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Evaluation and Measurement of Library Services 2nd edition [Mīkstie vāki]

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  • Formāts: Paperback / softback, 480 pages, height x width: 254x178 mm, weight: 1021 g, 1 Paperback / softback
  • Izdošanas datums: 27-Oct-2017
  • Izdevniecība: Libraries Unlimited Inc
  • ISBN-10: 1440855366
  • ISBN-13: 9781440855368
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  • Formāts: Paperback / softback, 480 pages, height x width: 254x178 mm, weight: 1021 g, 1 Paperback / softback
  • Izdošanas datums: 27-Oct-2017
  • Izdevniecība: Libraries Unlimited Inc
  • ISBN-10: 1440855366
  • ISBN-13: 9781440855368
Citas grāmatas par šo tēmu:
This guide provides library directors, managers, and administrators in all types of libraries with complete and up-to-date instructions on how to evaluate library services in order to improve them.

It's a fact: today's libraries must evaluate their services in order to find ways to better serve patrons and prove their value to their communities. In this greatly updated and expanded edition of Matthews' seminal text, you'll discover a breadth of tools that can be used to evaluate any library service, including newer tools designed to measure customer and patron outcomes.

The book offers practical advice backed by solid research on virtually every aspect of evaluation, including quantitative and qualitative tools, data analysis, and specific recommendations for measuring individual services, such as technical services and reference and interlibrary loan. New chapters give readers effective ways to evaluate critical aspects of their libraries such as automated systems, physical space, staff, performance management frameworks, eBooks, social media, and information literacy.

The author explains how broader and more robust adoption of evaluation techniques will help library managers combine traditional internal measurements, such as circulation and reference transactions, with more customer-centric metrics that reflect how well patrons feel they are served and how satisfied they are with the library. By applying this comprehensive strategy, readers will gain the ability to form a truer picture of their library's value to its stakeholders and patrons.

Recenzijas

I would highly recommend this book to any librarian looking to do an evaluation of resource and services, individually or overall, or anyone interested in becoming an expert on the topic. * Technical Services Quarterly * This publication provides a fantastic theoretical and practical guide to evaluating and assessing libraries. . . . The Evaluation and Measurement of Library Services is a great resource for all library professionals due to its impact on literally every aspect of library services and operations. * ARBA *

Papildus informācija

This guide provides library directors, managers, and administrators in all types of libraries with complete and up-to-date instructions on how to evaluate library services in order to improve them.
Foreword xvii
Acknowledgments xix
Introduction xxi
Part I Evaluation: Process and Models
Chapter 1 Evaluation Issues
3(13)
Who Decides
5(3)
An Evaluation Action Plan
8(5)
Identifying the Problem
8(1)
Determining the Scope of the Analysis
9(1)
Determining Whether the Answer Already Exists
9(2)
Determining the Kind of Analysis to Do
11(1)
Deciding What Data Will Be Needed
12(1)
Conducting the Analysis and Preparing a Report
12(1)
Using the Results for Service Improvement: The Feedback Loop
13(1)
Obstacles to Evaluation
13(1)
Ethics of Evaluation
14(1)
Philosophical Question
14(1)
Notes
14(2)
Chapter 2 Evaluation Models
16(17)
Evaluation Models
17(9)
Other Notable Models
26(2)
Limitations
28(1)
Summary
29(1)
Notes
29(4)
Part II Methodology Concerns
Chapter 3 Qualitative Tools
33(15)
No Contact
36(1)
Examining Documents
36(1)
Diaries
36(1)
One-to-One Interaction
37(4)
Observation
37(1)
Interviewing
37(2)
Grounded Theory
39(1)
Think Aloud/Think After Verbal Protocol
39(1)
Ethnographic Methods
40(1)
Netnographic Methods
40(1)
Phenomenography
40(1)
Group Interaction
41(3)
Focus Groups
41(1)
Delphi Method
41(1)
Critical Incident Technique
42(1)
Concept Mapping
43(1)
Analysis of Qualitative Data
44(1)
Presentation of Findings
45(1)
Summary
45(1)
Notes
46(2)
Chapter 4 Quantitative Tools
48(18)
Counting
48(1)
Measuring
49(1)
Surveys
49(12)
Types of Questions
50(1)
Form of Questions
50(4)
Question Construction
54(1)
Distributing the Survey
55(1)
Types of Sampling
56(2)
Determining Sample Size
58(1)
Survey Nonresponse
59(1)
Caveats
60(1)
Conjoint Analysis
61(1)
Transaction Log Analysis
61(1)
Experiments
62(1)
Summary
62(2)
Notes
64(2)
Chapter 5 Analysis of Data
66(21)
Descriptive Statistics Techniques
68(4)
Thermometer Chart
68(1)
Histogram
68(1)
Frequency Polygon
68(1)
Bar Charts
69(3)
Line Charts
72(1)
Pie Charts
72(1)
Measures of Central Tendency
72(5)
The Mode
73(1)
The Median
73(1)
The Mean
74(1)
A Distribution's Shape
74(3)
Measures of Variability
77(1)
Range
77(1)
Percentiles
77(1)
Standard Deviation
77(1)
Inferential Statistics
78(3)
Visualization
81(1)
Meta-Analysis
81(2)
Summary
83(1)
Notes
83(4)
Part III Evaluation of Library Operations
Chapter 6 Evaluation of Operations
87(16)
Benchmarking
88(2)
Academic Library Statistics
89(1)
Public Library Statistics
89(1)
Activity-Based Costing
90(5)
Step 1 Identify Key Activities and Relevant Cost Drivers
91(1)
Step 2 Allocate Staff Time to Activities
92(1)
Step 3 Attribute Staff Salaries and Other Costs to Activity Cost Pools
93(1)
Step 4 Determine Cost Per Cost Driver
94(1)
Cost-Benefit Analysis
95(2)
Lean Tools
97(1)
Statistical Process Control
98(3)
Summary
101(1)
Notes
101(2)
Chapter 7 Evaluation of Technical Services
103(16)
Service Definition
103(1)
Evaluation Questions
103(1)
Introduction
104(2)
Evaluation Methods
106(1)
Prior Evaluations and Research
107(4)
Gathering Statistics
107(1)
Time
107(1)
Costs
107(2)
Surveys
109(1)
Workflow Analysis
109(1)
Efficiency
110(1)
Outsourcing
111(2)
Quality
113(1)
Enhanced Records
113(1)
Summary
114(1)
Notes
115(4)
Chapter 8 Evaluation of Interlibrary Loan
119(16)
Service Definition
119(1)
Evaluation Questions
119(1)
Evaluation Methods
120(1)
Prior Evaluations and Research
120(8)
Speed (Turnaround Time)
120(2)
Fill Rate
122(1)
Costs
123(2)
Access versus Ownership
125(1)
Requested Items Owned by the Library
125(2)
Concentration and Scatter in Requested Materials
127(1)
Impact of a Discovery Service
127(1)
Other Topics
128(1)
Patron-Driven Acquisitions
128(1)
Customer Perspective
128(1)
User Surveys
128(1)
Interlibrary Loan Options
129(1)
Best Practices
130(1)
Summary
130(1)
Notes
131(4)
Chapter 9 Evaluation of Automated Systems
135(12)
Service Definition
135(1)
Evaluation Questions
135(1)
Evaluation Methods
136(1)
Prior Evaluations and Research
136(8)
Next-Generation Library Management Systems
136(2)
Merits of Cloud-Based Solutions
138(1)
Open-Source Options
139(1)
Merits of a Consortium
139(1)
Discovery System Tradeoffs
140(2)
Evaluating Web Sites
142(1)
Increasing Bandwidth
143(1)
Summary
144(1)
Notes
144(3)
Chapter 10 Evaluation of Automated Materials Handling Systems
147(10)
Service Definition
147(1)
Evaluation Questions
147(1)
Evaluation Methods
148(1)
Prior Evaluations and Research
148(4)
RFID
148(4)
Summary
152(1)
Notes
152(5)
Part IV Evaluation of Library Services
Chapter 11 Library Users and Nonusers
157(14)
Service Definition
157(1)
Evaluation Questions
157(1)
Evaluation Methods
158(1)
Prior Evaluations and Research
158(7)
Demographics
158(1)
Lifestyles
159(1)
Geography
160(2)
Volume of Use
162(1)
Benefit Segmentation
163(2)
Users
165(2)
The Principle of Least Effort
165(2)
Nonusers
167(1)
Summary
168(1)
Notes
168(3)
Chapter 12 Evaluation of the Physical Collection
171(36)
Service Definition
171(1)
Evaluation Questions
171(1)
Prior Evaluations and Research
172(24)
Qualitative Methods
172(2)
Quantitative Methods
174(22)
Collection Development
196(1)
Summary
196(1)
Notes
197(10)
Chapter 13 Evaluation of Electronic Resources
207(16)
Service Definition
207(1)
Evaluation Questions
207(1)
Evaluation Methods
208(1)
Prior Evaluations and Research
209(8)
Users
209(1)
Use
210(1)
Analytics
211(2)
Cost Analysis
213(1)
Open-Access Journals
214(1)
Customer Satisfaction
215(1)
Accuracy
216(1)
Impact on Print Journals
216(1)
Impact on the Library
216(1)
Value of E-Resources
217(1)
Summary
217(1)
Future Research
218(1)
Notes
218(5)
Chapter 14 Evaluation of E-Books
223(6)
Service Definition
223(1)
Evaluation Questions
223(1)
Evaluation Methods
224(1)
Prior Evaluations and Research
224(2)
Comparing Availability of Print versus E-Books
224(1)
Comparing Use of Print versus E-Books
224(1)
Subject Area of Use
225(1)
Customer Surveys
226(1)
Consortia Purchases
226(1)
Summary
226(1)
Notes
227(2)
Chapter 15 Evaluation of Reference Services
229(16)
Service Definition
229(1)
Evaluation Questions
230(1)
Evaluation Methods
231(1)
Prior Evaluations and Research
231(9)
Libraries as a Source of Information
231(1)
The READ Scale
232(1)
Librarian Skills
232(1)
Descriptive Analysis
233(1)
Obtrusive Methods
234(1)
A Library Survey
234(1)
The WOREP Survey
234(1)
Quick and Easy Reference Evaluation
235(1)
Unobtrusive Testing
235(3)
Observation
238(1)
Conjoint Analysis
238(1)
Cost-Benefit Analysis
238(1)
Reference Resources
239(1)
Summary
240(1)
Notes
240(5)
Chapter 16 Evaluation of Information Literacy
245(17)
Service Definition
245(1)
Evaluation Questions
245(1)
Evaluation Methods
246(1)
Prior Evaluations and Research
246(4)
Opinion Surveys
246(1)
Knowledge Testing
246(1)
Actual Library Use
247(3)
Student Retention Rates
250(1)
Evaluation of Information Literacy Programs
250(6)
Opinion Surveys
252(1)
Skills Testing
252(1)
Observed Behavior
253(3)
Information Literacy Standards
256(1)
Faculty-Librarian Relationships
256(1)
Summary
257(1)
Notes
257(5)
Chapter 17 Evaluation of Summer Reading Programs
262(13)
Service Definition
262(1)
Evaluation Questions
262(1)
Evaluation Methods
263(1)
National Reading Studies
263(1)
Prior Evaluation and Research
264(7)
Qualitative Methods
265(1)
Quantitative Methods
265(6)
Suggested Best Practices
271(1)
Summary
271(1)
Notes
272(3)
Chapter 18 Evaluation of Customer Service
275(25)
Service Definition
275(1)
Evaluation Questions
276(1)
Evaluation Methods
277(1)
Prior Evaluations and Research
277(2)
Service Quality
277(2)
Satisfaction
279(13)
Methods for Determining Satisfaction
281(7)
Combining Cost Per Use and Users' Satisfaction
288(2)
LibQUAL+
290(1)
LibSat
291(1)
Local Library Surveys
291(1)
Walking in the Shoes of the Customer
292(1)
Defining Service Characteristics
292(2)
Implementing Quality
294(1)
Summary
294(1)
Notes
295(5)
Chapter 19 Evaluation of Social Media
300(9)
Service Definition
300(1)
Evaluation Questions
301(1)
Evaluation Methods
301(1)
Prior Evaluations and Research
301(4)
Counts
302(1)
Analysis of Comments
303(1)
Surveys
303(1)
Automated Tools
304(1)
Metrics
304(1)
Social Network Analysis
304(1)
Return on Investment
304(1)
Summary
305(2)
Notes
307(2)
Chapter 20 Evaluation of Physical Space
309(13)
Service Definition
309(1)
Evaluation Questions
309(1)
Evaluation Methods
310(1)
Prior Evaluations and Research
310(7)
Interviews
311(1)
Focus Groups
312(1)
Design Charrette
312(1)
Ethnographic Tools
312(1)
Gate Counts
313(1)
Floor Counts
313(3)
Observation
316(1)
Surveys
316(1)
Summary
317(1)
Notes
318(4)
Chapter 21 Evaluation of the User Experience
322(15)
Service Definition
322(1)
Evaluation Questions
322(1)
Evaluation Methods
323(1)
Prior Evaluations and Research
323(8)
Observation
324(1)
Interviews and Focus Groups
324(1)
Secret Shopper
324(1)
Journey Mapping
325(1)
Floor Counts
326(1)
Usability Testing
327(1)
Hierarchical Task Analysis
328(1)
Web Analytics
328(1)
Transaction Log Analysis
328(1)
User Surveys
328(1)
Ethnographic Methods
329(2)
Summary
331(1)
Notes
331(6)
Part V Evaluation of Library Outcomes
Chapter 22 Evaluating the Broader Perspective
337(17)
Library Goodness
338(1)
The 90 Percent Library
339(1)
Management Frameworks
340(12)
Role of Performance Measures
341(1)
Key Performance Indicators
342(1)
Critical Success Factors
342(1)
Process Improvement Initiatives
343(1)
Self-Assessment Award Models
343(1)
Performance Measurement Frameworks
344(2)
Holistic Frameworks
346(4)
Assessing the Frameworks
350(2)
Notes
352(2)
Chapter 23 Outcomes and Value
354(12)
ISO 16439
357(1)
Evaluation Methods
357(1)
Library's Role in Student Learning
358(1)
Library's Role in Student Retention
359(1)
Library's Role in Teaching
360(1)
School Libraries
361(1)
Public Libraries
361(2)
Summary
363(1)
Notes
364(2)
Chapter 24 Economic Impacts
366(32)
Methodologies
367(1)
Direct Survey
368(4)
Duplication, Replication, and Complementarity
371(1)
Client Value Model
372(1)
Contingent Valuation
372(2)
Consumer Surplus
374(1)
A Shortcut Method
375(3)
Value-Added Library Methodology
378(1)
Formula Approach
379(2)
Library ROI to Grants Income
379(2)
Return on Capital Investment
381(1)
Economic Impact Analysis
382(1)
Economic Impact Studies
383(1)
Data Envelopment Analysis
384(1)
Other Methods
385(1)
Summary
385(8)
Notes
393(5)
Chapter 25 Evaluation of Social Impacts
398(14)
Qualitative Methods
400(3)
The Social Audit
402(1)
Quantitative Methods
403(3)
Outcome Measures
406(2)
Summary
408(2)
Notes
410(2)
Chapter 26 Communicating the Library's Story
412(11)
Understand the Audience
413(1)
Emphasize Benefits
414(1)
Offer Context
414(1)
Be Credible
414(1)
Upgrade Communication Skills
415(1)
Stage the Release of Information
415(1)
Ask for Feedback
416(5)
Summary
421(1)
Notes
421(2)
Author/Title Index 423(8)
Subject Index 431
Joseph R. Matthews is president of JRM Consulting and has provided consulting assistance to numerous academic, public, and special libraries and local governments. He is editor of Public Library Quarterly and is on the editorial boards of Performance Measurement and Metrics and Library Hi Tech.