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Exposing the Magic of Design: A Practitioner's Guide to the Methods and Theory of Synthesis [Mīkstie vāki]

4.09/5 (222 ratings by Goodreads)
(Director, Austin Center for Design)
  • Formāts: Paperback / softback, 208 pages, height x width x depth: 236x165x15 mm, weight: 358 g, 55 illustrations
  • Sērija : Human Technology Interaction Series
  • Izdošanas datums: 10-Sep-2015
  • Izdevniecība: Oxford University Press Inc
  • ISBN-10: 0190276215
  • ISBN-13: 9780190276218
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  • Cena: 56,65 €
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Exposing the Magic of Design: A Practitioner's Guide to the Methods and Theory of SynthesisPalielināt
  • Formāts: Paperback / softback, 208 pages, height x width x depth: 236x165x15 mm, weight: 358 g, 55 illustrations
  • Sērija : Human Technology Interaction Series
  • Izdošanas datums: 10-Sep-2015
  • Izdevniecība: Oxford University Press Inc
  • ISBN-10: 0190276215
  • ISBN-13: 9780190276218
Citas grāmatas par šo tēmu:
Permanent link: https://www.kriso.lv/db/9780190276218.html
Keywords:
As the world grows increasingly complex--in issues of sustainability, culture, and technology--businesses and governments are searching for a form of problem solving that can effectively respond to unprecedented levels of ambiguity and disorder. Traditional "linear thinking" has been disparaged by the popular media as being inadequate for dealing with the global economic crisis. Traditional forms of marketing and product development have been rejected by businesses that need to find new ways of staying competitive in a global economy. Yet little has been offered as an alternative. It is not enough to demand that someone "be more innovative" without offering the tools to succeed.

This book offers a way of thinking about complicated, multifaceted problems with a repeatable degree of success. Design synthesis methods can be applied in business to produce new and compelling products and services, or these methods can be applied in government with the goal of changing culture and bettering society. In both contexts, there is a need for timely and aggressive action. This text is intended to act as a practitioner's guide to using the magic of design to solve complex problems.

Recenzijas

Structured in three logical parts-theory, business value, and practical guidelines-Kolko's book is a must-read for those looking for a clear explanation of how to move from design research to design solutions." * Mark Vanderbeeken, Senior Partner, Experientia * Exposing the Magic of Design fits perfectly into a long-empty slot on the bookshelves of practitioners and students. His theory of synthesis will engage your brain six ways from Sunday, while the practical, actionable methods will change your process immediately. We have needed this book!" * Steve Portigal, Principal, Portigal Consulting * ...design students, practitioners of design in all disciplines dealing with product development, and business owners have much to gain from reading this volume." * PsycCRITIQUES *

Introduction xi
A Lack of Method in Practice Leads to Problems xii
The Goals of This Text xv
The Immediacy of This Text xvii
Section One What Is Synthesis?
1(28)
Chapter 1 A Theory of Synthesis
3(8)
Understanding How People Solve Problems
4(7)
Acting on an Informed Hunch
8(1)
Making a Judgment
8(1)
Using Partial or Incomplete Information
9(1)
Understanding, and Breaking, Constraints
9(2)
Chapter 2 Sensemaking, Frames, Models, and Patterns
11(12)
The Role of Perspective in Framing Situations
13(2)
The Importance of Models in Sensemaking
15(2)
Mental Models as a Specific Type of Cognitive Representation
17(3)
The Nature of Patterns on Our Experiences
20(3)
Chapter 3 Abductive Reasoning
23(6)
Section Two Design Synthesis in a Business Context
29(30)
Chapter 4 The Value of Synthesis in Driving Innovation
31(10)
What Is Innovation?
37(1)
Design Synthesis Links Innovation Research and Design
38(3)
Chapter 5 The Culture of Synthesis
41(18)
Challenging Constraints and Questioning Purpose
43(3)
Being Playful
46(4)
Experiencing Flow
50(4)
Using Visualization as a Primary Mechanism of Thought
54(2)
Changing a Prohibitive Culture
56(3)
Section Three Methods and Applicability
59(110)
Chapter 6 Methods for Making Meaning out of Data
63(38)
Externalizing the Process (Get out of Your Laptop!)
63(2)
Using Visual Design to Clean up the Mess
65(1)
Organizing to Produce Semantic Relationships
65(1)
Prioritizing the Data to Emphasize What Is Important
66(1)
Judging the Data to Reduce the Quantity
66(1)
Enhancing the Data through "Best Guess" Intuitive Leaps
66(10)
For Example: Getting to Meaning through Story
67(9)
Method: Affinity Diagramming
76(10)
How to Apply This Method
76(3)
For Example: Parallel Clustering
79(7)
Method: Flow Diagramming
86(15)
How to Apply This Method
90(4)
For Example: The Flow through a Hunter Fan Thermostat
94(7)
Chapter 7 Methods for Building an Experience Framework
101(58)
Telling a Story
102(1)
Changing the Scale
102(1)
Shifting the Placements
103(1)
Method: Concept Mapping
104(21)
How to Apply This Method
107(2)
For Example: Using Concept Maps in Product Development
109(16)
Method: Forced Semantic Zoom ("Ecosystem Mapping")
125(22)
How to Apply This Method
128(8)
For Example: Breakpoint Diagrams and Other Tools for Transitions
136(11)
Method: Forced Temporal Zoom ("Customer Journey Mapping")
147(12)
How to Apply This Method
147(8)
For Example: The Emotional Touch Points of Shopping
155(4)
Chapter 8 Methods for Creating Empathy and Insight
159(10)
Understanding Chasm 3: Empathy and Insight
159(1)
Method: Reframing
160(4)
How to Apply This Method
162(2)
Method: Insight Combination
164(5)
How to Apply This Method
166(3)
Conclusion 169(2)
Glossary 171(2)
Works Cited 173(4)
Index 177
Jon Kolko is the Founder and Director of Austin Center for Design, a progressive educational institution teaching interaction design and social entrepreneurship. He has held positions of Executive Director of Design Strategy at Thinktiv, a venture accelerator in Austin, Texas, and both Principal Designer and Associate Creative Director roles at frog design, a global innovation firm. He was also a Professor of Interaction and Industrial Design at the Savannah College of Art and Design.