Cross-Cultural Aspects of Tourism and Hospitality offers a comprehensive guide to the influence of culture on customers as well as service providers, affecting both the demand and the supply sides of the industry services marketing and consumer beh...Lasīt vairāk
Events of all shapes and sizes play an important part in all of our lives. They are fun, frivolous, and often allow us to escape from our everyday lives. Events and Economic Development, therefore, explores the economic impact and developmental impl...Lasīt vairāk
Written from a range of disciplinary perspectives including local Vietnamese scientists and practitioners, the book offers valuable insights into the challenges, opportunities, and local realities of these industries....Lasīt vairāk
Events play an important part in our lives. Events in Society explores the social impact and sociological implications of designing, planning, and delivering events cultural events like the Edinburgh Fringe Festival; sporting events like the Olympi...Lasīt vairāk
Lighting Design Beyond Theatre provides a step-by-step design process for live event lighting outside of traditional theatre, dance, and opera, including concerts and tours, awards shows, sporting events, benefits, comedy shows, corporate events, fa...Lasīt vairāk
This timely and innovative book offers an introduction to a range of creative methods, providing both empirical and conceptual guidance....Lasīt vairāk
Innovative and the first of its kind, this informative and multidisciplinary book explores the socio-cultural significance inherent in event infrastructures....Lasīt vairāk
This timely book critically evaluates the factors which shape an events industry as it develops, with the aim of helping to narrow the disparate behaviours and practices of organisers within the global marketplace of international events....Lasīt vairāk
Creative Concert Production and Entrepreneurship: Concert Dramaturgy and Project Development for the Performing Arts offers a conceptual and applied introduction to the musical and dramaturgical challenges involved in developing and producing concer...Lasīt vairāk
Now in a fully revised and updated fourth edition, Event Management in Sport, Recreation and Tourism provides a comprehensive theoretical and practical framework for planning and managing events at all levels, from smaller local events to mega-event...Lasīt vairāk
This international case study book provides 27 expertly curated case studies on the topic of events management, each with detailed implementation instructions for the instructor....Lasīt vairāk
This text on the theory and applications of crowd safety provides the background and applications of crowd risk assessment tools, with case studies on www.routledge.com/9781138626560. It overviews legislation and guidance for crowd safety in places...Lasīt vairāk
Aimed at small and medium-sized enterprises, which represent the majority of business units globally, Risk Management: 10 Principles outlines the ten major risk factors every business must consider when establishing a risk management system....Lasīt vairāk
(Izdošanas datums: 13-Oct-2023, Izdevniecība: Apple Academic Press Inc., ISBN-13: 9781003336228)
Providing a step-by-step guide to the brand co-creation and branding process in the hospitality and tourism industry, the volume identifies cutting-edge measurements, strategies, and metrics for capturing and measuring brand co-creation and highligh...Lasīt vairāk
The hospitality sector is facing increasing competition and complexity over recent decades on its development towards a global industry. This book will provide a comprehensive overview and deeper understanding of trends and issues by showing how to...Lasīt vairāk
Informed by the scholarly and practical viewpoints of a myriad of internationally-recognised experts, this engaging and timely volume poses a set of pertinent questions that cover critical and contemporary sustainability issues in hospitality and to...Lasīt vairāk
Fatal Grievances: Forecasting and Preventing Active Killer Threats in School, Campus, and Workplace Settings takes a proactive view of active killer threat management and resolution with the goal of preventing the attack before it occurs....Lasīt vairāk
(Izdošanas datums: 29-Dec-2022, Izdevniecība: Apple Academic Press Inc., ISBN-13: 9781003282501)
Provides a snapshot view of various aspects of destination marketing, the art of using marketing to create memorable experiences for travelers at specific destinations. It covers the various types tourism (heritage, agro-rural, natural/scenic, wildl...Lasīt vairāk
This is the first book to critically examine the relationship between running events in local, national, and international welfare policy, their marketing and management, and the resulting social impacts....Lasīt vairāk
