not the store clerk |
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316 | (1) |
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Remember, it's business, not personal |
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317 | (1) |
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Give your customer the benefit of the doubt |
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317 | (1) |
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If the mistake is yours, own up to it |
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318 | (1) |
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When a problem comes up, know who you're dealing with |
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319 | (2) |
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Use the Negative/Neutral Feedback tool |
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321 | (2) |
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What If Your Customer Is One of Those Scammers? |
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323 | (1) |
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If e-mail fails, pick up the phone |
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324 | (2) |
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What's the Word on Your Guarantee? |
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326 | (1) |
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Don't hesitate to offer a refund |
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327 | (1) |
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Tools That Support You While You Support Your Customers |
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328 | (3) |
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Consider giving a telephone number and customer service hours |
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328 | (1) |
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329 | (1) |
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Try a Message Tag (MSGTAG) |
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330 | (1) |
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Feedback: A Human (and Therefore Imperfect) System |
|
|
331 | (14) |
|
This is going on your permanent record |
|
|
332 | (1) |
|
Try for eBay's Mutual Feedback Withdrawal program |
|
|
333 | (1) |
|
Sometimes, But Only Rarely, eBay Will Step In |
|
|
333 | (2) |
|
If all else fails, consider SquareTrade |
|
|
335 | (1) |
|
Feedback Is Strictly Voluntary |
|
|
335 | (1) |
|
Feedback is the last step in a transaction |
|
|
336 | (1) |
|
Should You Ever Leave Negative Feedback? |
|
|
337 | (1) |
|
If your customer goes ballistic, don't go with him |
|
|
338 | (1) |
|
When it comes to a negative, stick to the facts |
|
|
339 | (1) |
|
When the negative comes, let it go |
|
|
339 | (6) |
|
Keeping Records---or Let's Have a Look at Those Books, Buddy |
|
|
345 | (18) |
|
Getting Off to a Good Start |
|
|
346 | (5) |
|
|
|
347 | (2) |
|
|
|
349 | (1) |
|
Start with all new accounts |
|
|
350 | (1) |
|
Think Like a Business Now |
|
|
351 | (2) |
|
If it's deductible, don't forget to deduct it |
|
|
351 | (2) |
|
Uncle Sam May No Longer Want You, But He Does Want a Piece of Your Income |
|
|
353 | (3) |
|
|
|
354 | (1) |
|
|
|
355 | (1) |
|
|
|
355 | (1) |
|
|
|
356 | (1) |
|
|
|
356 | (7) |
|
Use Your Auction Management Software |
|
|
357 | (1) |
|
|
|
358 | (1) |
|
|
|
358 | (1) |
|
|
|
359 | (1) |
|
|
|
360 | (3) |
|
From eBay Seller to e-Merchant |
|
|
363 | (16) |
|
|
|
366 | (2) |
|
Stick with a Basic store until you've built up your inventory and profits |
|
|
367 | (1) |
|
|
|
368 | (1) |
|
The eBay Stores Discussion Board |
|
|
369 | (1) |
|
Driving Customer Traffic to Your Store |
|
|
369 | (1) |
|
|
|
370 | (9) |
|
|
|
371 | (3) |
|
Float your boat with Amazon, but watch out for shallow waters |
|
|
374 | (5) |
| Index |
|
379 | |
Biežāk uzdotie jautājumi par e-grāmatām