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Part I Introduction to E-Commerce and E-Marketplaces |
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1 Overview of Electronic Commerce |
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3 | (38) |
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Opening Case: How Starbucks Is Changing to a Digital and Social Enterprise |
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4 | (3) |
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1.1 Electronic Commerce: Definitions and Concepts |
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7 | (1) |
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Denning Electronic Commerce |
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7 | (1) |
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7 | (1) |
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7 | (1) |
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Electronic Markets and Networks |
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8 | (1) |
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1.2 The Electronic Commerce Field: Growth, Content, Classification, and a Brief History |
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8 | (7) |
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The Content and Framework of e-Commerce |
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8 | (1) |
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9 | (1) |
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Classification of EC by the Nature of the Transactions and the Relationships Among Participants |
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9 | (3) |
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12 | (1) |
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Case 1.1 EC Application Net-a-Porter: Dress for Success |
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13 | (1) |
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13 | (1) |
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13 | (1) |
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14 | (1) |
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1.3 Drivers and Benefits of e-Commerce |
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15 | (2) |
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The Drivers of e-Commerce |
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15 | (1) |
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The Benefits of e-Commerce |
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15 | (2) |
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1.4 Social Computing and Commerce |
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17 | (3) |
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17 | (1) |
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17 | (1) |
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17 | (1) |
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Social Networks and Social Networking Services |
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18 | (1) |
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Enterprise Social Networks |
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18 | (2) |
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The Major Tools of Web 2.0 |
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20 | (1) |
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1.5 The Digital and Social Worlds: Economy, Enterprises, and Society |
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20 | (5) |
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20 | (1) |
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21 | (1) |
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The Social Business (Enterprise) |
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22 | (1) |
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The Digital Revolution and Society |
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23 | (1) |
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Some Impacts of the Digital and Social Worlds |
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24 | (1) |
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1.6 Electronic Commerce Business Models |
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25 | (4) |
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The Structure and Properties of Business Models |
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26 | (2) |
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Typical EC Business Models |
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28 | (1) |
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Classification of Business Models in e-Commerce |
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28 | (1) |
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1.7 The Limitations, Impacts, and the Future of e-Commerce |
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29 | (2) |
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The Limitations and Barriers of EC |
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29 | (1) |
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30 | (1) |
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30 | (1) |
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1.8 Overview of This Book |
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31 | (10) |
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Part I Introduction to e-Commerce and e-Marketplaces |
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31 | (1) |
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31 | (1) |
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Part III Emerging EC Delivery Platforms |
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31 | (1) |
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Part IV EC Support Services |
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32 | (1) |
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Part V EC Strategy and Implementation |
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32 | (1) |
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32 | (1) |
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33 | (1) |
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33 | (3) |
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Closing Case: e-Commerce at the National Football League (NFL) |
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36 | (2) |
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38 | (3) |
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2 E-Commerce: Mechanisms, Platforms, and Tools |
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41 | (38) |
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Opening Case: Pinterest: A New Kid on the E-Commerce Block |
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42 | (2) |
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2.1 Electronic Commerce Mechanisms: An Overview |
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44 | (1) |
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EC Activities and Support Mechanisms |
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44 | (1) |
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The Online Purchasing Process |
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44 | (1) |
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44 | (5) |
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45 | (1) |
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The Components and Participants in E-Marketplaces |
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46 | (1) |
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Disintermediation and Reintermediation |
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47 | (1) |
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Case 2.1 EC Application Blue Nile Inc.: Change and Adaptation in the Online Jewelry Industry |
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47 | (1) |
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47 | (1) |
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47 | (1) |
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48 | (1) |
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2.3 Customer Shopping Mechanisms: Webstores, Malls, and Portals |
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49 | (2) |
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49 | (1) |
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49 | (1) |
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Web (Information) Portals |
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49 | (2) |
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The Roles and Value of Intermediaries in E-Marketplaces |
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51 | (1) |
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2.4 Merchant Solutions: Electronic Catalogs, Search Engines, and Shopping Carts |
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51 | (3) |
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51 | (1) |
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EC Search Activities, Types, and Engines |
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52 | (1) |
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53 | (1) |
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2.5 Auctions, Bartering, and Negotiating Online |
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54 | (4) |
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Definition and Characteristics |
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54 | (1) |
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54 | (1) |
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Traditional Auctions Versus E-Auctions |
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54 | (1) |
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55 | (1) |
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56 | (1) |
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Limitations of E-Auctions |
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57 | (1) |
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57 | (1) |
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58 | (1) |
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2.6 Virtual Communities and Social Networks |
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58 | (6) |
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Characteristics of Traditional Online Communities and Their Classification |
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58 | (1) |
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Social Networking Service (Sites) |
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59 | (1) |
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Business-Oriented Public Social Networks |
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60 | (1) |
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Case 2.2 EC Application Craigslist: The Ultimate Online-Classified Community |
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61 | (1) |
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Concerns About Craigslist |
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61 | (1) |
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Private (or Enterprise) Social Networks |
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62 | (1) |
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Business Models and Services Related to Social Networking |
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62 | (1) |
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62 | (1) |
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62 | (1) |
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Recent Innovative Tools and Platforms for Social Networking |
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63 | (1) |
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2.7 Emerging EC Platforms: Augmented Reality and Crowdsourcing |
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64 | (3) |
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64 | (1) |
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65 | (2) |
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2.8 The Future: Web 3.0, Web 4.0, and Web 5.0 |
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67 | (12) |
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The Technological Environment |
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69 | (1) |
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69 | (1) |
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70 | (4) |
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Closing Case: Driving Customer Engagement with Augmented Reality at Tesco |
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74 | (1) |
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75 | (4) |
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Part II E-Commerce Applications |
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3 Retailing in Electronic Commerce: Products and Services |
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79 | (44) |
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Opening Case: Amazon.com---E-Commerce Innovator |
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80 | (2) |
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3.1 Internet Marketing and B2C Electronic Retailing |
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82 | (3) |
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Overview of Electronic Retailing |
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82 | (1) |
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Size and Growth of the B2C Market |
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82 | (1) |
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Characteristics and Advantages of Successful E-Tailing |
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83 | (2) |
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3.2 E-Tailing Business Models |
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85 | (6) |
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Classification of Models by Distribution Channel |
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85 | (2) |
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87 | (1) |
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Malls with Shared Services |
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87 | (1) |
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Other B2C Models and Special Retailing |
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87 | (1) |
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88 | (1) |
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88 | (3) |
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3.3 Online Travel and Tourism (Hospitality) Services |
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91 | (3) |
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Characteristics of Online Travel |
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91 | (2) |
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93 | (1) |
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Benefits, Limitations, and Competition in Online Travel Services |
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93 | (1) |
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Competition in Online Travel |
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93 | (1) |
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94 | (1) |
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3.4 Employment and the Online Job Market |
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94 | (3) |
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94 | (2) |
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Benefits and Limitations of the Electronic Job Market |
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96 | (1) |
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3.5 Online Real Estate, Insurance, and Stock Trading |
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97 | (2) |
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97 | (1) |
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97 | (1) |
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Online Stock Trading and Investments |
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98 | (1) |
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3.6 Online Banking and Personal Finance |
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99 | (3) |
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99 | (1) |
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Online Banking Capabilities |
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99 | (1) |
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100 | (1) |
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100 | (1) |
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Online Billing and Bill Paying |
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101 | (1) |
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3.7 On-Demand Delivery of Products, Digital Items, Entertainment, and Gaming |
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102 | (4) |
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On-Demand Delivery of Products |
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102 | (1) |
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Online Delivery of Digital Products, Entertainment, and Media |
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103 | (1) |
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Internet TV and Internet Radio |
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104 | (1) |
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104 | (1) |
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105 | (1) |
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3.8 Online Purchasing Decision Aids |
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106 | (3) |
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106 | (1) |
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Price and Quality Comparison by Shopbot Software Agents |
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106 | (1) |
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Ratings, Reviews, and Recommendation Sites |
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106 | (1) |
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Comparison Shopping Websites |
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107 | (1) |
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107 | (1) |
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107 | (1) |
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Other Shopping Assisting Tools |
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108 | (1) |
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109 | (1) |
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3.9 The New Face of Retail Competition: Retailers Versus E-Tailers |
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109 | (3) |
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The Online Versus Offline Competition: An Overview |
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109 | (1) |
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Retailers Versus E-Tailers |
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110 | (1) |
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Convergence and Omnichannel |
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110 | (1) |
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Examples of Click-and-Brick Retailers |
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111 | (1) |
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What Can Traditional Retailers Do? |
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111 | (1) |
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3.10 Issues in E-Tailing and Lessons Learned |
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112 | (11) |
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Disintermediation and Reintermediation |
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112 | (1) |
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113 | (1) |
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Product and Service Customization and Personalization |
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113 | (1) |
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Lessons Learned from Failures and Lack of Success of E-Tailers |
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114 | (1) |
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114 | (1) |
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115 | (5) |
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Closing Case: Etsy---A Social-Oriented B2C Marketplace |
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120 | (1) |
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121 | (2) |
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4 Business-to-Business E-Commerce |
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123 | (44) |
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Opening Case: Alibaba.Com---The World's Largest B2B Marketplace |
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124 | (2) |
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4.1 Concepts, Characteristics, and Models of B2B E-Commerce |
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126 | (7) |
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Basic B2B Concepts and Process |
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126 | (1) |
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The Basic Types of B2B Transactions and Activities |
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127 | (1) |
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The Basic Types of B2B E-Marketplaces and Services |
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128 | (1) |
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Market Size and Content of B2B |
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128 | (2) |
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130 | (1) |
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Online Service Industries in B2B |
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131 | (1) |
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The Benefits and Limitations of B2B |
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132 | (1) |
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4.2 B2B Marketing: Sell-Side E-Marketplaces |
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133 | (2) |
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133 | (1) |
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Sales from Catalogs: Webstores |
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133 | (1) |
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Comprehensive Sell-Side Systems |
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134 | (1) |
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Selling Via Distributors and Other Intermediaries |
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135 | (1) |
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4.3 Selling Via E-Auctions |
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135 | (2) |
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The Benefits of Auctions on the Sell Side |
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135 | (1) |
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Auctioning from the Company's Own Site |
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136 | (1) |
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Using Intermediaries in Auctions |
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136 | (1) |
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Examples of B2B Forward Auctions |
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136 | (1) |
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4.4 One-From-Many: E-Procurement at Buy-Side E-Marketplaces |
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137 | (4) |
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Inefficiencies in Traditional Procurement Management |
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137 | (1) |
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138 | (1) |
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139 | (1) |
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The Benefits and Limitations of E-Procurement |
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139 | (2) |
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4.5 Reverse Auctions at Buy - Side E-Marketplaces (E-Tendering) |
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141 | (3) |
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The Major Benefits of Reverse Auctions |
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141 | (1) |
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Conducting Reverse Auctions |
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142 | (1) |
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Case 4.1 EC Application Amazon Enters the B2B Market |
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142 | (2) |
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4.6 Other E-Procurement Methods |
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144 | (2) |
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144 | (1) |
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144 | (1) |
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Buying from Other Sources |
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145 | (1) |
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Acquisition Via Electronic Bartering |
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145 | (1) |
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Selecting an Appropriate E-Procurement Solution |
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146 | (1) |
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4.7 B2B Exchanges (E-Marketplaces): Definitions and Concepts |
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146 | (4) |
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146 | (1) |
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Functions of and Services Provided by Exchanges |
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146 | (2) |
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Ownership of B2B Exchanges |
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148 | (1) |
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Dynamic Pricing in B2B Exchanges |
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149 | (1) |
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Advantages, Limitations, and the Revenue Model of Exchanges |
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149 | (1) |
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4.8 B2B in Web 2.0 and Social Networking |
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150 | (5) |
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150 | (1) |
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The Opportunities of Social Commerce in B2B |
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151 | (1) |
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The Use of Web 2.0 Tools in B2B |
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151 | (1) |
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Virtual Trade Shows and Trade Fairs |
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152 | (1) |
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152 | (1) |
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Examples of Other Activities of B2B Social Networks |
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153 | (1) |
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The Future of B2B Social Networking |
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153 | (1) |
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Convergence of B2B, B2C, and Social Networking |
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153 | (1) |
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Case 4.2 EC Application: E-Procurement in Healthcare |
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153 | (2) |
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4.9 Collaborative Commerce |
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155 | (12) |
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Essentials of Collaborative Commerce |
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155 | (1) |
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The Elements and Processes of C-Commerce |
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155 | (1) |
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155 | (1) |
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Improving Collaborative Commerce |
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155 | (1) |
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Representative Examples of Collaborative Commerce |
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156 | (2) |
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158 | (1) |
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158 | (1) |
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158 | (2) |
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160 | (4) |
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Closing Case: Maybelline Uses Collaborative Commerce to Manage Distribution |
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164 | (1) |
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165 | (2) |
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5 Innovative EC Systems: From E-Government to E-Learning, E-Health, Sharing Economy, and P2P Commerce |
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167 | (38) |
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Opening Case: E-Government in Estonia |
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167 | (2) |
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5.1 Digital Government: An Overview |
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169 | (8) |
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169 | (1) |
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170 | (2) |
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172 | (1) |
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173 | (1) |
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Government-to-Employees and Internal Efficiency and Effectiveness |
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173 | (1) |
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Implementing E-Government |
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174 | (1) |
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The Transformation to E-Government |
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174 | (1) |
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E-Govemment 2.0 and Social Media and Networking |
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174 | (1) |
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175 | (1) |
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Cutting-Edge Technologies in e-Government |
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176 | (1) |
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5.2 E-Learning, E-Training, and E-Books |
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177 | (9) |
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The Basics of E-Learning: Definitions and Concepts |
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177 | (1) |
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Benefits and Drawbacks of E-Learning |
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178 | (2) |
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Distance Learning and Online Universities |
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180 | (1) |
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Online Corporate Training |
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181 | (1) |
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Social Networks and E-Learning |
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182 | (1) |
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Some Recent Technology Support of E-Learning |
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182 | (1) |
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Visual Interactive Simulation |
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182 | (1) |
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E-Learning Management Systems |
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183 | (1) |
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Electronic Books (E-Books) |
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184 | (2) |
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186 | (2) |
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186 | (1) |
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Electronic Medical Record Systems (EMR) |
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187 | (1) |
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187 | (1) |
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187 | (1) |
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Social Media and Commerce |
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187 | (1) |
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Medical Devices and Patient Surveillance |
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187 | (1) |
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188 | (1) |
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188 | (1) |
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5.4 Digital Disruption and Sharing Economy Models: Ride and Accommodation Sharing |
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188 | (2) |
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Digital Disruption: An Introduction |
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188 | (1) |
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189 | (1) |
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Ride (Transportation) Sharing |
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189 | (1) |
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190 | (1) |
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5.5 Person-to-Person Electronic Commerce Models |
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190 | (15) |
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E-Commerce: P2P Applications |
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191 | (1) |
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Case 5.1 EC Application The Lending Club Corp |
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191 | (2) |
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Case 5.2 EC Application Airbnb: An E-Commerce Disruption in the Hospitality Industry |
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193 | (2) |
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195 | (1) |
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195 | (4) |
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Closing Case: Henry Ford Health System Provides Superior Patient Experience Using It and E-Commerce |
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199 | (1) |
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200 | (5) |
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Part III Emerging EC Platforms |
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6 Mobile Commerce and the Internet of Things |
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205 | (44) |
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Opening Case: Hertz Goes Mobile All the Way |
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206 | (1) |
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6.1 Mobile Commerce: Concepts, Landscape, Attributes, Drivers, Applications, and Benefits |
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207 | (6) |
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Basic Concepts, Magnitude, and the Landscape |
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208 | (1) |
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The Attributes of M-Commerce |
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209 | (1) |
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An Overview of the Applications of M-Commerce |
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210 | (1) |
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The Benefits of M-Commerce |
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211 | (1) |
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212 | (1) |
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6.2 The Enabling Infrastructure: Components and Services of Mobile Computing |
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213 | (4) |
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Overview of Mobile Computing |
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213 | (1) |
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213 | (1) |
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Mobile Computing Software and Services |
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214 | (1) |
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215 | (1) |
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216 | (1) |
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216 | (1) |
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6.3 Mobile Banking and Financial Applications |
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217 | (2) |
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217 | (1) |
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218 | (1) |
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Using Cutting Edge Technologies in Mobile Banking |
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218 | (1) |
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Other Mobile Finance Applications |
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218 | (1) |
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6.4 Mobile Enterprise Solutions: From Supporting the Workforce to Improving Internal Operations |
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219 | (2) |
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Defining Mobile Enterprise (Enterprise Mobility) |
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219 | (1) |
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The Framework and Content of Mobile Enterprise Applications |
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220 | (1) |
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220 | (1) |
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Other Enterprise Mobile Applications |
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220 | (1) |
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Trends for 2015 And Beyond |
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221 | (1) |
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6.5 Mobile Entertainment, Gaming, Consumer Services, and Mobile Marketing |
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221 | (6) |
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Overview of Mobile Entertainment |
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221 | (1) |
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Mobile Streaming Music and Video Providers |
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222 | (1) |
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222 | (1) |
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222 | (1) |
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223 | (1) |
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223 | (1) |
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Service Industry Consumer Applications |
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224 | (1) |
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Mobile Marketing: Shopping and Advertising |
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225 | (1) |
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225 | (1) |
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226 | (1) |
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6.6 Location-Based Commerce |
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227 | (5) |
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Basic Concepts in L-Commerce |
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227 | (1) |
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L-Commerce Infrastructure |
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227 | (5) |
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Barriers to Location-Based M-Commerce |
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232 | (1) |
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232 | (1) |
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6.7 Ubiquitous (Pervasive) Computing |
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232 | (3) |
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Overview of Ubiquitous Computing |
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232 | (1) |
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233 | (1) |
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Implementation Issues in Ubiquitous Computing |
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234 | (1) |
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6.8 Wearable Computing and Smart Gadgets: Watches, Fitness Trackers, and Smart Glasses |
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235 | (2) |
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Wearable Computing Applications and Devices |
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235 | (1) |
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235 | (1) |
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236 | (1) |
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Fitness (Activity) Trackers |
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236 | (1) |
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236 | (1) |
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6.9 Implementation Issues in Mobile Commerce: From Security and Privacy to Barriers to M-Commerce |
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237 | (12) |
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M-Commerce Security and Privacy Issues |
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238 | (1) |
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Technological Barriers to M-Commerce |
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238 | (1) |
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Failures in Mobile Computing and M-Commerce |
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238 | (1) |
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Ethical, Legal, Privacy, and Health Issues in M-Commerce |
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239 | (1) |
|
Enterprise Mobility Management |
|
|
239 | (1) |
|
|
240 | (1) |
|
|
241 | (3) |
|
Closing Case: Can Uber Continue to Grow in an Evolving Market? |
|
|
244 | (2) |
|
|
246 | (3) |
|
7 Intelligent (Smart) E-Commerce |
|
|
249 | (36) |
|
Opening Case: INRIX Solves Transportation Problems |
|
|
249 | (2) |
|
7.1 Introduction to Intelligent E-Commerce |
|
|
251 | (2) |
|
An Overview of Intelligent E-Commerce |
|
|
251 | (2) |
|
7.2 The Essentials of Artificial Intelligence |
|
|
253 | (5) |
|
Artificial Intelligence (AI): Definitions and Characteristics |
|
|
253 | (1) |
|
The Content of the AI Field |
|
|
253 | (3) |
|
|
256 | (2) |
|
7.3 Recent AI Applications in E-Commerce |
|
|
258 | (2) |
|
The AI Contribution to E-Commerce |
|
|
258 | (1) |
|
AI in E-Commerce: Some Illustrative Examples |
|
|
258 | (2) |
|
7.4 Knowledge (Expert) Systems |
|
|
260 | (5) |
|
An Overview of Knowledge Management |
|
|
260 | (1) |
|
Knowledge Management Types and Activities |
|
|
260 | (1) |
|
|
261 | (1) |
|
How Is Knowledge Management Related to E-Commerce? |
|
|
261 | (1) |
|
|
262 | (1) |
|
|
262 | (1) |
|
|
263 | (1) |
|
Case 7.1 EC Application Allstate Is Using Knowledge Systems |
|
|
264 | (1) |
|
7.5 Intelligent Personal Assistants and Robot Advisers |
|
|
265 | (5) |
|
|
265 | (2) |
|
|
267 | (1) |
|
Other Personal Assistants |
|
|
267 | (1) |
|
|
268 | (1) |
|
Application Case 7.2: EC Application: Autonomous' Personal Robot |
|
|
268 | (2) |
|
7.6 The Internet of Things and E-Commerce |
|
|
270 | (3) |
|
|
270 | (1) |
|
The Structure of IoT Applications |
|
|
270 | (1) |
|
The Major Benefits of IoT |
|
|
271 | (1) |
|
|
271 | (1) |
|
|
271 | (1) |
|
Some Issues in Implementing the IoT |
|
|
272 | (1) |
|
7.7 Selective Demonstrations of IoT in Action |
|
|
273 | (12) |
|
A Sampler of Existing Applications |
|
|
273 | (1) |
|
Smart Homes and Appliances |
|
|
274 | (1) |
|
|
275 | (1) |
|
|
276 | (1) |
|
|
276 | (1) |
|
|
277 | (3) |
|
Closing Case: CNH Industrial Uses the Internet of Things to Excel |
|
|
280 | (1) |
|
|
281 | (4) |
|
8 Social Commerce: Foundations, Social Marketing, and Advertising |
|
|
285 | (40) |
|
Opening Case: Social Media Wants Your Marketing Dollars |
|
|
285 | (2) |
|
8.1 Social Commerce: Definitions and Evolution |
|
|
287 | (1) |
|
|
287 | (1) |
|
The Evolution of Social Commerce |
|
|
287 | (1) |
|
8.2 The Content of the Social Commerce Field |
|
|
288 | (2) |
|
The Landscape and Major Components of the Field |
|
|
288 | (1) |
|
|
289 | (1) |
|
|
289 | (1) |
|
|
290 | (1) |
|
8.3 The Benefits and Limitations of Social Commerce |
|
|
290 | (4) |
|
|
291 | (1) |
|
|
291 | (1) |
|
Benefits to Other Types of Enterprises |
|
|
292 | (1) |
|
The Social Business: An IBM Approach |
|
|
292 | (1) |
|
New or Improved Business Models |
|
|
293 | (1) |
|
Concerns and Limitations of Conducting Social Commerce |
|
|
293 | (1) |
|
8.4 Social Shopping: Concepts, Benefits, and Models |
|
|
294 | (11) |
|
Definitions and Drivers of Social Shopping |
|
|
294 | (2) |
|
Traditional E-Commerce Sites with Social Media Additions |
|
|
296 | (1) |
|
The Major Types and Models of Social Shopping |
|
|
296 | (2) |
|
Case 8.1 EC Application Polyvore A Trendsetter in Social Shopping |
|
|
298 | (1) |
|
|
299 | (1) |
|
Social Shopping Aids: From Recommendations to Reviews, Ratings, and Marketplaces |
|
|
300 | (2) |
|
Other Shopping Aids and Services |
|
|
302 | (1) |
|
Social Marketplaces and Direct Sales |
|
|
303 | (1) |
|
Shopping for Virtual Goods in a Virtual Economy |
|
|
304 | (1) |
|
Real-Time Online Shopping |
|
|
305 | (1) |
|
Social Shopping in the Near Future |
|
|
305 | (1) |
|
8.5 Social Advertising: From Viral Advertising to Microblogging and Other Promotions |
|
|
305 | (5) |
|
Social ads and Social Apps |
|
|
306 | (1) |
|
Viral (Word-of-Mouth) Marketing and Social Networking |
|
|
306 | (1) |
|
Using YouTube and Other Social Presentation Sites for Advertising |
|
|
307 | (1) |
|
Using Twitter as an Advertising and Marketing Tool |
|
|
307 | (1) |
|
Using Facebook for Advertising |
|
|
308 | (1) |
|
|
308 | (1) |
|
Other Innovative Ways to Advertise in Social Media |
|
|
308 | (2) |
|
8.6 Social Customer Service and CRM |
|
|
310 | (15) |
|
How Does Social Networking Empower Customers? |
|
|
310 | (1) |
|
|
310 | (1) |
|
How to Serve the Social Customers |
|
|
311 | (1) |
|
The Benefits of Social CRM |
|
|
312 | (1) |
|
Case 8.2 EC Application iRobot Uses Social Media for Multichannel CRM |
|
|
313 | (1) |
|
The Evolution of Social CRM |
|
|
314 | (1) |
|
Multidimensional Presentation SCRM |
|
|
314 | (1) |
|
Examples of Implementation of Social Customer Service and CRM |
|
|
314 | (3) |
|
Reputation Management System |
|
|
317 | (1) |
|
|
317 | (1) |
|
|
318 | (3) |
|
Closing Case: How Sony Uses Social Media for Improving CRM |
|
|
321 | (1) |
|
|
322 | (3) |
|
9 Social Enterprise and Other Social Commerce Topics |
|
|
325 | (36) |
|
Opening Case: Maximizing the Impact of Social Media with a Minimum of Effort in Mortgage Lending |
|
|
326 | (1) |
|
9.1 Social Business and Social Enterprise |
|
|
327 | (4) |
|
Definitions: Social Business and Social Enterprise |
|
|
327 | (1) |
|
|
328 | (1) |
|
The Benefits and Limitations of Enterprise Social Networking |
|
|
329 | (1) |
|
How Web 2.0 Tools Are Used by Enterprises |
|
|
330 | (1) |
|
9.2 Business-Oriented Public Social Networking |
|
|
331 | (1) |
|
|
332 | (1) |
|
9.3 Enterprise Social Networks |
|
|
332 | (5) |
|
Taxonomy of Social Enterprise Applications |
|
|
333 | (1) |
|
How Enterprise Social Networking Helps Employees and Organizations |
|
|
334 | (1) |
|
Support Services for Enterprise Social Networks |
|
|
334 | (1) |
|
How Companies Interface with Social Networking |
|
|
335 | (1) |
|
Patterns and Speed of Adoption |
|
|
336 | (1) |
|
9.4 Social Network-Based Job Markets |
|
|
337 | (2) |
|
|
337 | (1) |
|
Virtual Job Fairs and Recruiting Events |
|
|
338 | (1) |
|
Social Network Privacy and Job Search |
|
|
338 | (1) |
|
|
339 | (2) |
|
Entertainment and Social Networks |
|
|
339 | (1) |
|
Multimedia Presentation and Sharing Sites |
|
|
340 | (1) |
|
9.6 Social Games and Gamification |
|
|
341 | (3) |
|
|
341 | (1) |
|
The Business Aspects of Social Games |
|
|
342 | (1) |
|
Case 9.1 EC Application Pokemon GO |
|
|
342 | (1) |
|
|
343 | (1) |
|
|
343 | (1) |
|
9.7 Crowdsourcing and Crowdfunding |
|
|
344 | (4) |
|
Crowdsourcing as a Distributed Problem-Solving Enabler |
|
|
344 | (1) |
|
The Process of Crowdsourcing |
|
|
345 | (1) |
|
Successfully Deployed Crowdsourcing Systems: Some Representative Examples |
|
|
345 | (1) |
|
Case 9.2 EC Application Kickstarter |
|
|
346 | (1) |
|
|
347 | (1) |
|
9.8 Social Collaboration (Collaboration 2.0) |
|
|
348 | (13) |
|
Essentials of Social Collaboration |
|
|
348 | (3) |
|
The Future of Social Commerce |
|
|
351 | (1) |
|
|
352 | (1) |
|
|
352 | (3) |
|
Closing Case: LinkedIn---The Premier Public Business-Oriented Social Network |
|
|
355 | (2) |
|
|
357 | (4) |
|
Part IV EC Support Services |
|
|
|
10 Marketing and Advertising in E-Commerce |
|
|
361 | (42) |
|
Opening Case: IKEA Uses Mobile and Augmented Reality |
|
|
361 | (1) |
|
10.1 Online Consumer Behavior |
|
|
362 | (3) |
|
A Model of Online Consumer Behavior |
|
|
363 | (1) |
|
The Major Influential Factors |
|
|
364 | (1) |
|
Enhancing Customer Loyalty |
|
|
365 | (1) |
|
10.2 Personalization and Behavioral Marketing |
|
|
365 | (5) |
|
Personalization in E-Commerce |
|
|
366 | (1) |
|
Case 10.1 EC Application Using AI at The North Face |
|
|
367 | (1) |
|
Behavioral Marketing and Collaborative Filtering |
|
|
368 | (1) |
|
Case 10.2 EC Application Netflix Uses Technical and Social Systems so You Can Find Something to Watch |
|
|
369 | (1) |
|
10.3 Market Research for E-Commerce |
|
|
370 | (5) |
|
Objectives and Concepts of Online Market Research |
|
|
370 | (1) |
|
Representative Market Research Approaches |
|
|
371 | (3) |
|
Limitations of Online Market Research and How to Overcome Them |
|
|
374 | (1) |
|
Biometric and Smartphone Marketing Helps Market Research |
|
|
374 | (1) |
|
|
375 | (2) |
|
Overview of Web Advertising |
|
|
375 | (1) |
|
Basic Internet Advertising Terminology |
|
|
376 | (1) |
|
Why Internet Advertising? |
|
|
376 | (1) |
|
10.5 Online Advertising Methods |
|
|
377 | (10) |
|
|
377 | (1) |
|
|
378 | (1) |
|
Pop-Up and Similar-Type Ads |
|
|
378 | (2) |
|
Search Engine Advertisement and Optimization |
|
|
380 | (1) |
|
Google: The Online Advertising King |
|
|
381 | (4) |
|
Augmented Reality in Advertising |
|
|
385 | (1) |
|
Advertising in Chat Rooms and Forums |
|
|
385 | (1) |
|
Case 10.3 EC Application Supporting Marketing Campaigns with Software Systems |
|
|
386 | (1) |
|
10.6 Mobile Marketing and Advertising |
|
|
387 | (4) |
|
Mobile Marketing and Mobile Commerce |
|
|
387 | (2) |
|
Mobile Marketing Implementation Guidelines |
|
|
389 | (1) |
|
Tools to Support Mobile Advertisement |
|
|
389 | (1) |
|
|
390 | (1) |
|
|
390 | (1) |
|
10.7 Advertising Strategies and Promotions |
|
|
391 | (12) |
|
|
391 | (1) |
|
Other Advertising Strategies |
|
|
391 | (1) |
|
Localization in Advertising |
|
|
392 | (1) |
|
Developing an Online Advertising Plan |
|
|
393 | (1) |
|
|
394 | (1) |
|
|
395 | (4) |
|
Closing Case: Rolex Uses New Media Marketing |
|
|
399 | (1) |
|
|
400 | (3) |
|
11 E-Commerce Security and Fraud Issues and Protections |
|
|
403 | (54) |
|
Opening Case: Kansas Heart Hospital Becomes a Victim to Ransom |
|
|
404 | (1) |
|
11.1 The Information Security Problem |
|
|
405 | (5) |
|
|
405 | (2) |
|
Security Risks in Mobile Devices |
|
|
407 | (1) |
|
Cyberwars and Cyberespionage Across Borders |
|
|
407 | (1) |
|
The Drivers of EC Security Problems |
|
|
408 | (2) |
|
The Darknet and the Underground Economy |
|
|
410 | (1) |
|
11.2 Basic E-Commerce Security Issues and Landscape |
|
|
410 | (6) |
|
Basic Security Terminology |
|
|
411 | (1) |
|
The EC Security Battleground |
|
|
411 | (1) |
|
The Threats, Attacks, and Attackers |
|
|
411 | (2) |
|
The Targets of the Attacks in Vulnerable Areas |
|
|
413 | (1) |
|
|
414 | (1) |
|
The Defense: Defenders, Strategy, and Methods |
|
|
415 | (1) |
|
11.3 Technical Malware Attack Methods: From Viruses to Denial of Service |
|
|
416 | (4) |
|
Technical and Nontechnical Attacks: An Overview |
|
|
416 | (1) |
|
The Major Technical Attack Methods |
|
|
416 | (1) |
|
Malware (Malicious Software): Viruses, Worms, and Trojan Horses |
|
|
416 | (3) |
|
|
419 | (1) |
|
11.4 Nontechnical Methods: From Phishing to Spam and Fraud |
|
|
420 | (9) |
|
Social Engineering and Fraud |
|
|
421 | (1) |
|
|
421 | (2) |
|
Fraud and Scams on the Internet |
|
|
423 | (1) |
|
Top 10 Attacks and Remedies |
|
|
424 | (1) |
|
Identity Theft and Identify Fraud |
|
|
425 | (1) |
|
|
425 | (1) |
|
|
425 | (2) |
|
|
427 | (1) |
|
|
427 | (1) |
|
Social Networking Makes Social Engineering Easy |
|
|
427 | (1) |
|
|
428 | (1) |
|
11.5 The Information Assurance Model and Defense Strategy |
|
|
429 | (2) |
|
Confidentiality, Integrity, and Availability |
|
|
429 | (1) |
|
Authentication, Authorization, and Nonrepudiation |
|
|
429 | (1) |
|
E-Commerce Security Strategy |
|
|
430 | (1) |
|
The Defense Side EC Systems |
|
|
430 | (1) |
|
11.6 Defending Information Systems and E-Commerce |
|
|
431 | (7) |
|
The Defense I Access Control, Encryption, and PKI |
|
|
431 | (3) |
|
The Defense II Securing E-Commerce Networks |
|
|
434 | (1) |
|
The Defense III General Controls, Spam, Pop-Ups, and Social Engineering Controls |
|
|
435 | (3) |
|
11.7 Consumer and Seller Protection from Online Fraud |
|
|
438 | (4) |
|
Consumer (Buyer) Protection |
|
|
438 | (2) |
|
Seller (Merchant) Protection |
|
|
440 | (1) |
|
Protecting Marketplaces and Social Networking Services |
|
|
441 | (1) |
|
Protecting Both Buyers and Sellers: Using Electronic Signatures and Other Security Features |
|
|
441 | (1) |
|
11.8 Implementing Enterprise wide E-Commerce Security |
|
|
442 | (15) |
|
The Drivers of EC Security Management |
|
|
442 | (1) |
|
Senior Management Commitment and Support |
|
|
442 | (1) |
|
EC Security Policies and Training |
|
|
443 | (1) |
|
EC Risk Analysis and Ethical Issues |
|
|
444 | (1) |
|
Why Is It Difficult to Stop Internet Crime? |
|
|
444 | (1) |
|
Protecting Mobile Devices and Mobile Apps |
|
|
445 | (1) |
|
|
446 | (1) |
|
|
446 | (5) |
|
Closing Case: How Dyn Was Attacked by DDOS? |
|
|
451 | (1) |
|
|
452 | (5) |
|
12 Electronic Commerce Payment Systems |
|
|
457 | (44) |
|
Opening Case: Cross-Border EC---Costco Partners with China's Tmall |
|
|
457 | (4) |
|
12.1 Changing Retail Landscape |
|
|
461 | (5) |
|
|
461 | (1) |
|
Cash Versus Non-cash Transactions |
|
|
461 | (2) |
|
|
463 | (1) |
|
Implications for EC Payments |
|
|
464 | (1) |
|
|
465 | (1) |
|
12.2 Using Payment Cards Online |
|
|
466 | (3) |
|
|
466 | (1) |
|
|
466 | (2) |
|
Fraudulent Card Transactions |
|
|
468 | (1) |
|
|
469 | (4) |
|
Types of Smart Cards: Contact and Contactless |
|
|
470 | (1) |
|
|
470 | (1) |
|
Applications of Smart Cards |
|
|
471 | (2) |
|
|
473 | (3) |
|
|
473 | (1) |
|
Micropayment Options and Costs |
|
|
474 | (1) |
|
Case 12.1 EC Application: Innovative Credit Card Micropayments for the Korean Metropolitan Unified Fare System |
|
|
474 | (2) |
|
12.5 PayPal and Other Third-Party Payment Gateways |
|
|
476 | (2) |
|
|
476 | (1) |
|
Other Third-Party Gateways |
|
|
477 | (1) |
|
|
478 | (5) |
|
|
478 | (1) |
|
Mobile Consumer Payments: Wallets, Clouds, and Loops |
|
|
479 | (3) |
|
Case 12.2 EC Application Using the Square Magstripe Reader |
|
|
482 | (1) |
|
12.7 Digital and Virtual Currencies |
|
|
483 | (18) |
|
Types of Currencies: Physical and Digital |
|
|
483 | (1) |
|
Bitcoin and Other Cryptocurrencies |
|
|
484 | (5) |
|
|
489 | (1) |
|
|
490 | (5) |
|
|
495 | (2) |
|
|
497 | (4) |
|
13 Order Fulfillment Along the Supply Chain in e-Commerce |
|
|
501 | (36) |
|
Opening Case: How Amazon.Com Fulfills Orders |
|
|
502 | (2) |
|
13.1 Order Fulfillment and Logistics: An Overview |
|
|
504 | (3) |
|
Basic Concepts of Order Fulfillment and Logistics |
|
|
504 | (1) |
|
The EC Order Fulfillment Process and Elements |
|
|
505 | (1) |
|
|
506 | (1) |
|
Order Fulfillment and the Supply Chain |
|
|
506 | (1) |
|
13.2 Order Fulfillment in Make-to-Order (MTO) and Mass Customization |
|
|
507 | (5) |
|
Mass Customization, Make-to-Order, and Assemble-to-Order |
|
|
507 | (1) |
|
Case 13.1 EC Application Dell's World-Class Supply Chain and Order Fulfillment System |
|
|
508 | (2) |
|
Make-to-Order and Assemble-to-Order |
|
|
510 | (1) |
|
Case 13.2 EC Application Feetz Inc. Is Using 3D for Mass Customization in e-Commerce |
|
|
511 | (1) |
|
13.3 Warehousing, Robots, and Warehouse Management Systems |
|
|
512 | (2) |
|
Using Robots (Bots) in Warehouses |
|
|
513 | (1) |
|
Warehouse Management System (WMS) |
|
|
514 | (1) |
|
13.4 Delivery to Customers: From Robots to Drones |
|
|
514 | (3) |
|
Speeding Up Deliveries: From Same Day to a Few Hours |
|
|
514 | (3) |
|
13.5 Problems in Order Fulfillment along Supply Chains |
|
|
517 | (1) |
|
13.6 Solutions for Order Fulfillment Problems Along the Supply Chain |
|
|
518 | (2) |
|
Improvements in the Order-Taking Activity |
|
|
519 | (1) |
|
Changing the Structure and Process of the Supply Chain |
|
|
519 | (1) |
|
Integrated Global Logistics Program |
|
|
520 | (1) |
|
Partnering Efforts and Outsourcing Logistics |
|
|
520 | (1) |
|
Supply Chain Segmentation |
|
|
520 | (1) |
|
13.7 RFID as a key Enabler in Supply Chain Management |
|
|
520 | (4) |
|
|
520 | (2) |
|
Case 13.3 EC Application: FID Supports Macy's Multichannel Strategy |
|
|
522 | (1) |
|
RFID Applications in the Supply Chain Around the Globe |
|
|
523 | (1) |
|
13.8 Other Order Fulfillment Topics |
|
|
524 | (13) |
|
Handling Returns (Reverse Logistics) |
|
|
524 | (1) |
|
|
525 | (1) |
|
Order Fulfillment in Services |
|
|
525 | (1) |
|
Innovative e-Fulfillment Strategies |
|
|
526 | (1) |
|
|
526 | (1) |
|
|
527 | (3) |
|
Closing Case: Cross-Border EC (Partnering with Tmall Global) |
|
|
530 | (3) |
|
|
533 | (4) |
|
Part V E-Commerce Strategy and Implementation |
|
|
|
14 EC Strategy, Globalization, SMEs, and Implementation |
|
|
537 | (36) |
|
Opening Case: Telstra Corporation Helps Its Corporate Customers Justify EC Initiatives |
|
|
537 | (2) |
|
14.1 Organizational Strategy: Concepts and Overview |
|
|
539 | (7) |
|
Strategy and Performance Cycle |
|
|
540 | (1) |
|
|
541 | (1) |
|
|
542 | (1) |
|
|
543 | (1) |
|
|
544 | (1) |
|
Performance Improvement and Innovations |
|
|
545 | (1) |
|
14.2 Why Justify E-Commerce and Social Media Investments? How Can They Be Justified? |
|
|
546 | (5) |
|
Increased Pressure for Financial Justification |
|
|
546 | (1) |
|
Other Reasons Why EC and Social Media Justification is Needed |
|
|
546 | (1) |
|
EC Investment Categories and Benefits |
|
|
547 | (1) |
|
How Is an EC or Social Media Investment Justified? |
|
|
547 | (1) |
|
What Needs to Be Justified? When Should Justification Take Place? |
|
|
547 | (1) |
|
Using Metrics in EC and Social Media Justification |
|
|
548 | (1) |
|
Case 14.1 EC Application Aldi Supermarket Trying E-Commerce in the United Kingdom |
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|
549 | (1) |
|
|
550 | (1) |
|
The Process of Justifying EC and IT Projects |
|
|
550 | (1) |
|
14.3 A Strategy for Global E-Commerce and Social Media |
|
|
551 | (4) |
|
Benefits and Extent of Global Operations |
|
|
551 | (1) |
|
Barriers to Global E-Commerce |
|
|
551 | (3) |
|
Breaking Down the Barriers to Global E-Commerce |
|
|
554 | (1) |
|
14.4 Strategy for Small- and Medium-Sized Enterprises |
|
|
555 | (3) |
|
Case 14.2 EC Application Website Builders |
|
|
556 | (1) |
|
|
556 | (1) |
|
Resources to Support SME Activities in EC and Social Media |
|
|
557 | (1) |
|
|
557 | (1) |
|
14.5 The Implementation Landscape |
|
|
558 | (2) |
|
The Major Implementation Factors |
|
|
558 | (1) |
|
Case 14.3 EC Application E-Commerce Builders |
|
|
559 | (1) |
|
14.6 Development Strategies for E-Commerce and Social Media Projects |
|
|
560 | (3) |
|
In-House Development: Insourcing |
|
|
560 | (1) |
|
Insourcing with Applications or Tools |
|
|
561 | (1) |
|
Outsourcing Development and Implementation |
|
|
561 | (1) |
|
Case 14.4 EC Application Would You Build an App Online? |
|
|
562 | (1) |
|
Selecting a Development Option |
|
|
562 | (1) |
|
14.7 Opportunities for Success in E-Commerce and Social Media and Avoiding Failure |
|
|
563 | (10) |
|
Factors that Determine E-Commerce and Social Media Success |
|
|
563 | (1) |
|
E-Commerce and Social Media Successes |
|
|
564 | (1) |
|
Cultural Differences in EC and Social Media Successes and Failures |
|
|
565 | (1) |
|
|
566 | (1) |
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|
566 | (3) |
|
Closing Case: Battle of the B2C Titans |
|
|
569 | (1) |
|
|
570 | (3) |
|
15 E-Commerce: Regulatory, Ethical, and Social Environments |
|
|
573 | (40) |
|
Opening Case: Fake News: The Austin, Texas, Fiasco |
|
|
574 | (1) |
|
15.1 Ethical Challenges and Guidelines |
|
|
575 | (2) |
|
Ethical Principles and Guidelines |
|
|
575 | (1) |
|
|
575 | (1) |
|
EC Ethical and Legal Issues |
|
|
576 | (1) |
|
15.2 Intellectual Property Law and Copyright Infringement |
|
|
577 | (3) |
|
Intellectual Property in E-Commerce |
|
|
577 | (2) |
|
Protecting Intellectual Property on Websites |
|
|
579 | (1) |
|
15.3 Privacy Rights, Protection, and Free Speech |
|
|
580 | (7) |
|
|
580 | (1) |
|
Social Networks Changing the Landscape of Privacy and Their Protection |
|
|
580 | (1) |
|
Privacy Rights and Protection |
|
|
581 | (1) |
|
Free Speech Online Versus Privacy Protection |
|
|
582 | (1) |
|
The Price of Protecting an Individual's Privacy |
|
|
583 | (1) |
|
Case 15.1 EC Application: School Administrators Used Webcams to Spy on Students at Home |
|
|
583 | (1) |
|
|
583 | (1) |
|
How Information About Individuals Is Collected and Used Online |
|
|
583 | (2) |
|
Privacy Protection by Information Technologies |
|
|
585 | (1) |
|
Privacy Issues in Web 2.0 Tools and Social Networks |
|
|
585 | (1) |
|
Privacy Protection by Ethical Principles |
|
|
586 | (1) |
|
Privacy Protection in Countries Other Than the United States |
|
|
586 | (1) |
|
15.4 Other EC Legal Issues |
|
|
587 | (3) |
|
Selected Legal and Regulatory Environment: E-Discovery and Cyberbullying |
|
|
587 | (3) |
|
15.5 Fake Content on the Web |
|
|
590 | (3) |
|
|
590 | (1) |
|
Other Fake Content Types and Activities on the Internet |
|
|
590 | (1) |
|
|
590 | (1) |
|
Difficulties Controlling Fake Content |
|
|
591 | (1) |
|
Tips for Analyzing and Dealing with Various Types of Fake News |
|
|
592 | (1) |
|
15.6 Public Policy, Taxation, and Political Environments |
|
|
593 | (1) |
|
|
593 | (1) |
|
Taxation of EC Transactions in the United States |
|
|
593 | (1) |
|
Internet Censorship by Countries |
|
|
594 | (1) |
|
15.7 Societal Issues and Green EC |
|
|
594 | (5) |
|
|
595 | (1) |
|
|
595 | (1) |
|
Does EC Increase Unemployment? |
|
|
596 | (1) |
|
|
596 | (2) |
|
|
598 | (1) |
|
15.8 The Future of E-Commerce |
|
|
599 | (14) |
|
Some Key Factors for the Future of E-Commerce |
|
|
599 | (1) |
|
New Trends That Are Shaping the Future of B2C |
|
|
600 | (1) |
|
|
600 | (1) |
|
Integrating the Marketplace with the Marketspace |
|
|
601 | (1) |
|
|
601 | (1) |
|
|
601 | (1) |
|
Future Technological Trends that May Accelerate the Speed of E-Commerce |
|
|
602 | (1) |
|
Future Trends That Are Limiting the Spread of EC |
|
|
602 | (1) |
|
|
602 | (1) |
|
|
602 | (1) |
|
Enjoy Some Interesting Videos About the Future of E-Commerce |
|
|
603 | (1) |
|
|
603 | (1) |
|
|
604 | (4) |
|
Closing Case: The Pirate Bay and the Future of File Sharing |
|
|
608 | (2) |
|
|
610 | (3) |
Glossary |
|
613 | (12) |
Index |
|
625 | |