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E-grāmata: Fast Track: Inside the Surging Business of Women's Sports

4.52/5 (42 ratings by Goodreads)
  • Formāts: PDF+DRM
  • Izdošanas datums: 21-Feb-2025
  • Izdevniecība: Temple University Press,U.S.
  • Valoda: eng
  • ISBN-13: 9781439925102
  • Formāts - PDF+DRM
  • Cena: 31,93 €*
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  • Formāts: PDF+DRM
  • Izdošanas datums: 21-Feb-2025
  • Izdevniecība: Temple University Press,U.S.
  • Valoda: eng
  • ISBN-13: 9781439925102

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No one cares about womens sports is a familiar refrain from vocal skeptics, but as The Fast Track shows, a series of watershed moments reflect the increasing popularity of and support for womens sports from both investors and fans.

Veteran sports journalist and academic Jane McManus examines both this upward trend and the forces that have held womens sports back since the early 1970s when Title IX became law (and Billie Jean King soundly defeated Bobby Riggs). As the fervor for Caitlin Clark during the 2024 NCAA Womens Basketball championship illustrates, there is big money to be made from broadcasting, merchandising, and investing in womens sports.

The Fast Track chronicles how pioneering sponsorships, broadcast opportunities, and surges in ratings contradict the myths about disinterest. Interviews counter the resistance toward womens leagues, reveal how women are covered in the media, and consider the possibilities for further investment. McManus also addresses racial inclusivity, transgender athletes, womens health issues, and equal pay.

An essential road map to capitalize on untapped potential, The Fast Track provides a snapshot of where womens sports as an industry and investment stand at this moment in time.

Recenzijas

Jane McManus has long been charting the growth of womens sports with stories behind the scenes and in front of the cameras. Now, with The Fast Track, she provides the inside scoop on where we've been, where we are going, and why it matters.-Billie Jean King In The Fast Track, Jane McManus thoughtfully and critically helps us understand the moment we are in with womens sports and all the financial, social, and historical implications. It is a dynamic read.-Jemele Hill, contributing writer for The Atlantic and host of TruTvs Above the Fold   With The Fast Track, Jane McManus details the ongoing struggle for equity with a forensic takedown of the cultural attitudes that have long undermined female athletes-at a time when womens sports are receiving unprecedented attention. The eyes are watching. The moment is here, and the stakes are enormously high, for both an industry resistant to equality and a womens sports world whose core identities are at risk as the long-awaited money finally rushes in. There is no better time for this book.-Howard Bryant, author of The Heritage: Black Athletes, a Divided America, and the Politics of Patriotism "McManus does an admirable job of giving an overview of the cyclical nature of support and dispelling preconceived myths. The Fast Track is a valuable, well-researched playbook that chronicles the frustrating setbacks and the momentum propelling the womens sports industry forward."- Booklist "Fifty years of progress toward gender equity in sports is highlighted in sports media professor Jane McManuss smart, persuasive book The Fast Track. With insights from athletes and advocates, financiers, commentators, and analysts, the book includes a wealth of affecting stories, jaw-dropping statistics, and inside analysis about womens sports and their growing fan base.... [ A] superb recent history of womens sports and womens sports media that makes a strong argument for giving womens athletics the attention and funding they need."-Foreword

Jane McManus is an Adjunct Professor at New York University at the Preston Robert Tisch Institute for Global Sport. She was the founding Executive Director of the Center for Sports Media at Seton Hall University and taught at the Columbia Graduate School of Journalism, Michigan State University, and Marist College. A former columnist for The New York Daily News and Deadspin, she spent nearly a decade covering women's sports and the NFL for ESPN. She was a founding columnist for espnW, appearing in multiple network shows and hosting two ESPN Radio shows. She is the guest editor of the 2024 edition of The Year's Best Sportswriting.