Fast Company, the world&;s leading business media brand, offers a comprehensive and vibrant look at the way design has permeated all areas of life and work
Design has become a critical part of doing business in today&;s economy. Some of the most innovative companies in tech&;Apple, Airbnb, Google, Tesla, and many more&;have made human-centered design a hallmark of their brands. From fashion to architecture to office plans, and from digital processes to artisanal craftsmanship, design is having a moment in business. Or maybe business is finally having its design moment.
Fast Company Innovation by Design highlights the people, companies, and trends that have steadily advanced design to the forefront of the business conversation. Drawing from Fast Company&;s vast library of stories that chronicle innovation in technology, leadership, world-changing ideas, and creativity, this lively book is urgent reading for any anyone seeking to understand the ways that design is fundamentally changing and enhancing business and daily life. A focus on &;green&; and socially conscious design draws attention to creative solutions to the most pressing concerns we face today.
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Fast Company, the world's leading business media brand, offers a comprehensive and vibrant look at the way design has permeated all areas of life and work
| Foreword |
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| Introduction |
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1 Silicon Valley Embraces Design |
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15 | (44) |
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59 | (34) |
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93 | (32) |
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125 | (54) |
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179 | (34) |
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213 | (37) |
| Acknowledgments |
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250 | (1) |
| About the Authors |
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250 | (1) |
| Photography Credits |
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251 | (1) |
| Index |
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Stephanie Mehta was named editor in chief of Fast Company magazine in February 2018. She has previously worked at Vanity Fair, Bloomberg, Fortune, and the Wall Street Journal. She lives in New York. Fast Company is the worlds leading business media brand, with an editorial focus on innovation in technology, leadership, world-changing ideas, creativity, and design. Debbie Millman is a writer, designer, educator, artist, brand consultant, and host of the podcast Design Matters. She was named one of the most creative people in business by Fast Company, and one of the most influential designers working today by Graphic Design USA. She is the author of six books, including How to Think Like a Great Graphic Designer and Brand Thinking and Other Noble Pursuits. Millman is also the cofounder of the worlds first graduate program in branding at the School of Visual Arts in New York City.
