SALES HANDLE: Now Anna Sui's adoring fans in 50 countries can get a piece of the designer at a fraction of the cost of her designer clothes. DISTINCTIVE: The mirror-like full foil cover will stand out on the shelves. The cover features the same peacock design that graced the boxes of her Night of Fancy perfume, which was one of her bestselling fragrances. The journal will be protected by a removable plastic jacket. TREND: The Anna Sui brand is an international sensation; her products are sold in more than 50 countries and are especially popular in Japan, China, Taiwan, Dubai, Korea, Hong Kong, Turkey, and Kuwait. In 2006, Fortune Magazine estimated the collective value of Anna Sui's fashion empire at over $400 million -- a number which has undoubtedly grown. In September 2009, Anna designed a Gossip Girl line for Target that was sold in 800 stores and online, further her brand recognition in the mainstream. The journal will be a companion to the Anna Sui book. - Anna Sui's red lipstick sells one tube per minute worldwide!!! - Anna Sui Secret Wish was the fastest fragrance launch in Procter & Gamble Fragrance history. They have 57 brands of fragrance and Anna Sui ranks #5 in the P&G Prestige Portfolio Worldwide. CONSUMER: This journal is perfect for Anna Sui's worldwide fanbase, which includes American women from their teens to early 30s. The unique design will also appeal to fashion students and fashionistas alike. NOTABLE AUTHOR: In 2009, Anna won the Lifetime Achievement Award from CFDA (Council of Fashion Designers in America) and was also named the 2009 Fashion Icon of the Year at the China Fashion Awards. She was named one of 'this decade's top five fashion icons' by Time Magazine. She exhibits her collections at the Bryant Park Fashion Shows in spring and fall, and also at two annual trade shows in LA and Paris, and once annually in Japan.
