| Preface |
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xvi | |
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PART I: ANALYSIS AND ARGUMENT |
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1 | (82) |
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2 | (28) |
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Understanding Texts Rhetorically |
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3 | (1) |
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4 | (1) |
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Understanding Visual Rhetoric |
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5 | (1) |
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Analyzing Texts Rhetorically |
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5 | (5) |
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7 | (3) |
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Strategies for Analyzing Persuasive Texts |
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10 | (11) |
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Analyzing Editorial Cartoons |
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11 | (1) |
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Practicing Rhetorical Analysis |
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12 | (1) |
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Reading: Samuel P. Huntington, ``Under God'' |
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13 | (3) |
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Reading: Doug Marlette, ``I Was a Tool of Satan'' |
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16 | (5) |
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Writing a Rhetorical Analysis |
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21 | (6) |
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Developing a Thesis Statement |
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21 | (3) |
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Student Writing: Jason Benhaim, ``Tapping into the American Psyche'' |
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24 | (3) |
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Turning to Texts of Your Choice |
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27 | (1) |
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28 | (2) |
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Understanding Strategies of Persuasion |
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30 | (23) |
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Analyzing Ads as Arguments |
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31 | (3) |
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Reading: Seth Stevenson, ``You and Your Shadow'' |
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33 | (1) |
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Understanding the Rhetorical Appeals |
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34 | (14) |
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35 | (2) |
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37 | (1) |
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38 | (3) |
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Exaggerated Uses of Pathos |
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41 | (3) |
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Appeals to Character and Authority |
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44 | (2) |
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46 | (1) |
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Exaggerated Ethos Through Parody |
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47 | (1) |
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48 | (2) |
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Using Strategies of Persuasion |
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50 | (3) |
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50 | (3) |
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53 | (30) |
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Understanding the Canons of Rhetoric |
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54 | (1) |
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54 | (4) |
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58 | (4) |
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62 | (5) |
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62 | (1) |
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Choosing a Rhetorical Stance |
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63 | (1) |
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Titles, Introductions, and Conclusions |
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64 | (3) |
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Crafting a Position Paper |
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67 | (12) |
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Student Writing: Angela Rastegar, Position papers |
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68 | (2) |
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Writing Multiple Sides of an Argument |
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70 | (3) |
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Synthesizing Multiple Perspectives |
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73 | (1) |
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Reading: Nora Ephron, ``The Boston Photographs'' |
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73 | (6) |
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Constructing Your Own Argument |
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79 | (1) |
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79 | (4) |
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PART II: RESEARCH ARGUMENTS |
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83 | (94) |
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Planning and Proposing Research Arguments |
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84 | (25) |
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Asking Research Questions |
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85 | (3) |
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Constructing a Research Log |
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86 | (1) |
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Student Writing: Felicia Cote, Research log (excerpt) |
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87 | (1) |
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88 | (3) |
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Bringing your Topic into focus |
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91 | (5) |
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92 | (1) |
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92 | (4) |
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Planning your Research through Writing |
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96 | (2) |
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Freewriting about Your Research Topic |
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96 | (1) |
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Student Writing: Bries Deerrose, Research Freewrite |
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96 | (2) |
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Drafting a Research Proposal |
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98 | (8) |
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Student Writing: Susan Zhang, ``Little Photoshop of Horrors?'' |
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99 | (4) |
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Drafting the Research Hypothesis |
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103 | (2) |
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Student Writing: Tommy Tsai, Working Hypothesis |
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105 | (1) |
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Student Writing: Tommy Tsai, Final Reflection Letter (excerpt) |
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106 | (1) |
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Planning Your Own Research Project |
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106 | (1) |
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106 | (3) |
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Finding and Evaluating Research Sources |
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109 | (30) |
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111 | (1) |
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112 | (1) |
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Primary and Secondary Sources |
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113 | (5) |
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114 | (2) |
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Searching for Secondary Sources |
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116 | (2) |
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118 | (14) |
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119 | (4) |
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Evaluating Library and Database Sources |
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123 | (5) |
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Student Writing: Sean Bruich, Field research inquiry letter |
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128 | (1) |
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Evaluating Fieldwork and Statistics |
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129 | (3) |
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Creating a Dialogue with Your Sources |
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132 | (2) |
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Student Writing: Amanda Johnson, Dialogue of Sources (excerpt) |
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133 | (1) |
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Note Taking and Annotated Bibliographies |
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134 | (3) |
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Student Writing: Carly Geehr, Visual Annotated Bibliography |
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136 | (1) |
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Implementing Your Research Skills |
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137 | (1) |
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137 | (2) |
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Organizing and Writing Research Arguments |
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139 | (38) |
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Organizing Your Draft in Visual Form |
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140 | (2) |
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Learning Outline Strategies |
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142 | (6) |
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Student Writing: Lee-Ming Zen, Outline: ``Finding the Woman Who Never Was'' |
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144 | (4) |
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Outlines with Subheads and Transitions |
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148 | (4) |
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Student Writing: Dexian Cai, Research Paper Outline |
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149 | (3) |
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Spotlight on Your Argument |
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152 | (1) |
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153 | (3) |
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Integrating, Not Inserting, Quotations |
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154 | (2) |
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Documentation During Integration |
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156 | (1) |
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Drafting Your Research Argument |
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156 | (6) |
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157 | (1) |
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Collaboration Through Peer Review |
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157 | (2) |
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Student Writing: Sunthar Premakumar, Draft: ``Bollywood Sing-Along'' |
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159 | (3) |
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162 | (12) |
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Revision as a Continual Process |
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173 | (1) |
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174 | (1) |
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175 | (2) |
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PART III: DESIGN, DELIVERY, AND DOCUMENTATION |
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177 | (86) |
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178 | (28) |
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Understanding Document Design and Decorum |
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179 | (1) |
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Understanding Academic Writing Conventions |
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180 | (4) |
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Integrating Images in Academic Writing |
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181 | (1) |
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Design of Academic Papers |
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182 | (1) |
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Student Writing: Allison Woo, ``Slaying the Dragon'' (excerpt) |
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183 | (1) |
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Tools of Design for Academic Audiences |
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184 | (3) |
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184 | (1) |
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Student Writing: David Pinner, Research abstract |
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185 | (1) |
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185 | (1) |
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Student Writing: Molly Cunningham, Research bio |
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185 | (1) |
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Student Writing: David Pinner, Research bio |
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186 | (1) |
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Combining Visual and Verbal Design Elements |
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187 | (7) |
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Designing Arguments for Public Audiences |
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188 | (1) |
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Student Writing: Ashley Mullen, Newsletter |
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189 | (1) |
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Student Writing: Gene Ma and Chris Couvelier, Nonprofit Website (excerpts) |
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190 | (1) |
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Formatting Writing for Audiences |
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191 | (1) |
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Reading: Greenpeace, ``What's Wrong with the Body Shop?'' |
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191 | (3) |
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Designing Visual Arguments |
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194 | (10) |
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195 | (1) |
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Student Writing: Carrie Tsosie, ``Alternative Energy for Whom?'' |
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196 | (1) |
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196 | (2) |
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Student Writing: Ye Yuan, ``Looking through the Lens'' |
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198 | (1) |
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199 | (2) |
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Student Writing: Sarah Douglas, Website |
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201 | (1) |
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Making a Multimedia Montage |
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202 | (1) |
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Student Writing: Yang Shi, Photo montage |
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203 | (1) |
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Designing Your Own Arguments |
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204 | (1) |
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205 | (1) |
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206 | (28) |
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Understanding the Branches of Oratory |
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207 | (1) |
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Audience, Purpose, and Persona |
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208 | (2) |
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Transforming Research into a Presentation |
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210 | (8) |
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211 | (1) |
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211 | (1) |
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Student Writing: Tommy Tsai, Presentation outline |
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212 | (1) |
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212 | (2) |
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214 | (1) |
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Student Writing: Susan Zhang, Presentation script |
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214 | (4) |
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Considering Strategies of Design |
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218 | (1) |
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Using Visuals Rhetorically |
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219 | (6) |
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Writing for Poster Sessions |
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219 | (1) |
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Student Writing: Tanja Haj-Hassan, Carlos Ortiz, and Jonathan Hwang, Research posters |
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220 | (1) |
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Writing for PowerPoint or Slide-Based Presentations |
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220 | (2) |
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Possibilities for PowerPoint |
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222 | (1) |
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Student Writing: Natalie Farrell, Tracy Hadnott, Sarah Trube, Morgan Springer, and Kavi Vyas, Presentation slides |
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223 | (2) |
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Choosing Methods of Delivery |
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225 | (3) |
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Practicing Your Presentation |
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228 | (3) |
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Anticipating Problems and the Question-and-Answer Session |
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229 | (1) |
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Documenting Your Presentation |
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230 | (1) |
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Creating Your Own Presentation |
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231 | (1) |
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231 | (3) |
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Documentation and Plagiarism |
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234 | (29) |
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Rhetorical Imitation and Intellectual Property |
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235 | (1) |
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236 | (3) |
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Avoiding Unitentional Plagiarism |
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237 | (1) |
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Student Writing: Michael Rothenberg, Research log (excerpt) |
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237 | (1) |
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Reading: Doris Kearns Goodwin, ``How I Caused That Story'' |
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238 | (1) |
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Understanding Documentation Style |
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239 | (4) |
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Documentation as Cross-Referencing |
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240 | (1) |
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Using Notes for Documentation |
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241 | (2) |
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MLA-Style Works Cited Lists |
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243 | (9) |
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Student Writing: Sunthar Premakumar, Works Cited and Consulted List |
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243 | (2) |
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Student Writing: Dexian Cai, Works Cited |
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245 | (1) |
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Documentation for Print and Online Sources |
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246 | (3) |
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Documentation for Visual, Audio, and Multimedia Sources |
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249 | (2) |
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Copyright and Citing Sources |
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251 | (1) |
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Student Paper in MLA Style |
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252 | (10) |
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Student Writing: Tanner Gardner, ``Show Me the Money! The Globalization of the NBA'' |
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252 | (10) |
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Documentation for Your Paper |
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262 | (1) |
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263 | (392) |
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264 | (63) |
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265 | (32) |
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Susie Orbach, ``Fat Is an Advertising Issue'' |
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268 | (4) |
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John Riviello, ``What If Barbie Was an Actual Person?'' |
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272 | (1) |
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Mim Udovitch, ``A Secret Society of the Starving'' |
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273 | (7) |
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National Eating Disorder Association, ``Get Real'' |
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280 | (1) |
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Susan McClelland, ``Distorted Images: Western Cultures are Exporting Their Dangerous Obsession with Thinness'' |
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281 | (2) |
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Charles Atlas, ``The Insult That Made a Man Out of `Mac''' |
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283 | (1) |
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Harrison Pope, Jr., Robert Olivardia, Amanda Gruber, and John Borowieki, ``Evolving Ideals of Male Body Image as Seen through Action Toys'' |
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284 | (8) |
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Kim Franke-Folstad, ``G.I. Joe's Big Biceps are Not a Big Deal'' |
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292 | (1) |
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National Public Radio, ``Cultural Differences Seen in Male Perceptions of Body Image'' |
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293 | (4) |
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Perspectives on the Issue |
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297 | (1) |
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297 | (1) |
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298 | (27) |
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Margo DeMello, ``'Not Just for Bikers Anymore': Popular Representations of American Tattooing'' |
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300 | (12) |
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PETA, ``Think Ink, Not Mink'' |
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312 | (1) |
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Michael Atkinson, ``Tattooed'' |
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312 | (1) |
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George Bodarky, ``Tattooing Their Grief'' |
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313 | (4) |
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Shirin Neshat, ``Women of Allah: Rebellious Silence'' |
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317 | (1) |
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Marjane Satrapi, ``The Veil'' |
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318 | (1) |
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Ruth LaFerla, ``Wearing Their Beliefs on Their Chests'' |
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319 | (3) |
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Mary is My Homegirl T-shirt |
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322 | (1) |
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Paul Mitchell, ``Faith and Fashion'' |
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323 | (2) |
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Perspectives on the Issue |
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325 | (1) |
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326 | (1) |
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327 | (63) |
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Engineering a Better Athlete |
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328 | (22) |
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Bill Day, James Casciari, and Gary Varvel, Steroids Cartoons |
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329 | (1) |
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Steven Shapin, ``Clean Up Hitters: The Steroid Wars and the Nature of What's Natural'' |
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330 | (4) |
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Claudia Dreifus, ``Olympian Talent, and a Little Artificial Help: A Conversation with Thomas H. Murray'' |
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334 | (4) |
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CBS News Interactive, ``Chart: Olympic Drug Testing'' |
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338 | (1) |
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Mike Sokolove, ``Drug in Sport: The Shape to Come'' |
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339 | (7) |
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Andrew Tilin, ``Ready, Set, Mutate!'' |
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346 | (3) |
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Speedo, Fastskin Advertisement |
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349 | (1) |
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Perspectives on the Issue |
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350 | (1) |
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351 | (1) |
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Global Sports and National Identity |
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351 | (20) |
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Emma Wensing, ``Olympics in an Age of Global Broadcasting'' |
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352 | (3) |
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Thomas Jones, ``Ode to Maradona: Falklands' Revenge'' |
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355 | (1) |
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Courtney Angela Brkic, ``Group Therapy: A Nation Is Born'' |
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355 | (2) |
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Gideon Mendel and Themba Hadebe, ``Heads-up Move'' |
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357 | (1) |
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David Leonard, ``Yo Yao! What Does the `Ming Dynasty' Tell Us about Race and Transnational Diplomacy in the NBA?'' |
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358 | (4) |
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Fine Line, The Year of the Yao |
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362 | (1) |
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Jane Juffer, ``Who's the Man? Sammy Sosa, Latinos, and Televisual Redefinitions of the `American' Pastime'' |
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362 | (8) |
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Sports Illustrated, ``Power Pack'' |
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370 | (1) |
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Major League Baseball, ``Rising Sons'' |
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370 | (1) |
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Perspectives on the Issue |
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371 | (1) |
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371 | (1) |
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Playing Against Stereotypes |
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372 | (17) |
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Thad Mumford, ``The New Minstrel Show: Black Vaudeville with Statistics'' |
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374 | (2) |
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Todd Boyd, ``'Doin' Me''' |
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376 | (3) |
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Media Education Foundation, Playing Unfair |
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379 | (10) |
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Perspectives on the Issue |
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389 | (1) |
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389 | (1) |
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390 | (69) |
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392 | (22) |
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Keith Aoki, James Boyle, and Jennifer Jenkins, from Bound by Law? |
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393 | (6) |
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Charles C. Mann, ``Who Will Own Your Next Great Idea?'' |
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399 | (4) |
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Lawrence Lessig, ``Free Culture'' |
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403 | (9) |
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Creative Commons, ``Licenses Explained'' |
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412 | (2) |
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Perspectives on the Issue |
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414 | (1) |
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414 | (1) |
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Who Owns Popular Culture? |
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415 | (24) |
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Scott Matthews, ``Copying Isn't Cool'' |
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415 | (4) |
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Jason Schultz, ``File Sharing Must Be Made Legal'' |
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419 | (3) |
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Gary Brookins, Daryl Cagle, and John S. Pritchett, editorial cartoons |
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422 | (1) |
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Lev Grossman, ``It's All Free! Music! Movies! TV Shows!'' |
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423 | (6) |
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Motion Picture Association of America, ``You Can Click, But You Can't Hide'' |
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429 | (1) |
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Michael Eisner, ``Address Before Members of the United States Congress'' |
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430 | (9) |
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Perspectives on the Issue |
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439 | (1) |
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439 | (1) |
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440 | (18) |
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Sasha Frere-Jones, ``The New Math of Mashups'' |
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441 | (3) |
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Danger Mouse, Cover for The Grey Album |
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444 | (1) |
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John Healey and Richard Cromelin, ``When Copyright Law Meets the `Mash-up''' |
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444 | (5) |
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Todd Forsythe, ``Food Chain Barbie'' |
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449 | (1) |
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Bill Werde, ``Hijacking Harry Potter, Quidditch Broom and All'' |
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450 | (2) |
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Panic Struck Productions, Revelations |
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452 | (1) |
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Bret Dawson, ``The Privatization of Our Culture'' |
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453 | (5) |
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Perspectives on the Issue |
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458 | (1) |
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458 | (1) |
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459 | (70) |
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460 | (34) |
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Suneel Ratan, ``Game'' Makers Aren't Chasing Women'' |
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461 | (2) |
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Sheri Graner Ray, ``But What if the Player is Female?'' |
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463 | (4) |
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Mattel, Inc. My Scene Online Game |
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467 | (1) |
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Bonnie Ruberg, ``Games for Girls'' |
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468 | (3) |
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Female Avatars: Blood Rayne and Kurenai |
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471 | (1) |
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Zoe Flower, ``Getting the Girl: The Myths, Misconceptions, and Misdemeanors of Females in Games'' |
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472 | (3) |
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475 | (2) |
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Amanda Fazzone, ``Game Over'' |
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477 | (2) |
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Helen W. Kennedy, ``Lara Croft: Feminist Icon or Cyberbimbo?'' |
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479 | (10) |
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Richard Cobbett, ``Writing a `Girls in Gaming' Article'' |
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489 | (5) |
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Perspectives on the Issue |
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494 | (1) |
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494 | (1) |
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495 | (19) |
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Gerard Jones, ``Violent Media Is Good for Kids'' |
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496 | (2) |
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Brian Farrington, Political Cartoon |
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498 | (1) |
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Eugene F. Provenzo Jr. Testimony before the Senate Commerce Committee Hearing on the ``Impact of Interactive Violence on Children'' |
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499 | (4) |
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Anne-Marie Schleiner, ``Velvet-Strike: War Times and Reality Games'' |
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503 | (4) |
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Battlezone and Kuma/War game screens |
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507 | (1) |
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Clive Thompson, ``The Making of an X Box Warrior'' |
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508 | (6) |
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Perspectives on the Issue |
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514 | (1) |
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515 | (1) |
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515 | (13) |
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The Economist, ``And Now, a Game from Our Sponsor'' |
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516 | (3) |
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Jim Downing, ``Army to Potential Recruits: Wanna Play?'' |
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519 | (2) |
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Daniel Terdiman, ``Playing Games with a Conscience'' |
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521 | (2) |
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Gonzalo Frasca, ``Ideological Videogames: Press Left Button to Dissent'' |
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523 | (3) |
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Anne-Marie Schleiner, Velvet-Strike Intervention Recipes |
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526 | (1) |
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Anne-Marie Schleiner, Velvet-Strike Sprays |
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527 | (1) |
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Perspectives on the Issue |
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528 | (1) |
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528 | (1) |
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529 | (64) |
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Snapshots of the Ordinary |
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531 | (27) |
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Lenore Skenazy, ``Don't Smile for the Camera'' |
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532 | (1) |
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Patrick Cox, ``America 24/7: A Family Photograph Album'' |
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533 | (2) |
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535 | (2) |
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Susan Sontag, ``America, Seen Through Photographs, Darkly'' |
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537 | (10) |
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Katharine Mieszkowski, ``The Friendster of Photo Sites'' |
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547 | (5) |
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Mike Miliard, ``I Like to Watch: Video Blogging Is Ready for Its Close-up'' |
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552 | (6) |
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Perspectives on the Issue |
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558 | (1) |
|
|
|
559 | (1) |
|
|
|
560 | (31) |
|
Daniel Okrent, The Public Editor: ``No Picture Tells the Truth---The Best Do Better Than That'' |
|
|
562 | (2) |
|
Bruce Jackson, Letter to the Public Editor: ``Some Words About Those Pictures'' |
|
|
564 | (1) |
|
Charles Porter, ``Tragedy in Oklahoma'' |
|
|
565 | (2) |
|
Joe Strupp, ``The Photo Felt around the World'' |
|
|
567 | (2) |
|
Mark Glaser, ``Did London Bombings Turn Citizen Journalists into Citizen-Paparazzi?'' |
|
|
569 | (4) |
|
Photographs from London Bombings |
|
|
573 | (1) |
|
Terence Smith, ``War, Live'' |
|
|
574 | (3) |
|
Dirck Halstead, ``David Leeson Has Seen Hell'' |
|
|
577 | (9) |
|
David Leeson, Photographs and Stories |
|
|
586 | (3) |
|
The NewsHour with Jim Lehrer, ``Pros and Cons of Embedded Journalism'' |
|
|
589 | (2) |
|
Perspectives on the Issue |
|
|
591 | (1) |
|
|
|
592 | (1) |
|
|
|
593 | (62) |
|
|
|
594 | (16) |
|
Mark Rice-Oxley, ``In 2,000 Years, Will the World Remember Disney or Plato?'' |
|
|
596 | (3) |
|
The China Daily, ``KFC and McDonald's: A Model of Blended Culture'' |
|
|
599 | (2) |
|
Joseph Davicsin, ``Corporations Leave Small Business Behind'' |
|
|
601 | (1) |
|
Jeremy Sklarsky, ``Globalization or McDonaldization?'' |
|
|
601 | (3) |
|
One-Off Productions, Interview with George Ritzer |
|
|
604 | (6) |
|
Perspectives on the Issue |
|
|
610 | (1) |
|
|
|
611 | (1) |
|
|
|
611 | (21) |
|
David H. Wells ``Gateways of India's Globalization'' |
|
|
614 | (3) |
|
Sapna Samant, ``Appropriating Bombay Cinema'' |
|
|
617 | (4) |
|
Michael Jarvis, ``The Godzilla-Sized Appeal of Japan's Pop Culture'' |
|
|
621 | (2) |
|
Images of Media Globalization |
|
|
623 | (1) |
|
Susan Jolliffe Napier, from ``Why Anime?'' |
|
|
623 | (9) |
|
Perspectives on the Issue |
|
|
632 | (1) |
|
|
|
632 | (1) |
|
Outsourcing and Global Communities |
|
|
633 | (21) |
|
Brian Behlendorf, ``How Outsourcing Will Save the World'' |
|
|
634 | (2) |
|
Laurianne McLaughlin, ``An Eye on India: Outsourcing Debate Continues'' |
|
|
636 | (4) |
|
Thomas L. Friedman, ``It's a Flat World, After All'' |
|
|
640 | (8) |
|
Naomi Klein, ``Outsourcing the Friedman'' |
|
|
648 | (2) |
|
Cliff Barney, ``Think Locally, Act Globally'' |
|
|
650 | (4) |
|
Perspectives on the Issue |
|
|
654 | (1) |
|
|
|
654 | (1) |
| Works Cited |
|
655 | (6) |
| Credits |
|
661 | (4) |
| Index |
|
665 | |
