A remarkable and complex research effort on a subject of enormous importance. Few scholars have so intimately engaged with the texts and contexts of Friday Sermons as a vehicle of communication power. Madanat has persevered in a zone of significance which has been shielded from systematic scholarly observation. -- Monroe Price, Yeshiva University Preachers are influencers even if they are not online celebrities. Madanats book shows us the impact of the Friday Sermon into public opinion construction. Whoever wants to understand better how public opinion works in the Muslim World should read these useful and clarifying lines. -- Miriam Diez Bosch, Blanquerna Observatory on Media, Religion and Culture Director This is highly informative and insightful scholarly research into a hardly investigated, crucial role that the Friday sermons in the mosques play in shaping religious and political attitudes and opinions in Arab societies. By testing the significance of framing, priming, and agenda-setting theories in a Jordanian setting, the study discusses important implications of the tug of war between preachers and government censors over the control of citizens public perception of reality. -- Gianpietro Mazzoleni, University of Milan