E-grāmata: Everest, Inc.: The Renegades and Rogues Who Built an Industry at the Top of the World

There are more worlds at the top of the world than most of us know. The Everest guiding industry has a strange, gnarled history and Will Cockrell has turned it into a fair-minded, engrossing tale. Its a book full of unforgettable characters in a spectacular setting that's both physically and morally treacherous. William Finnegan, staff writer at the New Yorker and Pulitzer Prize-winning author of Barbarian Days: A Surfing Life 

One of the virtues of Everest, Inc. is that it sneaks up on you and becomes a history of the whole damn thing Cockrell has done a masterful job of putting the now-sprawling industry into an understandable and vastly entertaining context . . . Improbably, its a story with narrative drive, as Cockrell makes it clear how one thing led to another. It succeeds precisely because hes a real journalist and storyteller, rather than just another antagonist with scores to settle. Outside Magazine review by legendary climber and guide Dave Hahn

A fascinating new book. The Economist

Cockrell chronicles the simultaneous democratization and commercialization of high adventure in his deeply researched debut account of the guided climbing industry on Mt. Everest . . . a sure-footed, and at times riveting, history of Everest. Fans of mountaineering adventures will want to add this to their shelf.  Publishers Weekly

Will Cockrells Everest, Inc. is a fast-moving, nuanced account of the peak's transformation from the ultimate mountaineering challenge into a booming business opportunity. Beginning with Edmund Hillary and Tenzing Norgay's historic conquest in 1953, Cockrell recounts how a colorful cast of moguls, entrepreneurial guides, and Sherpa visionaries expanded access to the summit and raked in big bucks in the process. His book is both a cautionary tale of the dangers of overexposure and a celebration of what remains the greatest terrestrial adventure of them all. Joshua Hammer, New York Times bestselling author of The Bad-Ass Librarians of Timbuktu and The Falcon Thief

In this enlightening book, Cockrell, an adventure writer for Outside, Mens Journal, and other publications, expertly traces the industry behind the majesty An astute history and powerful cautionary tale.  Kirkus (starred review) 

It isn't only the mountain climbers finding their purpose at the top of the world's highest peak. In this fascinating look at the big, big business of guides on Mount Everest, Will Cockrell uncovers how a group of entrepreneurial adventurers began guiding well-heeled clients up the mountain to become an integral part of the big-money adventure economy and help change the way we see mountain climbing, and the mountains themselves.  Town & Country, 12 Best Books to Read This April 

Everest, Inc. tells the story of how those impossible and deadly heights have now been summitted, according to one recent count, 11,966 times by 6,664 people . . . [ it also tells] a much more recent part of the Everest story that is important and powerful: the gradual awakening of Sherpas themselves to their role and skills and long exploitation on the mountain. In a history inextricably woven with colonialism and empire, Everest has finally become a largely Nepalese business.  The Washington Post

Cockrell talked with guides, Sherpas, amateur climbers and Hollywood types to craft this compelling look at how the industry of climbing the worlds tallest peak came to be. But despite the tragedies and over-commercialization of the mountain in recent decades, Cockrells tall tale is ultimately an uplifting one.  New York Post

Its high time our collective consciousness got an update on what it really means to climb Everest. In the deeply researched and cinematic Everest, Inc., Cockrell has mapped a new route expertly. Whether you want to climb the world's tallest mountain or laugh at those masochistic and wealthy enough to try, this is a page-turner." Diana Helmuth, author of How to Suffer Outside and The Witching Year

Although Mount Everest perpetually makes headlines, there have been precious few attempts to objectively chronicle its tumultuous recent history. With deft storytelling and in-depth research, Will Cockrell fills that void, providing a kaleidoscopic view that honors many different perspectivesmost important, that of the local Sherpa guides who call the Himalayas home. Whether you are thinking about taking a crack at the worlds highest peak, or are simply an armchair mountaineer trying to make sense of the complex dynamics driving the modern Everest industry, Everest, Inc. should be required reading. Freddie Wilkinson, professional climber, documentary filmmaker, and author of One Mountain Thousand Summits

With exhaustive reporting, eloquent prose, and spine-tingling pacing, Everest, Inc. deserves a spot alongside the great mountaineering narratives of the last decades. But it's also refreshingly different than any alpine tale before it. Unpacking the mountain's mystery like a detective on a crime scene, Cockrell shows that the story of Everest's industrial complex is every bit as grippingif not more sothan the challenge of ascent. This book had me glued from the first chapter and gathered momentum like an avalanche. Jaimal Yogis, author of The Fear Project and Saltwater Buddha

 Summiting Mount Everest has gone from a feat of almost superhuman achievement to something more mundanea thing rich people do to say theyve done it . . . [ and] the transformation in scaling Everest has been brought about by the Himalayan guiding industry. Cockrell, whos covered mountaineering throughout his career as a magazine writer and editor, tells the somewhat unknown story of these entrepreneurs, whose ingenuity, acumen and very hard work have created a boom industry.  Bloomberg

The book captures the personalities of the early pioneering guides, the triumphs and tragedies that unfolded as the industry grew, and the differing viewpoints on how the business of guiding on Everest has and should evolve. Cockrell draws on interviews with all the leading characters of the Everest guiding industry, from Conrad Anker to the late David Breashears, and climbing icons such as filmmaker Jimmy Chin and Patagonia-founder Yvonne Chouinard. Boston Globe

Theres something both inspiring and off-putting about humanitys fascination with Mount Everest . . . Adventure writer Cockrell (Outside, Mens Journal) teases out both sides of the issue, clearly conveying how exceedingly difficult the climb can be while describing in great detail the exponential growth of the industry Cockrell has done readers a service in setting it all down. Booklist