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Exercise Book for Public Relations Writing: Form & Style 9th ed. [Mīkstie vāki]

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, (Texas Christian University)
  • Formāts: Paperback / softback, 151 pages, height x width x depth: 229x185x8 mm, weight: 227 g, Figures
  • Izdošanas datums: 01-Jan-2010
  • Izdevniecība: Wadsworth Publishing Co Inc
  • ISBN-10: 0495904988
  • ISBN-13: 9780495904984
Citas grāmatas par šo tēmu:
  • Mīkstie vāki
  • Cena: 78,55 €*
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Exercise Book for Public Relations Writing: Form & Style 9th ed.Palielināt
  • Formāts: Paperback / softback, 151 pages, height x width x depth: 229x185x8 mm, weight: 227 g, Figures
  • Izdošanas datums: 01-Jan-2010
  • Izdevniecība: Wadsworth Publishing Co Inc
  • ISBN-10: 0495904988
  • ISBN-13: 9780495904984
Citas grāmatas par šo tēmu:
Permanent link: https://www.kriso.lv/db/9780495904984.html
This workbook is a partner to Newsom and Haynes' PUBLIC RELATIONS WRITING. The exercises include realistic scenarios involving different situations and companies, and get you practicing your newly acquired skills. If you don't see the workbook in the bookstore, you can buy it online!
List of Figures
Preface
Getting Started 1(9)
Global Pandemic Enterprise (GPE)
10(8)
National Association of Trauma Specialists (NATS)
18(6)
National Child-Care Centers (NCCC)
24(7)
Public Relations and the Writer
31(4)
Ethical and Legal Responsibilities of the PR Writer
35(5)
Persuasion
40(6)
Research for the Public Relations Writer
46(5)
The Public Relations Planning Process
51(4)
Writing to Clarify and Simplify the Complex
55(11)
Grammar, Spelling and Punctuation
66(4)
Writing for Converged Traditional Media and Social Media
70(9)
Media Kits, Media Pitches, Backgrounders and Position Papers
79(8)
Message Design Concepts
87(4)
Email, Memos, Letters, Reports and Proposals
91(8)
Reports and Proposals
99(7)
Writing Advertising Copy
106(6)
Newsletters
112(6)
Brochures
118(7)
Magazines
125(4)
Speeches and Other Presentations
129(6)
Crisis Communication
135(6)
Appendices
The Standard Advertising Unit
141(2)
ProCom News Release (format)
143(3)
ProCom Radio Script (form)
146(2)
ProCom Television Script (form)
148(2)
ProCom (letterhead form)
150(1)
ProCom (interoffice memo form)
151