Don¹t mistake this for a book just about Pretty Woman! It is that, but it is so much more: a beautifully pitched introduction to feminist film theory, a powerful critique of our postfeminist and neoliberal age, and, above all, a bold, passionate and nuanced contribution to thinking about gender relations today. A truly wonderful book written with verve, élan, and Mari Ruti's trademark ability to convey complex ideas with an enviable lightness of touch. I'll be recommending it to all my students. * Rosalind Gill, Professor of Social and Cultural Analysis, City, University of London, UK *