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E-grāmata: Format for Graphic Designers

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(Freelance Author, Chile), (University of Brighton, UK)
  • Formāts: 208 pages
  • Izdošanas datums: 19-Sep-2019
  • Izdevniecība: Bloomsbury Visual Arts
  • Valoda: eng
  • ISBN-13: 9781350031821
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Format for Graphic DesignersPalielināt
  • Formāts: 208 pages
  • Izdošanas datums: 19-Sep-2019
  • Izdevniecība: Bloomsbury Visual Arts
  • Valoda: eng
  • ISBN-13: 9781350031821
Citas grāmatas par šo tēmu:

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From traditional print to digital formats for mobile phones and tablets, this book provides a clear introduction to the creative use of format in graphic design. Using 200 inspirational examples from contemporary international designers, Format for Graphic Designers guides the student through the role of format in both the purpose and the narrative of a design. The authors look at the physical aspects of formats - traditional and experimental, print and digital - to explore innovative solutions and, through case studies, explore how and why professional designers choose particular formats for a job. Covering everything from books and magazines, point-of-purchase displays, packaging, direct mail, brochures, and screen-based formats, the new edition illuminates this critical element of design practice for students, and provides them with a solid foundation on which to build their own designs.

Papildus informācija

Explaining how and why format is a critical element of design practice, this essential guide shows students how to select the right format for a successful campaign or project regardless of medium.
Introduction 6(4)
Purpose and narrative
10(22)
Containment and protection
12(16)
Slipcases
14(2)
Boxes
16(4)
Bags
20(4)
Packaging
24(4)
Storytelling
28(4)
Typographic `stories'
30(2)
Context
32(39)
Form follows function
34(10)
Reveals and discovery
38(2)
Order
40(3)
Randomness
43(1)
Shape and form
44(4)
Dimensionality
46(2)
Online media
48(4)
Interactivity and engagement
50(2)
Converging formats
52(4)
Guidelines
56(8)
Sustainability
64(2)
Risograph
64(2)
Appropriating technology
66(5)
Adding value and collectability
68(3)
Printed media
71(41)
Standard sizes
72(6)
ISO and US paper sizes
74(4)
Stocks
78(2)
Imposition and multiple stocks
80(4)
The value of planning
80(4)
Book as sculpture
84(8)
Exquisite corpse
85(5)
Extensions of the book
90(2)
Scale
92(2)
Newspapers
94(4)
Online trends
94(1)
Appropriation of format
94(2)
Denotation and connotations
96(2)
Magazines
98(4)
Posters
102(4)
Poster wraps
106(4)
Animation
110(2)
Folding
112(32)
Maquettes and printer's dummies
114(2)
Folding examples
116(2)
Different types of fold
118(8)
The basic concertina
123(3)
Variations on `self-covers'
126(2)
Combining techniques
128(12)
French fold
130(2)
Gatefolds, throw-outs and fold-outs
132(4)
Throw-ups
136(2)
Bellybands
138(1)
Endorse fold
139(1)
Folding as identity
140(2)
Folding for self-containment
142(2)
Binding
144(27)
Types of binding
146(2)
Connotations of binding styles
147(1)
Common binding techniques
148(4)
Layflat binding
149(1)
Z-binds
150(2)
Formal binding
152(2)
Wiro/comb binding
152(1)
Canadian and half-Canadian binding
153(1)
Informal binding
154(7)
Open binding
154(4)
Japanese binding
158(1)
Loose-leaf binding
159(2)
DIY Binding#1
Simple thread sewn example
161(3)
DIY Binding#2
Japanese thread sewn example
164(7)
Print and finish
171(33)
Printing
172(8)
Letterpress
172(4)
Lino
176(2)
Screen-printing
178(2)
Print finishing
180(24)
Filigree
182(1)
Embossing and debossing
182(2)
Die cut
184(3)
Laser etching
187(2)
Kiss cut
189(1)
Perforation
190(2)
Fore-edge printing
192(2)
Lamination and spot UV
194(2)
Foil
196(2)
Flock
198(2)
Tip-ins
200(4)
Glossary 204(2)
Index 206(2)
Acknowledgements 208
Gavin Ambrose teaches at the University of Brighton, UK. Paul Harris is a freelance journalist and author based in Colombia, SA.
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