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E-grāmata: From Numbers to Words: Reporting Statistical Results for the Social Sciences

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(University of Miami, USA), (University of Miami, USA), (University of Georgia)
  • Formāts: 140 pages
  • Izdošanas datums: 22-Jul-2016
  • Izdevniecība: Routledge
  • Valoda: eng
  • ISBN-13: 9781317269755
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From Numbers to Words: Reporting Statistical Results for the Social SciencesPalielināt
  • Formāts: 140 pages
  • Izdošanas datums: 22-Jul-2016
  • Izdevniecība: Routledge
  • Valoda: eng
  • ISBN-13: 9781317269755
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This invaluable resource guides readers through the process of creating scholarly, publishable prose from the results of quantitative experiments and investigations. It delves into the issues commonly encountered when reporting the results of statistical experiments and investigations, and provides instruction re the representation of these results in text and visual formats. This unique research companion serves as a must-have reference for advanced students doing quantitative research and working with statistics, with the goal of writing up and publishing their findings; it also serves as a useful refresher for experienced researchers.

Preface xi
Acknowledgments xii
1 How to Use This Book
1(4)
What This Book Is... and Is Not
1(1)
Overview of the Book
2(1)
What You Should Do if a Statistic of Interest Is Not Included
3(1)
Writing for Publication
4(1)
2 Frequently Asked Questions about Reporting Statistics
5(18)
What Is a Research Report?
6(1)
What Is a Results Section?
7(1)
What Should I Include in a Results Section?
7(1)
What Are Developing Trends in Reporting Results?
8(1)
What Is a Manipulation Check and How Should I Report It?
9(1)
How Should I Report the Results of the Tests of My Hypotheses?
10(1)
What Exactly Should I Report in My Results Section?
11(2)
What Format Should I Use to Report Significance Levels (p value)?
13(1)
What if My Test Is Not Significant?
14(1)
Are or Were My Results Significant?
14(1)
What Is an Effect Size (ES) Indicator?
14(2)
Do I Have to Report the Effect Size?
16(1)
How Do I Report Effect Size?
17(2)
How Do I Use Greek Symbols?
19(2)
Microsoft Word
19(1)
WordPerfect
19(2)
Should I Use Tables?
21(1)
If I Use Tables, Where Do I Put Them?
21(1)
Conclusion
21(2)
3 Descriptive Information
23(4)
Frequencies and Percentages
23(2)
Mean and Standard Deviation
25(2)
4 Reliabilities
27(4)
Interitem Reliability
27(2)
Cronbach's Alpha
27(2)
Interrater Reliability
29(2)
Cohen's Kappa and Scott's Pi
29(2)
5 Correlation
31(4)
Correlation
31(4)
Spearman Rank-Order Correlation
31(2)
Pearson Product-Moment Correlation
33(2)
6 Nonparametric Statistics
35(16)
Chi-Square Tests
36(4)
Wilcoxon Rank Sum Test/Mann-Whitney l/Test
40(2)
Kruskal-Wallis Test
42(1)
McNemar's Repeated Measures Chi-Square Test for Change
43(1)
Cochran's Q
44(2)
Wilcoxon Signed-Rank Test
46(2)
Friedman Analysis of Variance by Ranks Test
48(3)
7 Parametric Statistics
51(26)
z Test
52(2)
t Test
54(1)
Analysis of Variance (ANOVA)
55(8)
ANOVA with Interaction Effects
59(1)
Post Hoc Tests
59(1)
Planned Contrasts
60(1)
Trend Analysis
61(1)
Log Transformation and Trend Analysis
61(2)
Ancova
63(3)
Multivariate Analysis of Variance (MANOVA)
66(1)
Manova with Bartlett's Test of Sphericity
67(1)
Mancova
67(2)
Regression and Multiple Regression
69(4)
Stepwise Multiple Regression
71(1)
Hierarchical Multiple Regression
72(1)
Logistic Regression
73(4)
8 Presenting Results Visually
77(24)
Using Tables
77(1)
What Should Be Contained in a Table?
78(3)
Table Notation
78(1)
Some Principles for Developing Tables
79(2)
Constructing Tables
81(11)
Frequency and Bivariate Tables
81(4)
ANOVA/MANOVA Tables
85(2)
Correlational Analyses and Correlational Matrices
87(2)
Regression and Multiple Regression Tables
89(3)
Using Charts, Graphs, and Figures
92(6)
Bivariate Scatterplots
94(1)
Graphs and Line Graphs
94(3)
Bar Charts
97(1)
Conclusion
98(3)
9 Conclusion
101(8)
Appendix: Summary Chart of Statistics, What to Report, Abbreviations, and Suggested Syntax
103(6)
References 109(8)
Author Index 117(4)
Subject Index 121
Susan E. Morgan is the Associate Dean for Research as well as the Director for the Center for Communication, Culture, and Change, and a Full Professor in the Communication Studies department in the School of Communication at the University of Miami in Coral Gables, Florida. Her research interests involve the design and evaluation of persuasive messages targeting health behavior change in multicultural populations.









Tom Reichert is Department Head, Advertising and Public Relations, and the Athletic Association Professor of Advertising in the Grady College of Journalism and Mass Communication at the University of Georgia. His research interests include advertising and mass communication content and effects. He has written or edited seven books about major issues and concerns regarding the uses and effects of advertising on professional practice and culture.









Tyler R. Harrison is Professor in Communication Studies at the University of Miami. His research interests focus on the design of communication processes and systems to improve individual, organizational, and societal outcomes. His work in this area has focused on health communication and conflict management.
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