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E-grāmata: Future Home in the 5G Era: Next Generation Strategies for Hyper-connected Living

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  • Formāts: 200 pages
  • Izdošanas datums: 03-Apr-2020
  • Izdevniecība: Kogan Page Ltd
  • Valoda: eng
  • ISBN-13: 9781789665574
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  • Formāts: 200 pages
  • Izdošanas datums: 03-Apr-2020
  • Izdevniecība: Kogan Page Ltd
  • Valoda: eng
  • ISBN-13: 9781789665574
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The Future Home in the 5G Era looks at new hyper-connected home environments in which devices and apps will work together seamlessly to respond to and anticipate customers' needs, all with maximum security and privacy. Enabled by 5G, AI, and other new technologies such as eSim and edge computing, the Future Home's powerful service ecosystems will be a quantum leap from today's fragmented smart home technology, effectively extending the boundaries of the home even beyond the traditional bounds of the physical, to ultimately make consumers feel 'at home' anywhere. This will create tremendous opportunities for businesses including communication service providers (CSPs), device manufacturers and app developers, as well as those providing services in diverse sectors such as entertainment, health and social care, education, retail, and more.

The Future Home in the 5G Era combines original research from Accenture with practical insights and examples, showing how intelligently orchestrated Future Homes can yield economic success for businesses. Written by leaders of strategy and technology consultancy at Accenture, the authors have vast industry experience leading major units of Fortune 500 companies and start-ups.

This book looks at how businesses, especially CSPs, can overcome the challenges and capture the multi-billion-dollar Future Home market by putting strategic emphasis on excellent customer experiences, developing new business models, and turning their organizations into competitively agile platform-based innovators. For business leaders in any sector relevant to the Future Home, this book is an indispensable and value-creating guide.



Understand how the house and home is changing in the digital hyper-personalized, IoT age, driven by 5G networks, edge computing and AI and learn what products and services are needed to meet the needs of customers.

Recenzijas

"This book takes an in-depth look at one of the most fascinating challenges of today. It sheds light on the emergence of a radical new experience of home, driven by new technologies including 5G, AI, eSIM and edge computing. By using a powerful mix of real-life examples, strategic frameworks and thought-leading themes, it brings some great new insights for business leaders in the ecosystem connected to the Future Home. A must-read." * Vinod Kumar, CEO, Vodafone Business * "As new technologies such as 5G and others disrupt our daily life, including in our homes, this book shines new light on how communications service providers can thrive and grow in a landscape full of opportunities - but also full of competitors pushing from all sides. It is an inspiring roadmap for leaders to take the right strategic steps into the promising era of the Future Home." * Mari-Noėlle Jégo-Laveissičre, Deputy CEO/Chief Technology and Innovation Officer, Orange Group * "An inspiring book that helps telco leaders to finally capture the opportunity of the fast- growing Future Home market. The authors provide great insights about the impediments and challenges of the Future Home market and a practical guide on how to resolve them." * Dr Dirk Wössner, Member of the Board of Management, Deutsche Telekom and Managing Director, Telekom Germany * "'This is an inspiring book on how we can understand the emergence of a new experience of home and on how companies can seize the enormous business opportunities connected to this new experience. New perspectives, fresh concepts, unexpected ideas abound. The Future Home in the 5G Era is a groundbreaking book.'" * Ben Verwaayen, former CEO, BT Group and Alcatel-Lucent * "'Unfulfilled promise or future revolution - the connected home remained an enigma until the appearance of this analysis. The authors make a compelling case that cloud and 5G connectivity will ultimately deliver the seamless platform play the world is waiting for. In delivering this message they sparkle with ideas and innovative concepts - small wonder, given their collective entrepreneurial, corporate, tech and multi-industry experience.'" * Jens Schulte-Bockum, COO, MTN Group * "'The Future Home in the 5G Era gives executives a language and a framework to determine how they will evolve their products, services and strategies to flourish and innovate in a large, fast-growing market.'" * Clive Selley, CEO, Openreach * "'The Future Home in the 5G Era comes at an opportune moment, as science and new digital technologies unleash disruptive change across all fronts, transforming the (digital) lives of almost every individual: as private person, customer, manager, citizen or in other roles and function. An inspiring book with fascinating stories, well researched and clearly explained.'" * Professor Dr-Ing Boris Otto, Managing Director, Fraunhofer ISST (Institute for Software and Systems Engineering) * "'The nature and experience of home is fundamentally changing with 5G. Well researched and with concrete suggestions on 5G implementation, this valuable guide will help firms and leaders seize the opportunities of an emerging multi-billion-dollar market: the market of the Future Home in the 5G era.'" * Igor Leprince, Chair, WM5G Board, UK *

About the authors xiii
Acknowledgements xvii
Introduction: The Future Home in the 5G era and beyond 1(8)
The Future Home: The hub for hyper-connected living
2(1)
Roadmaps and capabilities for success in the new home market
3(1)
Experience-rich home services: Still held back by low tech
4(1)
Data security: The factor putting communications service providers (CSPs) in pole position
5(1)
Orchestrating data management as a consumer trustee: The holy grail
6(1)
Overcoming inertia, tech hurdles and entrenched attitudes
6(3)
01 A day in the life of a Future Home
9(8)
A life with the problems taken care of
11(1)
At home alone, and out with friends - simultaneously
12(1)
The ever-present personal assistant and servant
12(1)
The empty home doing its homework
13(1)
At home while on the move to work
14(1)
At work and feeling very much at home
15(1)
Collapsing distance to maintain contact
16(1)
02 Consumer needs in a hyper-connected world
17(24)
Five megatrends shaping hyper-connected lifestyles
19(9)
One: The hyper-connection and hyper-personalization of daily life
19(2)
Two: Millennials and Gen Z, the principal architects of the Future Home
21(3)
Three: The rapid ageing of society and the desire to age in place
24(2)
Four: The rise of Do It For Me (DIFM) and the fall of Do It Yourself (DIY)
26(1)
Five: `Alone together' in the digitized habitat
27(1)
How people really think and feel about homes - in eight mindsets
28(7)
Mindset 1 Drone Parents
30(1)
Mindset 2 Hip-happening Parents
31(1)
Mindset 3 Savvy Seniors
31(1)
Mindset 4 Social Grandparents
32(1)
Mindset 5 Ambience Leaders
33(1)
Mindset 6 Wired-up Urbanites
34(1)
Mindset 7 Conscientious Controllers
34(1)
Mindset 8 Chaotic Creatives
35(1)
Three key themes
35(4)
Identity
36(1)
Spatial revolution
37(1)
Tech tensions
38(1)
Takeaways
39(2)
03 From use cases to business cases
41(10)
Life scenario 1: Home life for the Hip-happening Parents
43(3)
Intelligent assistance with childcare
43(1)
Hassle-free plug-and-play technology
43(1)
The home that knows each inhabitant personally
44(1)
The home health check-up
45(1)
Taking home with you wherever you go
45(1)
Fostering family togetherness
46(1)
Life scenario 2: Advanced healthcare at home
46(3)
Freeing seniors to age at home
47(1)
Adapting an old home for new needs
47(1)
Keeping in touch with a grandparent via technology
48(1)
Constant health monitoring and maintenance
48(1)
Takeaways
49(2)
04 Turning homes into 5G Future Homes
51(24)
The limited success so far of connected home tech
53(4)
Excessive connected home device prices
57(1)
Impractical set-up procedures
58(1)
Fragmentation
59(1)
The weaknesses of Wi-Fi
60(3)
How 5G can turn the connected home into the Future Home
63(1)
New spectrum bands create high 5G speeds
64(2)
5G is more responsive and reliable
66(1)
5G can connect 10 times more devices than 4G
67(1)
5G's congenial enablers
68(3)
eSIM solves the size problem
69(1)
Edge computing removes network mileage
69(1)
Advanced data analytics for cleverer devices
70(1)
First steps: Mastering four challenges
71(2)
Challenge 1 Getting ecosystems right to lower the cost of Future Home devices
71(1)
Challenge 2 Leveraging 5G to solve set-up issues
71(1)
Challenge 3 Using 5G to solve the fragmented connectivity issues of today's homes
72(1)
Challenge 4 Uniting information pools and granting access for the greater good
72(1)
Takeaways
73(2)
05 Privacy and security: Two separate challenges of the 5G Future Home
75(16)
The paradox of the Future Home: Protecting data that must also be shared
78(1)
Data sharing in today's connected homes
79(3)
Three touchpoints for CSPs to deal with data safety successfully
82(6)
Cross-industry security certification for connected devices
84(2)
Continuous and perpetual monitoring
86(1)
Sowing customer trust and loyalty among the young
87(1)
CSPs' strong starting point on data safety
88(1)
Takeaways
89(2)
06 The rise of the connected living ecosystem builder
91(18)
Who should be the guiding hand? Three reasons why CSPs are in pole position
95(3)
Old trust yields new trust
95(1)
Customer care experience
96(1)
Mission-critical infrastructure
97(1)
Breaking up the CSP value chain to unlock the Future Home: Six areas and six imperatives
98(9)
One Reinvent the front office digitally
99(1)
Two Reinvent the back office
100(2)
Three Train and equip your talent for the future CSP
102(1)
Four Kick-start rapid-fire product development
103(1)
Five Revamp your technology platforms
104(1)
Six Activate a pervasive connectivity layer
105(2)
Takeaways
107(2)
07 Emerging business models for the Future Home
109(14)
The limited return for CSPs of conventional home services
111(1)
Voice-controlled platform devices: Leading the way to the Future Home
112(1)
How multi-sided platforms will disrupt vertical integration
113(1)
Seeking service relevance for the end user within ecosystems
114(2)
Conquering new control points as a data gatekeeper
116(1)
Justifying data control through excellent user experience
117(1)
The platform need for partnerships and alliances
118(2)
Why individual connected home apps are not enough
120(1)
The protracted game of aligning platform partner incentives
121(1)
How basic services can attract new ecosystem partners
121(1)
Takeaways
122(1)
08 Creating incentives for the Future Home ecosystem
123(16)
The Future Home as pre-emptive multi-tasker
125(2)
Five properties for an effective Future Home
127(1)
How data silos kill viable ecosystems and good user experience
128(2)
Breaking down data silos for the home: A brief history
130(1)
The potential of universal translation platforms
131(1)
The universal blueprint for Future Home platforms
132(2)
Why the platform core should be open to everybody
134(1)
Build it and they will come
135(1)
How CSPs can lead the way to the Future Home
136(1)
Takeaways
137(2)
09 The road to the Future Home
139(16)
Life closely intertwined with technology
141(1)
The socio-demographic megatrends shaping hyper-connected lifestyles
142(1)
The great variety of specific use cases
143(1)
Fragmentation: The barrier to development of the Future Home
143(1)
5G: The connectivity game changer
144(1)
The need to build consumer trust via the strongest possible security, privacy and ethics
144(1)
Future Home orchestrators and gatekeepers: CSPs reloaded
145(1)
A necessary shift in business model
146(1)
Attracting partners to attract consumers
147(1)
Breaking down data silos to benefit both users and ecosystem players
147(1)
CSPs at the crossroads
148(3)
Takeaways at a glance
151(4)
Glossary of terms 155(8)
Endnotes 163(10)
Index 173
Jefferson Wang is a Managing Director with Accenture Strategy in their Communications, Media and Technology practice and leads the Communications Industry globally for Accenture Strategy.

George Nazi is a Senior Managing Director at Accenture, leading their Communications and Media Industry practice globally.

Boris Maurer is a Managing Director with Accenture Strategy leading their Communications, Media and Technology practice in Europe and leads Digital Transformation for the Accenture Communications, Media and Technology industries globally.

Amol Phadke is a Managing Director at Accenture leading the Global Network Services practice.