"This international case study book provides 28 expertly curated case studies on entrepreneurship and innovation in tourism, each with detailed implementation instructions for the instructor to maximise student participation and learning. With reflectivequestions throughout to aid both in-class discussion and self-study, this book is an ideal study resource for use in higher and vocational education, and its unique, teaching-led approach positions it as a vital study tool for instructors and students alike"--
This international case study book provides 28 expertly curated case studies on entrepreneurship and innovation in tourism, each with detailed implementation instructions for the instructor to maximise student participation and learning.
This international case study book provides 28 expertly curated case studies on entrepreneurship and innovation in tourism, each with detailed implementation instructions for the instructor to maximise student participation and learning.
The dynamic characteristic of the tourism industry under the influence of micro and macro environment factors requires future professionals to be equipped with appropriate skills and competencies to deal with change and development in real-life practices. Curated and developed by industry experts and practitioners, these case studies embody real-world scenarios with the aim of best preparing students for their future careers. This compelling set of case studies explores the dynamics of entrepreneurship in global context, analyses emerging markets and new business models, and elicits the implications of innovation and entrepreneurship in different contexts and within a transdisciplinary perspective. The cases illustrate innovation and entrepreneurship as an accelerator of tourism growth and development, under a sustainable perspective.
With reflective questions throughout to aid both in-class discussion and self-study, this book is an ideal study resource for use in higher and vocational education, and its unique, teaching-led approach positions it as a vital study tool for instructors and students alike.
Recenzijas
"The book Entrepreneurial Innovation in the International Business of Tourism, edited by Marķa Jesśs Jerez-Jerez and Pantea Foroudi, stands as an exemplar in the realm of tourism studies. Seamlessly interweaving empirical research with profound insights, Jerez-Jerez and Foroudi shed light on the complexities of today's dynamic tourism landscape. Each chapter, penned by experts in the field, delves into diverse geographies, cultural nuances, and innovative approaches to sustainable tourism practices. The book's comprehensive examination of technologies, sustainability concerns, and entrepreneurial strategies offers both academics and industry professionals a roadmap for navigating the intricate terrain of international tourism. I wholeheartedly endorse this meticulously crafted volume as a seminal resource, destined to influence the discourse and practice of global tourism for the foreseeable future."
Prof. T.C. Melewar, Professor of Marketing and Strategy, Middlesex University
"The book, Entrepreneurial Innovation in the International Business of Tourism, edited by Marķa Jesśs Jerez-Jerez and Pantea Foroudi, is a comprehensive and forward-looking exploration of entrepreneurial innovation in the ever-evolving tourism and hospitality sector. The authors provide fresh insights into the emerging trends and the multifaceted dynamics of entrepreneurial innovation by taking consideration of factors such as policy, society, sustainability, and technology. This book not only offers a rich theoretical foundation but also provides practical insights through numerous case studies. As a unique and timely addition to the literature, it serves as an invaluable resource and inspiration for students, researchers, academics, and industry practitioners."
Prof. Yan, Professor of Information Systems, University of Bedfordshire
Introduction: Entrepreneurial Innovation in the International Business
of Tourism. Section 1: Strategies and Insights for Emerging Markets.
1.
Exploring the Tourism Potential and Innovative Contributions of Social
Enterprises in South-East Nigeria.
2. Exploring Destination Managers
Approach to Shock Advertising: The Case of Southeast Asian Countries and
Turkey.
3. Post-Brexit Tourism: Customer Perspectives. Section 2: Sustainable
Practices and Environmental Considerations.
4. Environmental Sustainability
in the Tourism Sector.
5. Water Use in Tourism.
6. Smart Tourism: Advancing
Sustainable Smart Tourism by a Critical Analysis of the Disparity Between
the Factors Driving Consumer Decision-Making and the Offerings and Challenges
within the Industry. Section 3: Innovations, Technologies and Branding in
Tourism.
7. Immersive Technology in Tourism: Applications of Immersive
Technologies and Impacted Tourism Experience.
8. Destination Branding
Authenticity: Building Relationship Orientation Among Visitor Attractions,
Tourism and Millenials.
9. Unleashing Innovation Through Internal Branding
and Resident Involvement.
10. Transport: Digital Trends. Section 4:
Management, Policy and Research Insights in Tourism.
11. Managing Cultural
Diversity and Communication Inside the Tourism Industry.
12. Changing
Government Attitudes: Development and Management of New Knowledge on Security
and Safety in Tourism.
13. Synergies to Promote Successful PMI in the Tourism
Industry.
14. Entrepreneurship in Tourism and Hospitality Research: A
Bibliometric Analysis.
Marķa Jesśs Jerez-Jerez is Senior in International Business at the University of Bedfordshire. Maria received her PhD in Business Management from Middlesex University, London, UK. She has a Master of Arts degree in International Hotel and Restaurant Management from London Metropolitan University, UK, and a Bachelor of Science degree in Hospitality and Tourism, Madrid, Spain. She worked in the hotel and tourism industry in various functional areas and managerial roles before becoming an educator.
Pantea Foroudi, Brunel University, London, UK, is the Business Manager and Solution Architect at Foroudi Consultancy, as well as a member of Brunel University London. Her primary research interest has focused on consumer behaviour from a multidisciplinary approach, with a particular focus on the concept of customer perception and its effect on corporate brand identity, design, sustainable development goals (SDGs). Pantea has published widely in international academic journals such as the British Journal of Management, Journal of Business Research, and European Journal of Marketing. She is the associate/senior/editor of the International Journal of Hospitality Management, Journal of Business Research, International Journal of Hospitality Management, International Journal of Management Reviews, International Journal of Contemporary Hospitality Management and more.
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