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E-grāmata: Fundamentals of Space Business and Economics

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Fundamentals of Space Business and EconomicsPalielināt
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This book provides an overview of key topics related to space business and management. Case studies and an integrative section are included to illustrate the fundamental concepts and to build intuition. Key topics in the field, such as risk management and cost management, are covered in detail.

1 Introduction to Space Business and Economics
1(8)
Physics Enables, Politics Dictates, Economics Sustains
4(1)
Guide to Contents
5(1)
Definition of Key Terms
5(3)
Notes
8(1)
2 Understanding the Nature of Space Business
9(12)
Review of Key Concepts
10(1)
The Fundamental Forces of Economics: Demand and Supply
10(1)
Elasticity of Launch Services
11(1)
Cost Versus Price
11(1)
The Space "Value Chain"
12(1)
The Economic Footprint of Space
13(3)
Satellite Applications: Meet the Three Musketeers
16(1)
Satellite Telecommunications
16(1)
Global Navigation Satellite Systems
17(1)
Remote Sensing
18(1)
Big Data and Satellite Applications
19(1)
Notes
20(1)
3 Seven Distinguishing Features of Space Business
21(8)
Cyclical Nature
21(1)
Linkage to Defense
21(1)
Government as the Main Customer
22(1)
The Destination Problem
23(1)
Limited Competition
24(1)
Long Investment Horizon
24(1)
The Curse of the Single Unit of Production
25(1)
Case Study: Iridium and the Lessons Learned from Terrestrial Competition
25(1)
Notes
26(3)
4 Socio-Economic Benefits of Space Activities
29(8)
Three Main Types of Benefits
30(1)
Direct Industrial Benefits
30(1)
Spin-offs
30(1)
Societal and Intangible Benefits
31(1)
Measuring the Economic Impacts of Space Programs
31(3)
A Deeper Look at Spin-offs
34(1)
Case Study: On Stardust and Dollars
35(1)
Notes
36(1)
5 Emerging Space Markets
37(8)
Emerging Sectors
37(1)
Space Tourism
38(1)
On-Orbit Satellite Servicing
39(1)
Private Space Exploration
40(3)
Notes
43(2)
6 Key Issues and Challenges in the Space Business
45(10)
High Cost of Access to Space
45(1)
Limited Access to Financing
46(1)
Inadequate Use of Marketing Tools
47(1)
Public Outreach
48(1)
Globalization and Consolidation
48(2)
The Changing Role of the Private Sector
50(2)
Space Debris
52(1)
Replacing Generation Apollo
53(1)
Notes
54(1)
7 Risk Management
55(10)
Defining Risk
55(1)
Risk in Space
56(1)
Types of Risks
57(1)
Modeling Risk
58(1)
Risk Matrix
58(1)
Event Tree
59(1)
Hazard Scales
60(1)
Managing Risk
61(1)
Testing and Redundancy
61(1)
Diversification: Towards a Portfolio-Based Approach
61(1)
Risk Transfer and Insurance
62(1)
Case Study: Nuts and Bolts of Risk Management
62(2)
Notes
64(1)
8 Cost Management
65(10)
Cost Analysis and Management
66(1)
A History of Cost Overruns
67(1)
Cost Estimation Methods
67(1)
Costing by Analogy
68(1)
Bottom-up Costing
68(1)
Parametric Costing
69(1)
Cost of Major Space Programs
69(1)
Contract Management: The Heritage from the Defense Industry
69(2)
Cost Management in the Private Sector
71(1)
Public-Private Partnerships (PPP) as a Cost-Sharing Mechanism
71(1)
Case Study: Does Anybody Actually Know the Cost of the ISS?
72(1)
Notes
73(2)
9 Putting It All Together: Assessing the Feasibility of a Space Venture
75(8)
Market Overview for OOS
75(1)
Defining the Business Model
76(1)
Understanding the Supply Side
77(1)
Understanding the Demand Side
77(1)
Is There a Match Between Demand and Supply?
78(1)
Risk Analysis
78(1)
Running the 5Ps of Marketing
79(1)
Pricing
79(1)
Physical Distribution
80(1)
Promotion
80(1)
Product
80(1)
Philosophy
80(1)
Notes
80(3)
10 Conclusions
83
Top Ten Things to Know About Space Business and Economics
84
Dr. Gurtuna is the founder and president of Turquoise Technology Solutions Inc. He is also a faculty member at the International Space University. He obtained his PhD in Operations Research from the joint PhD program in Montreal (this program is administered by four Canadian universities: Concordia, HEC, McGill, and UQAM). His areas of expertise include space business and management, space applications for the energy sector, emerging technology markets and quantitative analysis in decision making (covering areas such as optimization, simulation and mathematical modeling).

Dr. Gurtuna has more than 10 years of strategic consulting experience in the space industry, including experience in strategic planning studies. Previously, he was co-founder and senior consultant of Futuraspace (a consulting company founded by International Space University alumni).
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