'Dr Imtiaz Ahmad's publication constitutes a pivotal contribution to the field of Pakistan's identity politics. This work specifically centers on the portrayal of ethnic issues in Sindh by the media, and its relevance cannot be overstated. This book will assuredly establish a precedent in examining the role of media in addressing identity conflict in Pakistan, a country that has struggled to address the root causes of alienation amongst its ethnic and religious minorities. In an era marked by increasing media jingoism, the dominance of certain ethnic groups in the Pakistani press, and the shrinking spaces for dissenting ethnic minorities, Dr Imtiaz's work will undoubtedly help us comprehend the gravity of the situation and seek rational solutions to the ethnic question and its press coverage in Pakistan.By offering valuable insights for policymakers, scholars, and all those concerned with fostering harmony and inclusivity in Pakistan, this book holds the potential to lead to positive improvements and solutions.'Professor Riaz Ahmed Shaikh, PhDDean of the Faculty of Social Sciences and Education, Shaheed Zulfikar Ali Bhutto Institute of Science and Technology, Pakistan
