Entitled Opinions: Doxa After Digitality [Hardback]

"Many of our most urgent contemporary issues-demagoguery, disinformation, white ethno-nationalism-compel us to take opinions seriously. And social media has taught us that everyone is entitled to their own opinion. But what constitutes an opinion, and how do those definitions change? In "Entitled Opinions: Doxa After Digitality," Caddie Alford has fashioned an expansive and affirmative theory of opinions for the age of social media. To address these issues, "Entitled Opinions" recuperates the ancient Greek term for opinion: doxa. While doxa is often translated as "opinion" or "belief," the term originally harbored many other connotations, such as fame, reputation, and expectations. These shadings complicate simplistic notions of what opinions are and what they can do. Just as digitality has transformed what constitutes "truth," so too has social media transformed the very notion of opinions. In the context of social media, opinions are now seen as ill-informed preferences that divide people from one another. "Doxa" and its interpretive contexts help shed some of the baggage associated with opinions while signaling more useful lines of inquiry. Repurposing "doxa" recovers the nuance and rhetorical utility of opinions while attempting to make sense of how opinions are trafficked in social media. Commonplace imperatives such as "he tells it like it is" or newer, digital imperatives such as #BlackLivesMatter may seem straightforward on the surface, but haptics, emoji, and "like" buttons betray and lay bare collective assumptions about how opinions in the digital realm function. "Entitled Opinions" argues that because doxa are the virtual tickets to participation in online culture and politics more broadly, social media and opinion have become synonymous. Thus, it is all the more crucial that we scrutinize the interfaces, platforms, coding, syntax, and network architecture that determine how persuasion operates, how reputations sway, and what moments are deemed Instaworthy or worth remembering. In a world that says, "don't read the comments," this book reads the comments, so to speak, taking content that could be thrown away for any number of reasons and alchemizing judgments into implications. Each chapter in the book draws together key rhetorical concepts, current scholarship on opinions, and digital media entanglements. The first chapter lays out one of the book's more critical takeaways: while "opinion" gets reflexively figured in an opinion/fact binary, social media has shown that it is imperative to think and operate in terms of a spectrum of opinions, from reputable to less reputable. These gradations are multifaceted and susceptible to interventions-in the past, those interventions were experts; today, those interventions are algorithms. Each subsequent chapter illuminates opinions in terms of humanistic inquiries that speak to a diverse range of audiences: sociality; infrastructure; bodies; time; and, finally, invention. These chapters put opinions into conversation with algorithms, infrastructure, the rise of digital illiteracy, virality, and digital activism to highlight the digital constraints placed on opinions as well as the creative and evasive ways opinions exceed those constraints. Social media tricks us into thinking opinions are straightforward, isolating, and universal. "Entitled Opinions," however, suggests ways for social media users recuperate and reclaim the place of opinions in the digital sphere"--

"An expansive and detailed reconsideration of what counts as an opinion in the age of social media"--