Introducing students to the field of graphic design through inspirational examples and clear, practical advice, The Fundamentals of Graphic Design has been fully updated to reflect the changes in today's technologies and graphic design practice. With a new section expanding the coverage of digital design tools and new material on social media, apps plus more on design for the Web, the book gives students a unique overview of what graphic designers do and how they work, historical influences on the field, and coverage of design thinking and the production process.
Recenzijas
The Fundamentals of Graphic Design delivers a comprehensive, cleverly designed overview of graphic design for a student or novice. * Technical Communication *
Papildus informācija
This book introduces students to graphic design as a discipline. With topics ranging from what graphic designers do through an overview of the history and key elements of graphic design to chapters on the graphic design process, formats and the production process, The Fundamentals of Graphic Design is authoritative and down-to-earth with over 200 illustrations. For this updated second edition, the authors have included a new section focusing on digital design tools and have updated throughout to cover design for apps and the Web.
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1 Graphic design as a discipline |
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What is a graphic designer? |
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Group structures and working methods |
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2 Influences and creative elements |
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Graphic design: art or craft? |
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Modernism and postmodernism |
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3 The graphic design process |
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72 | (2) |
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Design as problem solving |
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Development and experimentation |
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100 | (6) |
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108 | (6) |
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Direct mail and digital marketing |
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114 | (2) |
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138 | (6) |
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144 | (2) |
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146 | (29) |
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148 | (4) |
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152 | (2) |
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160 | (15) |
| Appendix |
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175 | (1) |
| Glossary |
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176 | (8) |
| Organizations and online resources |
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184 | (2) |
| Index |
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186 | (3) |
| Acknowledgements |
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| Image credits |
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Gavin Ambrose teaches at Brighton University and is a practicing graphic designer. He is the author of many highly regarded books for students covering all areas of design including The Layout Book, The Production Manual, Fundamentals of Typography and Design Genius among others.
Paul Harris is a freelance writer and editor. His work has appeared in magazines and journals in both the US and Europe. He is a co-author and collaborator on numerous books on design.
Nigel Ball is course leader for graphic design at the University of Suffolk, UK.
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