This Second Edition gives students a thorough grounding in the fundamental principles of events management.
Electronic Inspection Copy available to instructors here
Praise for the previous edition:
'This is an excellent publication that correctly reviews the external environment associated with events, both in the context of the theoretical and operational' - Neil Robinson, Salford Business School, University of Salford, UK
The new edition of this popular accessible text gives students a thorough and contemporary grounding in both the fundamentals and strategic responsibilities of successful event management. Purposefully broad in scope, the text combines theory with practical knowledge and terminology, ensuring readers develop a flexible and commercially-acute skill set.
Topics covered range from law, marketing and finance to introductory guides to sound, lighting and multimedia equipment, providing students with the practical knowledge they need for a career in Events Management. Theory is brought to life in a range of case studies and examples throughout the text.
As well as updated examples and legislation, this edition introduces new chapters on:
- Project management and financing
- New Multimedia technology for events organisers
- Sustainable festivals and events
- Long term legacy and impacts
- The future of the industry
An accompanying Companion Website provides students with discussion questions and video links. The website also provides an Instructor's Manual and PowerPoint slides for lecturers.
This text is an ideal resource for undergraduate students who are studying Events Management for the first time.
Visit the Companion Website at www.sagepub.co.uk/raj
This S
econd Edition combines a detailed application of theory with practical examples and terminology to provide students with the relevant skills and knowledge essential for a career in Events Management.
| About the Authors |
|
vii | |
| Companion Website |
|
viii | |
|
Section A Concept and Management |
|
|
1 | (82) |
|
1 Introduction to Events Management |
|
|
3 | (26) |
|
2 Events Destinations Management |
|
|
29 | (17) |
|
|
|
46 | (17) |
|
4 Human Resource Management |
|
|
63 | (20) |
|
Section B Finance and Law |
|
|
83 | (104) |
|
5 Financial Management in the Events Industry |
|
|
85 | (26) |
|
6 Costing, Pricing and Capital in the Events Industry |
|
|
111 | (30) |
|
7 Project Management and Financing |
|
|
141 | (22) |
|
8 Legal, Security, Safety and Risk Management |
|
|
163 | (24) |
|
Section C Marketing and Media |
|
|
187 | (68) |
|
|
|
189 | (18) |
|
10 Marketing Process, Communications and Public Relations |
|
|
207 | (30) |
|
11 New Multimedia Technology for Events Organisers |
|
|
237 | (18) |
|
Section D Preparation and Operation |
|
|
255 | (68) |
|
12 Events Assessing, Planning and Monitoring |
|
|
257 | (18) |
|
13 Event Logistics - an integrated approach |
|
|
275 | (20) |
|
14 Event Production, Design and Lighting |
|
|
295 | (28) |
|
Section E Events and Beyond |
|
|
323 | (53) |
|
15 Sustainable Festivals and Events |
|
|
325 | (19) |
|
16 Long-Term Legacy and Impacts |
|
|
344 | (17) |
|
17 The Future of the Events Industry |
|
|
361 | (15) |
| References |
|
376 | (9) |
| Index |
|
385 | |
Dr Razaq Raj is Principal Lecturer at Leeds Business School, Leeds Beckett University and an internationally renowned academic has an extensive experience in teaching, research, leadership and Managements in UK, Malta, Portugal, Spain, Italy, Germany, China, Japan and South Korea. He is Principal Lecturer in Leeds Business School at Leeds Beckett University and is a Visiting Professor at the Kedge Business School, France and University of Vitez, Bosnia. He is Quality Assurance Agency (QAA) Reviewer assigned with monitoring and advising on standards and quality in UK higher education.
Dr Tahir Rashid is Associate Dean International, Salford Business School at University of Salford and an internationally renowned academic with over 20 years higher education experience of teaching and research in UK, Austria, Germany, Greece and Middle East. He is Associate Dean International in Salford Business School at University of Salford and the Secretary General of CIRCLE International (The Centre for International Research in Consumer Location and their Environment). He has published in esteemed peer reviewed international journals, contributed book chapters, presented at academic conferences.
