"Zane Hall addresses one of the most important business problems of our modern age: effectively using data. Unlike many books in this field, he doesn't provide theoretical methodologies and offer them as solutions. Instead, he presents his lived experiences as a data strategist for startup and established companies and provides real examples of how his framework delivered results. Whether you are just getting started or already know you need help, this book will get you on the road to establishing and implementing a data strategy that will bring immediate returns." - David T. Bourgeois, PhD, Director, Artificial Intelligence Lab, Professor, Business Analytics and Artificial Intelligence, Associate Dean, Crowell School of Business, Biola University