"Bringing together expert rhetorical theorists and technologists, this book explores our current understanding of and attitudes toward ethos, credibility, trust, and technology. Recent advancements in technology, including the development of digital technologies, the growth of algorithmic machine learning and AI, and the circulation of disinformation in social media necessitate a re-evaluation of ethos. In this edited collection, contributors theorize how ethos is enabled, constrained, and reloaded through new communication technologies. Chapters address key philosophical questions concerning the rhetorical agency of modern communicating machines such as ChatGPT and digital assistants including Siri and Alexa. Assessing the relationship between ethos andtechnology reveals contemporary tensions and insecurities regarding issues including authenticity, trust, and authorship. This book will be of interest to students and scholars in the fields of Rhetoric, Communication Studies, Technology Studies, DigitalHumanities and Cultural Studies"--
Ethos, Technology, and AI in Contemporary Society explores our current understanding of and attitudes toward ethos, credibility and trust in todays changing technological landscape. The book will be of interest to students and scholars in the fields of Rhetoric, Communication Studies, Technology Studies, and many more.
Bringing together expert rhetorical theorists and technologists, this book explores our current understanding of and attitudes toward ethos, credibility and trust in todays changing technological landscape.
Recent advancements in technology, including the development of digital technologies, the growth of algorithmic machine learning and AI, and the circulation of disinformation in social media necessitate a re-evaluation of ethos. To explore the rhetorical concept of ethos, which is the perceived character of a speaker, contributors theorize how ethos is enabled, constrained, and constituted through new communication technologies. In this edited collection, chapters address key philosophical questions concerning the rhetorical capacities of modern communicating machines such as ChatGPT, Midjourney, or other digital platforms. Through case studies, new theorizing, and critical inquiry, contributors contemplate the changing relationship between humans and technology in rhetoric and ethos, revealing contemporary tensions and insecurities regarding issues including authenticity and authorship.
This book will be of interest to students and scholars in the fields of Rhetoric, Communication Studies, Technology Studies, Digital Humanities and Cultural Studies.
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